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Smartphone Manufacturers Shipped 1.39 Billion Handsets in 2021

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Global smartphone manufacturers shipped a combined 1.39 billion handsets in 2021, the latest Counterpoint Research data has revealed. This represents a 4 percent year-on-year increase, the first increase since 2017.

According to the data, smartphone manufacturers shipped about 1.56 billion mobile devices globally in 2017, after which the number of shipments subsequently declined in the years that followed.

Counterpoint Research also noted that the growth occurred despite the pandemic and worldwide chip shortage. A senior analyst at the firm, Harmeet Singh Walia attributed last year’s shipments growth to pent-up demand in North America, Latin America and India.

It should be recalled that major mobile device and accessory manufacturers shut down production in 2020 at the peak of the pandemic. This affected both sales and supply of smartphones globally.

In the United States, the rise in shipments was largely driven by “demand for Apple’s first 5G-enabled iPhone 12 series seeping through to the first quarter of 2021″, from the previous year, Walia said. Demand during Black Friday sales and holiday promotions in the last quarter of the year also contributed to the surge in sales.

Holding the position as the world’s largest smartphone maker by shipments was South Korean company, Samsung, which shipped about 271 million devices in 2021. This accounts for a 6 percent year-on-year growth as demand for its mid-tier phones increased.

In second place is the iPhone manufacturer, Apple which saw its global smartphone shipments grow by 18 percent year on year to 237.9 million units due to the strong performance of the iPhone 12 series, Investors King has learnt.

Apart from the Black Friday sales in the US, Apple reported a record-high market share in China last quarter, where its shipment volume grew in key markets worldwide.

The research firm in its report stated that Apple, in China “became the top smartphone brand in Q4 after six years thanks to the iPhone 13, consequently overtaking Samsung as the top smartphone globally in Q4 2021.”

With 31 percent year-on-year growth, Chinese smartphone manufacturer, Xiaomi comes behind Apple and Samsung, shipping about 190 million devices. Although its shipment volume was significantly behind the top two, Xiaomi has currently grown to become the world’s third-largest smartphone manufacturer. Investors King understands that Xiaomi is now India’s top smartphone brand after toppling Samsung in 2018.

Although topping the chart, Samsung recently disclosed that it expects demand for smartphones and tablets to decline in the third quarter (Q3)  of2022, down from the final quarter of 2021 due to weak seasonality and uncertainties over component supply.

According to Counterpoint, some of Samsung’s growth was limited by growing competition in markets like India and Latin America. The company has said that it plans to tackle the sales decline by expanding sales of its flagship Galaxy S series devices and roll out competitive, mass-market 5G handsets.

Two other Chinese smartphone makers, Oppo and Vivo were ranked fourth and fifth, shipping 143.2 million and 131.3 million devices, respectively. Both companies, according to Counterpoint, registered double-digit growths last year in 2021.

Counterpoint Analyst, Singh Walia noted that the smartphone market recovery witnessed in last year, “could have been even better if not for the component shortages that impacted much of the second half of 2021. The major brands navigated the component shortages comparatively better and hence managed to grow by gaining share from long-tail brands,” he added.

The research firm expressed optimism that the smartphone industry’s growth in 2022 could be sustained if only the pandemic is controlled globally and if supply chain shortages of semiconductors and other components hindering shipments are resolved by the middle of the year.

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Telecommunications

Lagos Residents Frustrated by Rapid Data Drain, Call for NCC Action

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Lagos residents are expressing increasing frustration over what they describe as the rapid depletion of their data bundles.

Many subscribers are now calling on the Nigerian Communications Commission (NCC) to address their concerns as they suspect changes in billing practices by telecommunication providers.

Numerous subscribers have reported that their data does not last as long as it used to. A Lagos-based teacher, Mrs. Nafidah Zaynab, shared her experience, stating that a N2,000 data bundle, which previously lasted almost a month, now depletes within just a few days.

This sentiment is echoed by many, including Idowu Anabili, a trader who has reduced his data usage due to rising costs.

Abdullahi Yunus, who runs a café, noted a significant increase in his data expenses, spending between N70,000 and N100,000 monthly, up from N30,000. He attributes this spike to faster data consumption.

Telecom operators deny any wrongdoing, attributing the faster data consumption to increased usage by subscribers.

An anonymous official from MTN explained that the variety of activities performed on smartphones has increased, leading to faster data usage.

Airtel Nigeria’s spokesperson, Mr. Femi Adeniran, suggested that background apps and high-definition streaming contribute to the issue.

Despite complaints, operators assert they have not officially increased data prices. They emphasize that automatic app updates and other technical factors may be responsible for the perceived quick depletion.

Experts suggest that the challenging economic climate may be pressuring telecom companies to subtly reduce data value.

The industry has reported a 43% rise in operational costs, although no formal tariff hikes have been announced.

The NCC has clarified that it has not authorized any increase in data tariffs. The commission highlights technical factors like automatic video play and app updates as potential causes for quick data depletion.

In a bid to assist consumers, the NCC has advised turning on data saver modes and managing app updates to conserve data.

To combat the issue, Mobile Network Operators (MNOs) have initiated a campaign to educate consumers on optimizing their data usage.

