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Nike Most Marketed Sports Brand On Social Media With $617M Ad Value

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American sportswear brand Nike created the most commercial ad value on social media in the sports industry in 2021. According to the latest data presented by Safebetting, Nike produced $617 Million worth of ad value through their commercial partners on various social platforms. They were followed by Adidas in the second spot.

Nike received $617M worth of Social Media exposure via 16236 partners in 2021

A recent report looks into top marketable sporting brands on social media. The report compares various bands in the sports industry and their sponsorship deals with athletes and sports organisations. It further analyses various social media engagements created for these brands and then quantifies the overall exposure into equivalent advertising value.
As per the report, at present, Nike has the highest number of commercial partnerships in the sporting industry at 16,236 partners. Hence, it should not be a surprise to see them produce the most ad value, $617 Million, through social media engagements.

However, it is definitely interesting that Adidas, second in the list with $343 Million worth of advertising value, doesn’t come anywhere near Nike. The German brand managed the distant second spot with 9,181 partnerships.

Airline company Emirates is a familiar sight in sporting events. However, the Dubai-based company is not a traditional sporting brand like Nike and Adidas. Emirates produced a $220m worth of ad value on social media through their 2269 sporting partnerships.

Spanish financial company Santander also relies hugely on sports to advertise themselves. They produced $187m value worth of exposure in social media engagements through their 1173 partners. Energy drink Red Bull is on the fifth spot of the list with $162m in ad value on social media. At 4611, Red Bull’s count of partners is significantly higher than Emirates and Santander.

German sportswear brand Puma comes sixth in the list. Puma is a popular sports brand, and it might surprise some to see them this low on the list. In fact, according to the report, Puma has the highest number of commercial partnerships in sports behind Nike and Adidas – at 4961. However, the company generated only $150m in social media ad value.

US-based insurance group State Farm comes in the seventh spot. The company has 978 sporting partnerships which helped it make $148m in ad value on various platforms. State Farm has a number of high-value partnerships across all major US sports.

Monster Energy occupies the eighth spot on the list. The energy-drink brand, currently purchased by the Coca-Cola Company, has 3023 partnerships in the sports industry. It benefitted with $143million ad value through its partnerships.

Indian-gambling company Dream 11 is an interesting case. It has only 167 commercial partnerships, but it was helped by $112m-worth of promotion on social media. Netherlands-based beverage brand Heineken is in the last spot with $109M in ad value on social media through its 1231 partners.

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Dangote Group, MTN, Zenith Bank, First Bank, Others Emerge Top Brands in Nigeria

Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022. 

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Top Brands in Nigeria in 2022

Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022. 

Investors King learnt that Dangote Group, which has been crowned the Most Valuable Brand in Nigeria on four different occasions, yet again emerged as the Most Valuable Brand in Nigeria this year (2022). 

Dangote Group emerged top with an aggregate score of 83.7 Brand Strength Measurement Index (BSM).

The Annual Top Brands in Nigeria is an initiative of “TOP 50 BRANDS NIGERIA”. The organisation uses qualitative evaluation and non-financial estimation to analyse top corporate brands in Nigeria. 

In the hierarchy, Dangote Group was followed by MTN which came second, Globalcom was ranked third and Access Bank came fourth. 

Other brands on the top ten list are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions, respectively.

The CEO of TOP 50 BRANDS NIGERIA, Taiwo Oluboyede noted that the annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead. 

According to him “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more”

Taiwo added that “The responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises”

“As we all know, it’s not just about making propositions, but living up to its demands and consistently so. This is what makes a top brand.” He concluded. 

 

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Google Cloud, Pepkor IT Partner to Improve Shopping Experience in Southern Africa

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A logo is pictured at Google's European Engineering Center in Zurich

Google Cloud has partnered with Pepkor IT, one of the largest retailers in Southern Africa, to use Google data analytics to transform its in-house logistic and enable the company to help shoppers’ experience across its operating markets.

Pepkor IT,  a retailer with a 28 million in-store customers and a footprint of 5,400 retail stores, will leverage Google Cloud data analytics solution to transform its inshore logistics processes.

Speaking on the partnership with Pepkor IT, the director of Google Cloud Africa, Niral Patel said: “Pepkor has a deep-rooted legacy in Southern Africa, which has made it a household name.

“It is therefore not surprising that Pepkor is striving to take its shopper’s experiences to the next level.

“With Pepkor running its data workloads on Google Cloud’s innovative data analytics solutions, stores are being stocked quicker, deliveries are going out on time, and shoppers are buying a product at a much more affordable price.

“Our collaboration with Pepkor is a great example of the power of data to make businesses more efficient, ultimately improving the customer experience.”

On his part, Chief Information Officer, Pepkor IT Gabrie Gouws, said;  “Pepkor IT is using Google Cloud to enrich lives through innovation. Our Big Data landscape consists of a much broader and deeper set of data than ever before. 

“We process huge volumes of data at the speed of light. The environment enables our business partners to do any type of analytics so that they can make better and faster decisions.”

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Eat ‘n’ Go Celebrates 10 Years of Operation In Nigeria; Assets Hits Over N26 Billion

Eat ‘n’ Go total assets hits N26 billion within 10 years of operation

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Eat 'n' Go - Investors King

The Group Managing director and Chief Executive Officer of Eat ‘n’ Go Limited, Mr. Patrick McMichael, has said the company’s total assets in Nigeria now worth over N26 billion in value.

Speaking at a press conference organised to celebrate the company’s 10 years of operation in Nigeria, McMichael said Eat ‘n’ Go is a drive-in and drive-through Quick Service Restaurant (QSR) with many subsidiaries.

It is the parent company of Domino Pizza, ColdStone Creamery and Pinkberry Gourmet Yoghurt. 

The quick service restaurant has been consistent in its service and expansion in Nigeria and Africa at large. It has more than 190 outlets in Nigeria. 

The company’s CEO, Patrick McMichael stated that the milestone of N26 billion in assets is a clear demonstration of the firm’s belief and confidence in the Nigerian economy.

“In 10 years of its existence, the brand has increased its outlets to 190 and grown across Nigeria, expanded into Kenya, and directly impacted over 4000 staff,” he stated.

The CEO also acknowledged the challenges the company had faced in the face of accelerated growth and its contribution to the society. Eat ‘n’ Go has some Corporate Social responsibilities to its credit. One of the most renowned is the company’s partnership with Slum2School. 

“We are committed to taking the desired steps in ensuring that we support the underprivileged especially those within communities that have limited access to quality education. For instance, our partnership with Slum2School has provided education for over 3000 children who have been put in school,” he stated.

Going forward, the CEO assured that the company will continue to uphold customers satisfactions with a swift and easy response to customer needs while the company will ensure it surpasses the 20 minutes delivery timeline to any location across the region where its stores are located. 

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