In response to the yearnings of consumers, Kellogg Tolaram has unveiled the newly improved Kellogg’s Cornflakes- the world’s No.1 cereal to the Nigerian market with special fortification to match up with the global quality standards.
The newly improved Cornflakes came in response to the consumers’ taste and demand.
Speaking at the launch of the product, Chief Marketing Officer of Tolaram Group, Mr. Girish Sharma stated that the new product has been specially fortified to match up with global quality standards.
He said, “We want to appreciate everyone instrumental to this auspicious launch ceremony happening here today, most especially the Nigerian consumers. The product was first introduced in 2018, then it was immediately withdrawn following consumers’ feedback on taste which was causally linked to technology and other local restraining factors.
“The team went back to the drawing board and have now come back to introduce the proudly made in Nigerian cornflakes, which by every means matches up to the international quality standard in terms of taste, texture, look and feel as well as nutritional benefits, etc”.
Sharma also solicited consumer support to enable the company to continue to nourish Nigerians with innovative products.
He explained further that the firm is pulling out all the stops to make another success story out of the newly launched product.
“We hope it will be readily accepted by Nigerians as much as how the previous others were embraced,” he said.
Also present at the launch, President, Nutrition Society of Nigeria, Prof. Wasiu Afolabi stated that the society was proud to be associated with the company, which he said has always placed a premium on quality.
“We are excited to be a part of the launch of the world’s No.1 cereal in Nigeria- Kellogg’s Cornflakes which has come with the proposition of healthy alternative breakfast packed with essential nutrition for everyone.
“The brand has certainly proven to be a manufacturing entity which operates with the interest of its consumers at heart.”
The society is proud to identify with such an organization always willing to go back to make modifications as expedient for the satisfaction of the public without compromising global quality”, Afolabi affirms.
Apart from the crunchiness and unique taste, further verification revealed that the Cornflakes possess essential vitamins required for the human body to function optimally.
These included: vitamins A, B2, B3, B6, B9, B12, C, and D, as well as a modest amount of energy. It was also confirmed that the product has no less fat and no cholesterol, making it not only an ideal diet for children but also beneficial to adults.
Also present at the launch were: Commissioner, Lagos State Ministry of Women Affairs & Poverty Alleviation- Mrs. Cecilia Bolaji Dada and Nollywood actor cum movie producer, Mrs. Funke Akindele Bello, who also doubled as the host of the ceremony, amongst other celebrities.
Honeywell Flour Mills Introduces Spaghetti Mini Pack
Honeywell Flour Mills Plc has introduced its new spaghetti mini pack as part of efforts to develop pocket-friendly products to customers.
The product was introduced at an unveiling ceremony held recently in Ogun State. The launch was attended by the company’s key executives.
They included the Managing Director of Honeywell Flour Mills, Lanre Jaiyeola; Director of Manufacturing Operations, Ifeanyi Abadom; Head of Operations, Sagamu, Tunde Adebayo, and Consumer Marketing Manager, Esther Tontoye.
According to the company, the launch of Honeywell Spaghetti Mini was based on extensive research and insight into the Nigerian consumer behaviour over the past decade.
The product was specifically developed to meet the expectations of today’s Nigerian consumer market, it added. The Spaghetti Mini 200 gm pack has a retail price of N100, fulfilling the company’s drive for affordability.
Commenting on the launch of the product, Jaiyeola said: “Honeywell Flour Mills is a key player in the food manufacturing business in Nigeria today and our consumers play a pivotal role in this regard.
“This new product is the first of its kind in the pasta category and we are happy to have introduced it to the Nigerian market.
“We are more than delighted to launch this innovative product in response to our observation and findings into Nigeria’s consumer behaviour and the push for convenience,” he added.
As a customer-centric organisation, “we continue to look for diverse and innovative ways to satisfy our consumers optimally. Innovation for us remains the yardstick which we believe will allow us to deliver even more superior products.
“And we will continue to fulfil our core objective – to support the food security agenda of the government by producing good quality, nutritious and affordable food products for the complete satisfaction of Nigerians.”
Buttressing Jaiyeola’s statement, Abadom, said, “the Honeywell Spaghetti Mini is a unique product that will satisfy a yearning for convenience in Nigerians. And with the development of this product, we have ensured that the policies, desired standards and quality set for ourselves are being surpassed.”
Coca-Cola Partners NGOs To Clear Plastic Waste In Nigeria
Coca-Cola Nigeria has said it partnered with non-profit organisations to reduce plastic pollution across the country.
In a statement on Thursday, it said it would be doing more to promote environmental sustainability as part of efforts to commemorate World Environment Day.
It stated that it had introduced initiatives to protect the environment through its philanthropic arm, the Coca-Cola Foundation.
Coca-Cola said that it supported the Statewide Waste and Environmental Education Foundation to launch the Eko Beach Race 2021 themed ‘A race against plastic pollution.’
The event had in attendance 2,000 youths, students and sports enthusiasts who participated in a marathon race and beach clean-up.
SWEEP Foundation’s President, Obuesi Philips, stated at the event that it “was geared towards recognising the growing contributions of sport to the realisation of societal development.”
The drink maker also partnered with the Aid for Rural Education Access Initiative to host the “Recycle and Win” festival.
It included community outreach and clean-up programmes in Kwara, Kano, Kaduna, Yobe and Oyo States. Coca-Cola said that 10 tons of plastic bottles were recovered through the process.
The Director, Public Affairs, Communications and Sustainability at Coca-Cola, Nwamaka Onyemelukwe, urged Nigerians to adopt more eco-friendly practices while emphasising the urgency of the current global situation.
Onyemelukwe stated, “At Coca-Cola, we recognise there is a packaging waste problem globally and especially in Nigeria, which is why we pioneered the World Without Waste initiative to engineer innovative solutions to tackle this challenge.
“World Environment Day presents an opportunity for us to act on this mandate as seen by the number of environmental sustainability initiatives we have supported in collaboration with local implementing partners.”
Chivita Unveils Chivita Active Zest In A New Can Format
CHI Limited has unveiled Chivita Active Zest, a new and exciting sub-brand under the Chivita Active franchise.
The launch intends to disrupt the mid-pack segment of the juice category by fulfilling the growing consumer demand for a healthy on-the-go beverage to support their active lifestyle without compromising on great taste, convenience, and enhanced nourishment.
Chivita Active Zest comes in a premium 330ml Can format, and it is made from a mix of citrus fruits with all-natural ingredients, no artificial preservatives, and flavours.
Additionally, Chivita Active Zest is fortified with vitamin C for immunity support, is a good source of vitamin B1 and D3 for faster body metabolism. Chivita Active Zest also contains calcium for optimum bone health, making it a smart choice to get the right dose of essential vitamins and minerals for a healthy active life on the go.
The new Chivita Active Zest 330ml Can exude confidence and style, and appeals to the youth, providing satisfaction and refreshment away from home in line with changing lifestyle trends.
CHI Limited Marketing Director, Mrs. Toyin Nnodi, said the new Chivita Active Zest premium 330ml can is designed to provide a healthy and natural on-the-go option for trendy consumers desirous of a beverage option that compliments their non-stop active lifestyle.
“We are excited to introduce the new Chivita Active Zest in a premium 330ml Can that guarantees ease of handling and appeal, which makes it a format of choice for young consumers. In addition, with its all-natural ingredients, we are confident Chivita Active Zest will connect with trendy consumers as the preferred on-the-go beverage companion of choice for a healthy active life,” she said.
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