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Twitter to Let Retailers Add Products to Their Profiles in Shopping Push

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Twitter Shop Module- Investors King

Twitter Inc. will let a handful of retailers, including GameStop Corp. and bag company Arden Cove, promote products on their company profiles as part of a renewed push into shopping.

A dozen U.S. retailers will be able to market up to five products at the top of their Twitter profiles. Users can swipe between products and click to visit the retailer’s website to make a purchase.

Twitter isn’t processing the sales and won’t take a cut of any revenue generated by the new feature, but investors cheered the move, sending the shares on their biggest rally in more than three months. The stock climbed as much as 5.3 percent to $71.92 in New York on Wednesday.

The company has been teasing its interest in shopping for months, aiming to catch up with other social media platforms that offer e-commerce options.

“We know people come to Twitter to interact with brands and discuss their favorite products,” Bruce Falck, the head of Twitter’s revenue product team, said at the company’s analyst day in February. “Imagine easily discovering and quickly purchasing a new skin-care product or trendy sneaker from a brand you follow, with only a few clicks.”

But shopping has been a challenge on social media platforms, including Twitter. The company has built commerce products in the past, including a “buy button” unveiled back in 2014 and later product catalogs, but those features never took off and were eventually shut down.

Twitter’s renewed interest in shopping aligns with a general push into e-commerce by retailers who were forced to move sales online during the pandemic. At Twitter, the thought is that e-commerce could also benefit its core business — advertising — by helping brands make real sales from the platform. Facebook Inc. has also made commerce a bigger priority since the start of the pandemic.

Twitter’s new product, called “Shop Module,” is only available to English-language users in the U.S. for now.

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World Richest Man, Elon Musk Offers $44 Billion to Close Twitter Deal

Tesla CEO and the world’s richest man, Elon Musk has offered to buy Twitter at the original price of $44 billion. 

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Tesla CEO and the world’s richest man, Elon Musk has offered to buy Twitter at the original price of $44 billion. 

Microblog platform Twitter has confirmed that Elon Musk has offered to close his $44 billion deal to buy Twitter Inc. on the terms he originally agreed to.

This is coming two months after the world’s richest man had initially pulled out of the deal. He alleged some inconsistency in the number presented to him.

He alleged that the company lied about the number of bots and spam accounts on its platform.

Investors King learnt that Elon Musk’s deal to buy Twitter Inc. has been on a wild ride during the past six months. 

On the 4th of April, Elon Musk disclosed a 9 percent stake in Twitter. Ten days after, he made a bid to buy Twitter at a share price of $54.20. He threaten to sell his stake in Twitter if the company rebuffed his offer. 

On the 21st of April, Elon Musk disclosed that he had lined up a $46.5 billion package to finance his bid for Twitter. 

In May, Musk tweeted that the deal was “temporarily on hold” because of concerns he had about fake accounts on the platform, prompting Twitter’s shares to fall 10 percent.

He further stated that he would not move on with the deal until Twitter was clearer about how many of its accounts were fake. 

On the 8th of July, he officially aim to terminate the deal, alleging that Twitter did not provide significant information about the fake accounts. 

In reaction to the termination, Twitter sued Elon Musk and tried to force him to honour the term of the agreement. 

However, his recent decision to go ahead with the deal will be a big win for the social media platform. 

Already Twitter’s share price has spiked by more than 20 percent after the news. A check by our correspondent shows that Twitter’s share price is trading above $50 as of the time of this report. 

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Nigerian Government Sue Facebook And Instagram; Seeks N30 Billion as Penalty

the Advertising Regulatory Council of Nigeria says it has lodged a suit against Meta. 

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An agency of the Nigerian government, the Advertising Regulatory Council of Nigeria says it has lodged a suit against Meta. 

Investors King learnt that the Advertising Regulatory Council of Nigeria (ARCON)  is seeking a penalty of N30 billion against Meta in a suit filed at the Federal High Court in Abuja. 

Meta is the parent company of Facebook, Instagram and WhatsApp. American billionaire Mark Zuckerberg has a majority stack in the company. 

ARCON claimed that both Facebook and Instagram displaced unapproved advertisements to Nigerian audiences. 

The advertisement regulatory agency further stated that the actions have caused a loss of revenue for the Nigerian Government. 

ARCON stated that “the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring the same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria”. 

It also stated that the council will not permit unethical and irresponsible advertising in Nigeria’s advertising space. 

Meta’s agent, AT3 Resources Limited was also joint in the suit. However, the court has not fit a date for the suit.

If the court rules in favour of ARCON, it will change the face of social media advertising in Nigeria. 

ACORN further clarified that the council is not regulating the online media space. Rather, its focus is on advertising and marketing communications on the online platforms in line with its establishment Act.

The Advertising Regulatory Council of Nigeria (ARCON) has the government mandate to oversee, approve or disapprove any advertisement in the Nigerian public space. It also has the statutory mandate to generate revenue for the government through public advertisements. 

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Twitter Set to Launch Full-Screen Video Feature to Enable Improved View And Videos Discovery

Microblogging and Social media platform Twitter has announced that it is adding a new feature on the platform which is a scrollable video feed similar to that of TikTok.

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Twitter Tip Jar- Investorsking

Microblogging and Social media platform Twitter has announced that it is adding a new feature on the platform which is a scrollable video feed similar to that of TikTok.

The social media company disclosed that this new feature will make it easier for users to watch and discover videos on the platform.

With the launch of the feature in the coming days, iOS users will be able to click on a video in their feed to enter the new scrollable video feed. Once they are done watching the video they clicked on, they will be able to scroll up to start browsing more video content.

This will take them to a scrollable feed of videos, which is similar to the browsing experience on TikTok. If they want to exit the viewer and go back to the original tweet, they can click on the back arrow in the top left corner.

According to Twitter, it stated that the purpose of this new immersive media viewer is to make it easier for users to discover engaging videos.

Although the social network didn’t disclose when the feature will roll out to users on Android devices. Users will see a new “Videos for you” category that will display popular and trending videos that the app thinks you would be interested in.

Twitter began the testing of the new video feature in December 2021 to give users a more personalized Explore page. In this test, Twitter turned the entire Explore page into a video feed, complete with a “For You” tab.

With the recent changes announced, Twitter isn’t focused on replacing the entire Explore page with a TikTok-like feed. The company’s approach to a TikTok-like feed can be seen as a somewhat optional, considering that it isn’t directly imposing it users, as the previous TikTok-like video feed test did.

People who like scrollable video feeds can access the immersive view if they like, and users who don’t want a video feed can choose to not open up the immersive viewer.

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