One of Nigeria’s leading digital banks, Sparkle has raised $3.1 million in a seed round led by Leadway Assurance, Trium Network and other high net worth individuals to scale operations, according to the startup’s CEO, Uzoma Dozie.
The new fundraising was after the CEO raised $2 million in a pre-seed round from friends and family within the past year. Sparkle has now raised a combined $5 million.
Speaking on the startup, the CEO said Sparkle is different in the sense that it combines financial services with lifestyle to evolve with Nigeria’s need digital lifestyle.
He said “We’re quite different in a way because instead of separating financial services from lifestyle, we’ve tried to bring them together, especially as we’ve seen that more people are beginning to lead more digitally-led lives,” CEO Uzoma Dozie stated in an interview with Techcrunch.
“It means that we don’t see our customers from accounts, payments, deposits or credit perspectives, but from how can we help them do what they want to do at any particular time.”
Unlike other digital banks operating in Nigeria, Sparkle is serving both individuals and businesses on its platform. While digital banks like Kuda, VBank, Carbon, etc are offering tailored services to only individuals, Brass and Prospa are the other two serving businesses and individuals like Sparkle.
“As a small business, I’m not carrying my bank account on my mobile. I’m carrying my business. So we are bringing everything about your business into one place so that you can do business wherever you are,” Dozie said.
“For individuals, we’re bringing everything into one place so that you can do what you want to do quite easily wherever you are. But the bottom line is that we’re providing you with the information that you need to take spontaneous decisions.”
With its microfinance bank license, the digital bank has partnered with Visa to ensure customers can make in-person and online payments. Other partnerships are with companies like Network International and PwC Nigeria.
Since launching in 2020, Sparkle has opened accounts for over 40,000 individual users and 2,000 businesses. The digital bank is however charging individual customers small fees to keep their accounts operational and plan to charge businesses for most features except taxation services.
