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Burna Boy Electrifies FirstBank Decemberissavybe Campaign With Sterling Performance

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FirstBank DecemberIssaVybe

Grammy award winner Burna Boy electrified fans at the FirstBank Decemberissavybe campaign with a sterling performance at the ‘Burna Boy The Live Experience’. The 30-year-old singer expressed how delighted he was to have relocated back to Nigeria at the concert.

The self-claimed ‘African Giant’ performed a catalog of his songs from 2012 to 2021 at the Eko Convention Center Lagos which was filled to the brim with fans.

FirstBank – through its yearly DecemberIssaVybe campaign – unveiled the 2021 calendar of events earlier in December as it reiterates its impact on the arts and entertainment industry. The campaign which started in 2018 has been making waves across the cities in the country and Nigerians.

Speaking on Burna Boy’s concert as one of the events lined up for campaign, the Group Head of Marketing and Corporate Communications, FirstBank, Ms Folake Ani-Mumuney said: “We are delighted to be back with DecemberIssaVybe”.

“Burna Boy’s concert further shows that the 2021 edition is enriched with loads of impactful and celebratory activities as we witness the year-end.

“As a bank woven into the fabric of society, we have ensured that the events are spread across the country and there is an event for everyone, irrespective of age. “We remain committed through resourceful partnerships to nation building; empowering all including the youth to achieve their dreams as these events promote the continued growth of the entertainment industry, unarguably an economic game-changer in the global business landscape, especially a country like ours that is blessed with talents and amazing creative minds,’’ she concluded.

Here are some of the highlights from his performance:

Returning to Nigeria was my best decision

Amid his performance, the Burna Boy proudly told fans that the best decision he has ever made was returning to Nigeria. “Coming back home is the best decision I’ve made.” He took the opportunity to thank his fans for the love shown towards him since his career berthed.

Practise what you preach

The African Giant was reborn when Burna Boy decided to practise what he preaches. For his first outfit of the night, Burna was dressed like a full African royalty. He was decked in a tuxedo adorned with a Gorilla fur design on both arms. And he swayed from left to right as he elegantly showed off the richness of African tradition.

The African Giant

The Nation observed the high point of Burna Boy’s 3-hour long concert was when he showed that truly his aim is to unite Africans in Africa through entertainment. During the show, Burna Boy invited his African collaborators ‘Black Sherif’ and the ‘Yaba Buluku’ singers on stage to perform alongside him. The moment was one of the memorable moments of the night.

And fans got a thank you message

Burna Boy performed so many songs from his classics which saw the fans singing along. After the show, he appreciated his fans for coming through and the love they’ve shown him thus far. Burna Boy returned to Nigeria after leaving the United Kingdom to continue his quest for fame and stardom. His decision paid off after the hit single, ‘Like to party’ kicked off his career in full swing in 2012.

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Travel

Real Madrid Breaks Financial Records, Posts €1 Billion Revenue Amid Stadium Overhaul

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Real Madrid's Portuguese forward Cristia

Real Madrid has announced record-breaking revenue exceeding €1 billion for the 2023/24 fiscal year.

The club’s latest financial report reveals a €1.073 billion ($1.16 billion) in revenue, a substantial 27% increase from the previous year.

This impressive growth comes despite the ongoing overhaul of the Santiago Bernabéu, which has temporarily limited its full operational capacity.

The revenue surge highlights the club’s ability to generate substantial income through various channels, including marketing and stadium operations.

Real Madrid’s success is not confined to the pitch; it has achieved significant commercial milestones.

The 2023/24 season saw the club secure its sixth UEFA Champions League title in a decade, alongside domestic triumphs in La Liga and the Super Cup.

Also, Real Madrid’s basketball team also enjoyed a stellar season, clinching the Spanish league title, King’s Cup, and Spanish Super Cup, while reaching the Euroleague finals.

Despite a decline in broadcasting revenues from La Liga, the club’s financial performance has been buoyed by increased marketing and sponsorship deals.

Notably, Real Madrid secured a new shirt sleeve sponsorship with HP, contributing to a substantial rise in marketing revenues.

The club’s EBITDA soared to €144 million ($156 million), a 71% increase from the previous year, reflecting its robust financial health and operational efficiency.

