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Nollywood, a Potential Growth Driver – Coronation Merchant Bank

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movie

Drawing on data provided by the National Film and Video Censors Board (NFVCB), the National Bureau of Statistics (NBS) has released its report on Nollywood Movies Production for Q2 ‘21. Given that the sector’s performance is strongly linked to consumer confidence, trends within the industry can be regarded as a sound indicator of private consumption.

The Nigerian film industry is the largest in Africa in terms of value, number of annual films, revenue and popularity. It is also globally recognised as the second largest film producer in the world in terms of output. Based on the NBS report, Nollywood produced 635 movies in Q2 ’21 compared with 416 in Q1 ’21. This points towards growth of 53.9% q/q and 1.4% y/y. We note that during the period under review, Lagos had the highest number of movies produced with 234 movies, followed by Abuja (196 movies). However, Benin and Port-Harcourt recorded the least movies produced in Q2 ’21 with 7 movies each.

The national accounts from the NBS show that the entertainment industry grew by 1.2% y/y in Q2 ’21. This is compared with a contraction of -1.1% y/y recorded in the previous quarter. However, the sector’s contribution to total GDP declined from 0.3% in Q1 ’21 to 0.2% in Q2 ’21.

The global film industry suffered setbacks during the pandemic, leading to the halt of film production and the closure of cinemas. In Nigeria, several film shoots were placed on hold or scrapped and professionals across the industry struggled to earn wages. Industry sources suggest that the estimated losses for the sector have reached c. USD9m and that at least 50,000 jobs have been lost.

However, there has been a considerable pickup in activity following the easing of lockdown restrictions across the country. Another challenge faced by the film industry in Nigeria is the significant loss of revenue that arises from the illegal exploitation of intellectual property. A World Bank report estimates that for every legitimate copy (of a Nigerian film) sold, nine others are pirated.

Furthermore, a United Nations Educational, Scientific and Cultural Organization (UNESCO) report estimated that the country lost USD3bn in revenue from creative works in 2019 due to digital piracy.

Funding is another challenge in the Nigerian film industry. However, over the past ten years, Nigerian filmmakers and entrepreneurs have started to gain access to new types of funding from different sources such as the federal government, international organisations, as well as private investors. We recall that in 2019, the Federal Government introduced the Creative Industry Finance Initiative (CIFI), where players within the film industry such as production and distribution companies can potentially access as high as N500m, at a maximum interest
rate of 9%, with an allowance of up to ten years for loan repayment.

As a purely economic process, gentrification in the film industry requires that the industry be formalised. In Bollywood, the establishment of film academies and corporatisation of the industry are steps that transformed the Indian film industry.

The recognition of filmmaking as an approved industrial activity in India led to structural changes that have helped to reshape the industry. However, we note that the presence of investors prompted the transformation of the industry. For Nollywood, there is the need for more government support through its regulatory agencies.
The role of the government as an enabler is important, as its proactive stance on some of the challenges that have hindered growth within the industry should boost investors’ confidence.

The Nigerian film industry is a low-hanging fruit for Nigeria with regards to the African Continental Free Trade Area (AfCFTA) agreement. The agreement is likely to boost Nigeria’s film industry market, as the agreement is expected to expand consumer market on the back of the combined population of 1.3 billion Africans.

Based on a recently released UNESCO report, it is estimated that Africa’s film industry contributes at least USD5bn to Africa’s total revenue annually. Furthermore, the second phase of AfCFTA implementation which focuses on intellectual property rights should have a positive impact on the film industry, as one of the objectives is to create a single, unified jurisdiction for the administration of intellectual property rights in Africa.

The expectation is that increased certainty, stability and confidence in intellectual property rights would encourage creativity and innovation across the continent. For Nigeria’s film industry to maximise the opportunities within the AfCFTA, structural issues need to be addressed. In addition, investments in broadband (internet) infrastructure and creative content could further bolster the growth of the film industry in Nigeria. Furthermore, strengthening the creative industry (Nollywood inclusive) will assist with easing pressure on Nigeria’s unemployment rate as the industry is capable of providing jobs for skilled job seekers. In addition, the industry is well-positioned to boost fx earnings via exports.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Economy

Goldman Sachs Urges Bold Rate Hike as Naira Weakens and Inflation Soars

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Central Bank of Nigeria (CBN)

As Nigeria grapples with soaring inflation and a faltering naira, Goldman Sachs is calling for a substantial increase in interest rates to stabilize the economy and restore investor confidence.

The global investment bank’s recommendation comes ahead of the Central Bank of Nigeria’s (CBN) key monetary policy decision, set to be announced on Tuesday.

Goldman Sachs economists, including Andrew Matheny, argue that incremental rate adjustments will not be sufficient to address the country’s deepening economic challenges.

“Another 50 or 100 basis points is certainly not going to move the needle in the eyes of an investor,” Matheny stated. “Nigeria needs a bold, decisive move to curb inflation and regain investor trust.”

The CBN, under the leadership of Governor Olayemi Cardoso, is anticipated to raise interest rates by 75 basis points to 27% in its upcoming meeting.

This would mark a continuation of the aggressive tightening campaign that began in May 2022, which has seen rates increase by 14.75 percentage points.

