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The Growth of Digital Gifting in Nigeria

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Digital Gifting - Investors King

Over the past decade, Digital gifting has significantly evolved. This can be heavily attributed to technology which has created awareness and attractiveness about them. The growth in the gift card market is due to the rise in demand for gift cards in various sectors, including the corporate sector.

What is Digital Gifting?

You may be wondering, “what exactly is digital gifting?” What does it entail? and how does it work? Digital gift cards are Electronic gift cards sent by retailers usually to your Email after payment. Electronic gift cards perform the same function as physical cards, they both have     Gift codes and can both be used as an alternative means of payment the major difference is Digital gift cards cannot be held unless it’s printed.

Thanks to technology, everybody can get their hands on an E-card from the comfort of their homes and offices. Retailers are all over the internet, all you need to do is search for the particular brand you want and amount on secure websites.

Many brands over the years have incorporated digital gift cards to avoid being left behind. Recently, Card owners now enjoy funding their Digital cards due to the ease it provides when it comes to making payments. Also, some of these E gift cards have high cashback value when considering selling the gift code. Which has created a bit of confidence in the minds of Card owners. The fact that purchasing these cards is not permanent provides a sense of relief. However, you should ensure to watch out for the fakes and trade on trusted platforms. A recent gift card survey stated that consumers tend to go for reloadable gift cards over regular gift cards as they can reuse them.

The request and sales for digital over paper ones skyrocketed in the past decade. Studies have hinged this on environmental issues as regards plastics. It is also projected that physical gift cards may soon be outdated.

Analysis

A gift card survey once said ‘The growth in e-gifting sales, from $300 million in 2012 to an expected $3 billion this year, supports a healthy trajectory of growth for the market as a whole.’

The e-gifting trend has helped propel continued growth in the gift card market. Over $140 billion in sales since 2016. E-gifting has topped $10 billion and filled a niche for customers looking to buy and send their gifts to recipients they do not have to meet in person.

In 2020, the adoption of e-Gift cards increased tremendously during the global pandemic; covid-19.

This trend boosted the continued growth in the gift card market with an excess of $140 billion in sales since 2016. Digital gifting is advantageous and eliminates the process of having to meet the recipient in person before the gift card can be received.

Due to its convenience and flexibility, digital gifting has added a significant impact to the gift card industry. It has also brought about various considerations to limit or reduce the number of physical card productions.

In the United States alone, the gift card industry is expected to record a compound annual growth of 9.2% during 2020-2024. The market is expected to increase from US$ 163,050.7 million in 2019 to US$ 221,146.6 million by 2024. These numbers are estimated on the continued adoption of physical and digital gift cards by millennials, rising e-commerce, and an increase in demand for cryptocurrencies in the USA.

Conclusion

We are now in a time where the world is conforming to Blockchain technology, digital currencies and gifting. People are finding alternative and easier methods of making payments. As a brand to further provide convenience for your customers, you should seriously consider how to incorporate Gift cards into your business if you are not already on board.

 

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Delta Air Lines Flight Diverts to Togo After Passenger Dies Midair

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Delta Air Lines

A Delta Air Lines flight from Atlanta to Lagos was diverted to Togo following the midair death of a yet-to-be-identified passenger.

The unfortunate incident occurred approximately three hours before the flight’s scheduled arrival in Lagos, prompting the crew to address a health emergency onboard.

Despite initial intentions to proceed to Lagos, adverse weather conditions, including heavy thunderstorms, forced the pilots to divert the plane to Lome, Togo.

The flight, Delta Air Lines’ A330-200 aircraft, was carrying 215 passengers at the time. Upon landing in Lome, the aircraft underwent refueling procedures and awaited clearance amidst the inclement weather.

Subsequently, after an additional delay in Togo, the flight resumed its journey and safely landed in Lagos, albeit approximately eight and a half hours behind schedule.

Passengers onboard expressed their concerns and frustrations, particularly regarding the handling of the medical emergency and the subsequent diversion.

Social media platforms buzzed with accounts of the ordeal, with one passenger recounting the unfortunate sequence of events, including the midair death and the necessity of an emergency landing due to fuel depletion.

Meanwhile, an airplane operated by Dana Airline veered off the runway at Murtala Muhammed International Airport.