The ongoing renovation of the Santiago Bernabéu Stadium, with a total investment of €1.163 billion ($1.262 billion), is set to further enhance the club’s revenue streams.

The final phase of the renovation, including VIP areas and event spaces, is expected to be completed by the 2024/25 financial year.

This development will likely drive additional revenue growth, reinforcing Real Madrid’s financial strength.

The club’s net worth stands at €574 million ($623 million), with a modest net debt of just €8 million ($8.6 million) as of June 30, 2024.

The financial results highlight Real Madrid’s resilience and strategic acumen, particularly in managing significant investments and leveraging commercial opportunities.

“Achieving over €1 billion in revenue is a groundbreaking accomplishment for Real Madrid,” said a club spokesperson.

“Despite the challenges posed by the stadium renovation, we have successfully driven growth through innovative marketing strategies and commercial partnerships. Our focus remains on building a stronger future both on and off the field.”

As the club prepares for the 2024/25 season, the anticipated arrival of Kylian Mbappé on a free transfer is expected to further boost commercial prospects and enhance the club’s marketability.

The combination of sporting success, strategic investments, and a renovated stadium positions Real Madrid for continued financial and on-field success.

Real Madrid’s achievement reflects broader trends in football finance, where top clubs are increasingly leveraging commercial opportunities to achieve unprecedented revenue milestones.

The club’s performance sets a new benchmark for financial success in the sport and underscores its enduring global appeal.

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Singapore Tops Passport Power Rankings, Overtakes European Rivals

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Singapore has reclaimed its position as the holder of the world’s most powerful passport, surpassing European countries such as France, Germany, Italy, and Spain.

According to the Henley Passport Index, Singaporean citizens can now enjoy visa-free access to 195 destinations globally, placing the city-state at the top of the rankings.

The Henley Passport Index, which uses data from the International Air Transport Association, evaluates 199 passports and their access to 227 destinations.

The latest update sees Singapore leapfrogging previous leaders, with the European quartet and Japan now sharing second place.

In third place are Austria, Finland, Ireland, Luxembourg, Netherlands, South Korea, and Sweden, whose passport holders have visa-free access to 191 destinations.

This is the first time seven nations have occupied this spot together.

Juerg Steffen, CEO of Henley & Partners, emphasized the significance of passport strength in today’s globalized world.

“The ability to travel visa-free is more than convenience; it’s a powerful economic tool driving growth, fostering international cooperation, and attracting foreign investment.”

While Singapore rises, the United States continues its decline, now ranking eighth, a drop from its former position at the top alongside the UK a decade ago. The UK, meanwhile, has slipped to fourth place.

At the bottom of the list, Afghanistan remains the weakest passport, offering visa-free entry to just 26 destinations.

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Netflix’s Premium Plan Sees 40% Price Hike Amidst Nigerian Inflation

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Netflix

Netflix has increased its subscription prices in Nigeria with the Premium Plan seeing a 40% hike from ₦5,000 to ₦7,000 per month.

According to the updated pricing on Netflix’s website, the Standard Plan, popular for its HD quality and multi-screen options, now costs ₦5,500, up from ₦4,000—a 37.5% rise.

Meanwhile, the Basic Plan increased by 21% to ₦3,500, and the Mobile Plan saw a dramatic 83% jump from ₦1,200 to ₦2,200.

In April, Netflix adjusted its Premium Plan from ₦4,400 to ₦5,000 and its Standard Plan from ₦3,600 to ₦4,000. The Basic Plan remained unchanged at ₦2,900 during that period.

The company stated these changes were part of a broader strategy to enhance revenue and support its expanding content offerings.

This latest hike comes amid soaring inflation in Nigeria, which has significantly impacted the cost of living.

As food and essential goods prices rise, many Nigerians find entertainment subscriptions increasingly unaffordable.

Netflix’s price adjustments are not limited to Nigeria; similar increases have occurred in major markets like the United States, United Kingdom, and France.

In October 2023, both the Basic and Premium plans experienced hikes in these countries as part of Netflix’s global pricing strategy.

The frequent price hikes have sparked concern among Nigerian subscribers who already face economic challenges. Many are reevaluating their subscriptions as home entertainment costs continue to climb.

As Netflix continues to adjust its pricing to sustain growth and content expansion, Nigerian consumers are left weighing the value of their streaming subscriptions against other financial priorities.

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