Despite this, inflation has remained stubbornly high, highlighting the need for more substantial measures.

The current economic landscape is marked by severe challenges. The naira’s depreciation has led to higher import costs, fueling inflation and eroding consumer purchasing power.

The CBN has attempted to ease the currency’s scarcity by selling dollars to local foreign exchange bureaus, but these efforts have yet to stabilize the naira significantly.

“Developments since the last meeting have definitely been hawkish,” noted Matheny. “The naira has weakened further, exacerbating inflationary pressures. The CBN’s policy needs to reflect this reality more aggressively.”

In response to the persistent inflation and naira weakness, analysts are urging the central bank to implement a more coherent strategy to manage the currency and inflation.

James Marshall of Promeritum Investment Management LLP suggested that the CBN should actively participate in the foreign exchange market to mitigate the naira’s volatility and restore market confidence.

“The central bank needs to be a more consistent and active participant in the forex market,” Marshall said. “A clear strategy to address the naira’s weakness is crucial for stabilizing the economy.”

The CBN’s decision will come as the country faces a critical period. With inflation expected to slow due to favorable comparisons with the previous year and new measures to reduce food costs, including a temporary import duty waiver on wheat and corn, there is hope that the economic situation may improve.

However, analysts anticipate that the CBN will need to implement one final rate hike to solidify inflation’s slowdown and restore positive real rates.

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Currency Drop Spurs Discount Dilemma in Cairo’s Markets

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Egyptian pound

Under Cairo’s scorching sun, the bustling streets reveal an unexpected twist in dramatic price drops on big-ticket items like cars and appliances.

Following March’s significant currency devaluation, prices for these goods have plunged, leaving consumers hesitant to make purchases amid hopes for even better deals.

Mohamed Yassin, a furniture store vendor, said “People just inquire about prices. They’re afraid to buy in case prices drop further.” This cautious consumer behavior is posing challenges for Egypt’s consumer-driven economy.

In March, Egyptian authorities devalued the pound by nearly 40% to stabilize an economy teetering on the edge. While such moves often lead to inflation spikes, Egypt’s case has been unusual.

Unlike other nations like Nigeria or Argentina, where costs soared post-devaluation, Egypt is witnessing falling prices for high-value items.

Previously inflated prices were driven by a black market in foreign currency, where importers secured dollars at exorbitant rates, passing costs onto consumers.

Now, with the pound stabilizing and foreign currency more accessible, retailers are struggling to sell inventory at pre-devaluation prices.

Despite price reductions, the overall consumer market remains sluggish. The automotive sector has seen a near 75% drop in sales compared to pre-crisis levels.

Major brands like Hyundai and Volkswagen have slashed prices by about a quarter, yet buyers remain cautious.

The economic strain is not limited to luxury items. Everyday expenses continue to rise, albeit more slowly, with anticipated hikes in electricity and fuel prices adding to the pressure.

Experts highlight a period of adjustment as both consumers and traders navigate the volatile exchange-rate environment. Mohamed Abu Basha, head of research at EFG Hermes, explains, “The market is taking time to absorb recent fluctuations.”

Meanwhile, businesses face declining sales, impacting their ability to manage operating costs. Yassin’s store has offered discounts of up to 50% yet remains quiet. “We’ve tried everything, but everyone is waiting,” he laments.

The devaluation has spurred a shift in economic dynamics. Inflation has eased, but the pace varies across sectors. Clothing and transportation costs are up, while food prices fluctuate.

With the phasing out of fuel subsidies and potential electricity price increases, Egyptians are bracing for further financial strain. The recent 300% rise in subsidized bread prices adds another layer of concern.

The situation underscores the balancing act between maintaining consumer confidence and attracting foreign investment.

Economists suggest potential stimulus measures, such as lowering interest rates or increasing public spending, to boost demand.

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MPC Meeting on July 22-23 to Tackle Inflation as Rates Set to Rise Again

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Interbank rate

The Monetary Policy Committee (MPC) is set to convene on July 22-23, 2024, amid soaring inflation and economic challenges in Nigeria.

Led by Olayemi Cardoso, the committee has already increased interest rates three times this year, raising them by 750 basis points to 26.25 percent.

Nigeria’s annual inflation rate climbed to 34.19 percent in June, driven by rising food prices. Despite these pressures, the Central Bank of Nigeria (CBN) projects that inflation will moderate to around 21.40 percent by year-end.

Market analysts expect a further rate hike as the committee seeks to rein in inflation. Nabila Mohammed from Chapel Hill Denham anticipates a 50–75 basis point increase.

Similarly, Coronation Research forecasts a potential rise of 50 to 100 basis points, given the recent uptick in inflation.

The food inflation rate reached 40.87 percent in June, exacerbated by security issues in key agricultural regions.

Essential commodities such as millet, garri, and yams have seen significant price hikes, impacting household budgets and savings.

As the MPC meets, the National Bureau of Statistics is set to release data on selected food prices for June, providing further insights into the inflationary trends affecting Nigerians.

The upcoming MPC meeting will be crucial in determining the trajectory of Nigeria’s monetary policy as the government grapples with economic instability.

The focus remains on balancing inflation control with economic growth to ensure stability in Africa’s largest economy.

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