They recommend practices such as disabling automatic updates and closing unused apps.

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Telecom Giants Invest in Data Centers to Meet Soaring Internet Demand

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Nigeria’s telecommunications industry is experiencing a surge in data center investments as companies strive to accommodate the nation’s rapidly increasing internet consumption.

This move became imperative after a report by the Nigerian Communication Commission (NCC) showed that monthly internet usage has skyrocketed by 502% since 2019.

Monthly internet usage grew from 125,149.86 terabytes (TB) in December 2019 to 753,388.77 TB in March 2024.

This dramatic increase is primarily driven by the growing appetite for streaming services and other online activities, necessitating a robust infrastructure to manage the escalating demand.

MTN Nigeria and Airtel, which together control 66.28% of the country’s mobile subscriber base, are at the forefront of this infrastructure expansion. Both companies have announced substantial investments in new data centers to enhance their service delivery capabilities.

MTN Nigeria’s Expansion

In June, MTN Nigeria unveiled plans to construct a 1,500-rack, Tier 4 data center. According to Mohammed Rufai, MTN’s Chief Technical Officer, this facility will be instrumental in meeting the burgeoning data demands and digital needs of businesses and consumers alike.

“Our facility will provide the space and services needed, enabling companies to digitalize their operations and improve efficiency,” Rufai said.

“With sufficient headroom, we can cater to growth and sudden demand rise, ensuring a seamless experience for our subscribers.”

Airtel’s Groundbreaking Initiative

In March, Airtel broke ground on its first data center in Lagos, marking the beginning of a major investment drive in digital infrastructure.

The Nxtra by Airtel data center will be the first of five hyper-scale data centers to be developed by Airtel Africa. These centers aim to improve the speed of access to digital services and reduce the cost of managing data.

Industry Significance

These investments are poised to significantly enhance Nigeria’s position in the digital economy. Bosun Tijani, the Communications, Innovation, and Digital Economy Minister, emphasized the critical role of data in the country’s economic growth.

“Data is a key driver in our economy. Not only do we need to connect our people, but we also must invest in the digital economy. Through the investment that companies like Airtel have made in our economy, we are fully able to participate in the digital economy,” Tijani said.

Despite these efforts, Nigeria still lags behind other African countries such as South Africa and Kenya in terms of data center capacity. South Africa, for example, has attracted investments from global tech giants like Google, Amazon, Microsoft, and Oracle.

Future Prospects

According to a report by Arizton Advisory and Intelligence, Nigeria’s data center market, valued at $230 million in 2022, is expected to reach $415 million by 2028. Industry experts highlight a significant data center gap, with current infrastructure falling short of the necessary capacity.

Ayotunde Coker, CEO of Open Access Data Centers (OADC), noted, “We do not have enough data centres. Analysis shows we need around 700 data centres but only have about 100. However, we expect significant progress in the next 12 months, with new data centres being launched.”

Economic Impact

The development of new data centers is expected to localize more content from international companies, improving user experience and network efficiency. These investments will also contribute significantly to economic growth, making Lagos a key hub of digital infrastructure on the continent.

“Lagos is going to be the key hub of digital infrastructure in Africa. Right now, South Africa has 50 percent of installed data center capacity, but Lagos is starting to shift in the implementation of digital infrastructure,” Coker added.

With these strategic investments, Nigeria is well on its way to bolstering its digital economy, ensuring it remains competitive in the increasingly data-driven global landscape.

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Telecommunications

MTN Nigeria Boosts Tax Contribution to N549.3bn, Expands Network Nationwide

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MTN Nigeria Communications Plc has announced a significant contribution of N549.3 billion in taxes and levies to the Nigerian government for the year 2023.

This milestone, detailed in the company’s 2023 Sustainability Report filed with the Nigeria Exchange Limited, underscores MTN Nigeria’s role as a key player in the nation’s economic and technological advancement.

The report highlights MTN Nigeria’s expansive growth in connectivity, reaching 79.7 million people and achieving a remarkable 92.9 percent nationwide coverage.

This expansion is part of the company’s ongoing efforts to bridge the digital divide and enhance communication infrastructure across Nigeria.

“We are proud of the progress we have made so far, expanding connectivity to 79.7 million people, achieving 92.9 percent nationwide coverage, and investing N2.6 billion in corporate social investment programs that have impacted over 58,000 lives through the MTN Foundation,” the telecom giant stated.

In addition to its tax contributions, MTN Nigeria’s capital expenditure rose to N571.0 billion in 2023, reflecting a 13.2 percent increase from the previous year.

This substantial investment was directed towards enhancing infrastructure and service delivery, reinforcing MTN’s commitment to improving customer experience and expanding digital solutions across the country.

Karl Toriola, the Chief Executive Officer of MTN Nigeria, expressed pride in the company’s progress and reaffirmed its commitment to sustainability and community impact.

“We remain steadfast in our pursuit of excellence and committed to continuously improving our sustainability practices while striving for an even greater impact in the communities we serve,” he said.

MTN Nigeria’s comprehensive approach to sustainability and growth is evident in its corporate social investment programs.

The MTN Foundation, which received N2.6 billion in funding, has positively affected over 58,000 lives through various initiatives aimed at education, health, and economic empowerment.

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