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Nollywood, a Potential Growth Driver – Coronation Merchant Bank

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Drawing on data provided by the National Film and Video Censors Board (NFVCB), the National Bureau of Statistics (NBS) has released its report on Nollywood Movies Production for Q2 ‘21. Given that the sector’s performance is strongly linked to consumer confidence, trends within the industry can be regarded as a sound indicator of private consumption.

The Nigerian film industry is the largest in Africa in terms of value, number of annual films, revenue and popularity. It is also globally recognised as the second largest film producer in the world in terms of output. Based on the NBS report, Nollywood produced 635 movies in Q2 ’21 compared with 416 in Q1 ’21. This points towards growth of 53.9% q/q and 1.4% y/y. We note that during the period under review, Lagos had the highest number of movies produced with 234 movies, followed by Abuja (196 movies). However, Benin and Port-Harcourt recorded the least movies produced in Q2 ’21 with 7 movies each.

The national accounts from the NBS show that the entertainment industry grew by 1.2% y/y in Q2 ’21. This is compared with a contraction of -1.1% y/y recorded in the previous quarter. However, the sector’s contribution to total GDP declined from 0.3% in Q1 ’21 to 0.2% in Q2 ’21.

The global film industry suffered setbacks during the pandemic, leading to the halt of film production and the closure of cinemas. In Nigeria, several film shoots were placed on hold or scrapped and professionals across the industry struggled to earn wages. Industry sources suggest that the estimated losses for the sector have reached c. USD9m and that at least 50,000 jobs have been lost.

However, there has been a considerable pickup in activity following the easing of lockdown restrictions across the country. Another challenge faced by the film industry in Nigeria is the significant loss of revenue that arises from the illegal exploitation of intellectual property. A World Bank report estimates that for every legitimate copy (of a Nigerian film) sold, nine others are pirated.

Furthermore, a United Nations Educational, Scientific and Cultural Organization (UNESCO) report estimated that the country lost USD3bn in revenue from creative works in 2019 due to digital piracy.

Funding is another challenge in the Nigerian film industry. However, over the past ten years, Nigerian filmmakers and entrepreneurs have started to gain access to new types of funding from different sources such as the federal government, international organisations, as well as private investors. We recall that in 2019, the Federal Government introduced the Creative Industry Finance Initiative (CIFI), where players within the film industry such as production and distribution companies can potentially access as high as N500m, at a maximum interest
rate of 9%, with an allowance of up to ten years for loan repayment.

As a purely economic process, gentrification in the film industry requires that the industry be formalised. In Bollywood, the establishment of film academies and corporatisation of the industry are steps that transformed the Indian film industry.

The recognition of filmmaking as an approved industrial activity in India led to structural changes that have helped to reshape the industry. However, we note that the presence of investors prompted the transformation of the industry. For Nollywood, there is the need for more government support through its regulatory agencies.
The role of the government as an enabler is important, as its proactive stance on some of the challenges that have hindered growth within the industry should boost investors’ confidence.

The Nigerian film industry is a low-hanging fruit for Nigeria with regards to the African Continental Free Trade Area (AfCFTA) agreement. The agreement is likely to boost Nigeria’s film industry market, as the agreement is expected to expand consumer market on the back of the combined population of 1.3 billion Africans.

Based on a recently released UNESCO report, it is estimated that Africa’s film industry contributes at least USD5bn to Africa’s total revenue annually. Furthermore, the second phase of AfCFTA implementation which focuses on intellectual property rights should have a positive impact on the film industry, as one of the objectives is to create a single, unified jurisdiction for the administration of intellectual property rights in Africa.

The expectation is that increased certainty, stability and confidence in intellectual property rights would encourage creativity and innovation across the continent. For Nigeria’s film industry to maximise the opportunities within the AfCFTA, structural issues need to be addressed. In addition, investments in broadband (internet) infrastructure and creative content could further bolster the growth of the film industry in Nigeria. Furthermore, strengthening the creative industry (Nollywood inclusive) will assist with easing pressure on Nigeria’s unemployment rate as the industry is capable of providing jobs for skilled job seekers. In addition, the industry is well-positioned to boost fx earnings via exports.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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South Africa’s Inflation Rate Holds Steady in May

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South Africa’s inflation rate remained unchanged in May, increasing the likelihood that the central bank will maintain current borrowing costs.

According to a statement released by Statistics South Africa on Wednesday, consumer prices rose by 5.2% year-on-year, the same rate as in April.

The consistent inflation rate is expected to influence the decision of the six-member monetary policy committee (MPC), which is set to meet in mid-July. The current benchmark rate stands at 8.25%, a 15-year high, and has been held steady for six consecutive meetings.

Central Bank Governor Lesetja Kganyago has repeatedly emphasized the need for inflation to fall firmly within the 3% to 6% target range before considering any reduction in borrowing costs.

“We will continue to deliver on our mandate, irrespective of how our post-election politics plays out,” Kganyago stated earlier this month in Soweto. “The only impact is what kind of policies any coalition will propose. If the policies are not sustainable, we might not have investment.”

While money markets are assigning a slim chance of a 25-basis point rate cut in July, they are fully pricing in a reduction by November.

Bloomberg Africa economist Yvonne Mhango anticipates the rate-cutting cycle to begin in the fourth quarter, supported by a sharp drop in gasoline prices in June and a rally in the rand.

The rand has appreciated more than 3% since Friday, following the ANC’s agreement to a power-sharing deal with business-friendly opposition parties and the re-election of President Cyril Ramaphosa.

In May, the annual inflation rates for four of the twelve product groups remained stable, including food and non-alcoholic beverages.