The affected MD-83 aircraft, registration 5N-BKI, carried 83 passengers. Dana Air spokesman Mr. Kingsley Ezenwa confirmed all passengers and crew disembarked safely without injuries.

Ezenwa, in a statement, said: “Dana Air regrets to inform the public of a runway incursion involving one of our aircraft, registration number 5N BKI, which was flying from Abuja to Lagos today, 23/04/24.

“We are relieved to confirm that all 83 passengers and crew onboard the flight disembarked safely without injuries or scare as the crew handled the situation with utmost professionalism.

“We have also updated the Accident Investigation Bureau, AIB, and Nigerian Civil Aviation Authority (NCAA) on the incident, and the aircraft involved has been grounded by our maintenance team for further investigation.

“We wish to thank the airport authorities, our crew for their very swift response in ensuring the safe disembarkation of all passengers following the incident, and our sincere apologies and appreciation to the passengers on the affected flight for their patience and understanding.”

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ARISE News Channel Goes Global: Launches in Nine Southern African Countries

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Arise News

ARISE News Channel, a prominent Nigerian cable news network, has reached another significant milestone in its journey to become a global media powerhouse.

The channel has officially gone live in nine Southern African countries, including South Africa, Angola, and Botswana.

This expansion was made possible through a partnership with Multichoice/DSTV, with ARISE News Channel now available on Channel 416.

Alongside South Africa, Angola, and Botswana, the channel is now accessible to viewers in Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia, and Zimbabwe.

In a statement released by the Chief of Staff to Chairman/Editor-in-Chief of ARISE News Channel, Fauziya Ali Mohammed, it was revealed that the channel’s presence now spans 54 African countries.

Mohammed explained that ARISE News Channel is committed to delivering high-quality news coverage across the continent, showcasing various facets of African life, including business, politics, technology, commerce, science, sports, show business, and fashion.

ARISE News Channel, which celebrated its 11th anniversary earlier this year, has earned acclaim for its Emmy-winning programming.

It has become a leading broadcaster in Africa, offering audiences a diverse range of content while projecting the best of Africa’s culture and people to the world.

Chairman/Editor-in-Chief of ARISE News Channel, Nduka Obaigbena, expressed his excitement about the channel’s expansion into Southern Africa, emphasizing its commitment to promoting African narratives globally.

Obaigbena highlighted ARISE News Channel’s dedication to showcasing the continent’s potential and celebrating its achievements on the global stage.

The channel operates around the clock from studios located in Lagos, Abuja, Johannesburg, Cape Town, London, and New York.

Its coverage extends beyond traditional broadcasting platforms, reaching viewers across Europe, North Africa, the Middle East, and the United States through various channels and streaming services.

With its latest expansion into Southern Africa, ARISE News Channel continues to solidify its position as a leading voice in African media, shaping narratives and fostering dialogue on issues of regional and global significance.

As the channel continues to grow its global footprint, it remains dedicated to providing audiences with insightful and impactful journalism that reflects the dynamism and diversity of the African continent.

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Air Peace Flight Delayed, Passengers Stranded After Failed Promise of Hotel Stay

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Passengers aboard an Air Peace flight from Abuja to Owerri found themselves in a state of disarray and frustration after a series of delays and unmet promises left them stranded without accommodations.

What was supposed to be a routine flight scheduled to depart Abuja at 4:30 PM and arrive in Owerri at 5:30 PM turned into a nightmare as the flight was delayed until 6:18 PM due to a reported lack of a pilot.

However, midway through the journey, passengers were informed that the flight couldn’t proceed to Owerri because the airport there would close by 6:40 PM.

The flight was forced to return to Abuja, where passengers endured further uncertainty as they waited for over 20 minutes to receive any communication from the airline. Eventually, they were informed of plans to provide a bus to transport them to a hotel for accommodation.

However, this promise was not fulfilled, leaving passengers stranded and scattered around the airport.

One passenger, who had already experienced delays with another airline earlier in the day, expressed frustration at the lack of accountability and protection for travelers.

The incident highlights the ongoing challenges faced by passengers in Nigeria’s domestic aviation sector and raises questions about the adequacy of regulations to safeguard passengers’ rights.

Attempts to reach Air Peace for comment on the situation were unsuccessful at the time of reporting.

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