However, transport, alcoholic beverages and tobacco, and recreation and culture saw higher rates. Food prices increased by 4.3% in May, slightly down from 4.4% in April, while transport costs rose by 6.3%, up from 5.7% and marking the highest rate for this category since October 2023.

The central bank’s cautious stance on monetary policy reflects its ongoing concerns about inflation.

Governor Kganyago has consistently voiced worries that the inflation rate is not decreasing as quickly as desired. The MPC’s upcoming decision will hinge on sustained inflationary pressures and the need to balance economic stability with fostering growth.

As South Africa navigates its economic challenges, the steady inflation rate in May provides a measure of predictability for policymakers and investors alike.

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Ghana Reports Strong 4.7% GDP Growth in First Quarter of 2024

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Ghana’s economy showed impressive growth in the first quarter of 2024 with the Gross Domestic Product (GDP) expanding by 4.7% compared to the same period last year, according to Government Statistician Samuel Kobina Annim.

This represents an increase from the 3.8% growth recorded in the previous quarter and should provide a much-needed boost to the ruling New Patriotic Party (NPP) as the nation approaches the presidential elections scheduled for December 7.

The positive economic data comes amidst a challenging backdrop of fiscal consolidation efforts under a $3 billion International Monetary Fund (IMF) rescue program.

The government has been working to control debt through reduced spending and restructuring nearly all of its $44 billion debt.

This includes ongoing negotiations with private creditors to reorganize $13 billion worth of bonds.

The latest GDP figures are seen as a vindication of the NPP’s economic policies, which have been under fire from the main opposition party, the National Democratic Congress (NDC).

The opposition has criticized the government’s handling of the economy, particularly its fiscal policies and the terms of the IMF program, arguing that they have imposed undue hardship on ordinary Ghanaians.

However, the 4.7% growth rate suggests that the measures taken to stabilize the economy are beginning to yield positive results.

Analysts believe that the stronger-than-expected economic performance will bolster the NPP’s position as the country gears up for the presidential elections.

“The growth we are seeing is a testament to the resilience of the Ghanaian economy and the effectiveness of the government’s policies,” Annim stated at a press briefing in Accra. “Despite the constraints imposed by the debt restructuring and IMF program, we are seeing significant progress.”

The IMF program, which is designed to restore macroeconomic stability, has necessitated tough fiscal adjustments.

These include cutting government expenditure and implementing structural reforms aimed at boosting economic efficiency and growth.

The government’s commitment to these reforms has been crucial in securing the confidence of international lenders and investors.

In addition to the IMF support, the government has also been focused on diversifying the economy, reducing its reliance on commodities, and fostering sectors such as manufacturing, services, and technology.

These efforts have contributed to the robust growth figures reported for the first quarter.

Economic growth in Ghana has been uneven in recent years, with periods of rapid expansion often followed by slowdowns.

The current administration has emphasized sustainable and inclusive growth, seeking to ensure that the benefits of economic progress are widely shared across all segments of the population.

The next few months will be critical as the government continues its efforts to stabilize the economy while preparing for the upcoming elections.

The positive GDP growth figures provide a strong foundation, but challenges remain, including managing inflation, creating jobs, and ensuring the stability of the financial sector.

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World Bank Commits Over $15 Billion to Support Nigeria’s Economic Reforms

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The World Bank has pledged over $15 billion in technical advisory and financial support to help the country achieve sustainable economic prosperity.

This commitment, announced in a feature article titled “Turning The Corner: Nigeria’s Ongoing Path of Economic Reforms,” underscores the international lender’s confidence in Nigeria’s recent bold reforms aimed at stabilizing and growing its economy.

The World Bank’s support will be channeled into key sectors such as reliable power and clean energy, girls’ education and women’s economic empowerment, climate adaptation and resilience, water and sanitation, and governance reforms.

The bank lauded Nigeria’s government for its courageous steps in implementing much-needed reforms, highlighting the unification of multiple official exchange rates, which has led to a market-determined official rate, and the phasing out of the costly gasoline subsidy.

“These reforms are crucial for Nigeria’s long-term economic health,” the World Bank stated. “The supply of foreign exchange has improved, benefiting businesses and consumers, while the gap between official and parallel market exchange rates has narrowed, enhancing transparency and curbing corrupt practices.”

The removal of the gasoline subsidy, which had cost the country over 8.6 trillion naira (US$22.2 billion) from 2019 to 2022, was particularly noted for its potential to redirect fiscal resources toward more impactful public investments.

The World Bank pointed out that the subsidy primarily benefited wealthier consumers and fostered black market activities, rather than aiding the poor.

The bank’s article emphasized that Nigeria is at a turning point, with macro-fiscal reforms expected to channel more resources into sectors critical for improving citizens’ lives.

The World Bank’s support is designed to sustain these reforms and expand social protection for the poor and vulnerable, aiming to put the economy back on a sustainable growth path.

In addition to this substantial support, the World Bank recently approved a $2.25 billion loan to Nigeria at a one percent interest rate to finance further fiscal reforms.

This includes $1.5 billion for the Nigeria Reforms for Economic Stabilization to Enable Transformation (RESET) Development Policy Financing, and $750 million for the NG Accelerating Resource Mobilization Reforms Programme-for-Results (ARMOR).

“The future can be bright, and Nigeria can rise and serve as an example for the region on how macro-fiscal and governance reforms, along with continued investments in public goods, can accelerate growth and improve the lives of its citizens,” the World Bank concluded.

With this robust backing from the World Bank, Nigeria is well-positioned to tackle its economic challenges and embark on a path to sustained prosperity and development.

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