Lega Serie A and Crypto.com announced that they have reached an important partnership agreement on the occasion of the 2021 Coppa Italia Final, which will see Atalanta challenge Juventus on 19th May at the Mapei Stadium in Reggio Emilia.
Lega Serie A is proud to be the first football league to sign a partnership agreement with a cryptocurrency and NFT platform. The partnership, which begins with the Coppa Italia Final is expected to extend long into the future. To commemorate the first time Atalanta and Juventus meet at the Coppa Italia Final, a special NFT collection will be made available including the official trophy, match highlights, and more.
With the fastest growing crypto app and over 10 million users worldwide, Crypto.com is proud to be Lega Serie A’s first cryptocurrency partner. Together the two organizations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT.
“We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs – said Luigi De Siervo, CEO of Lega Serie A – We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners”.
“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing,” said Kris Marszalek, co-founder and CEO of Crypto.com. “It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans world-wide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”
Connor McGregor Racked up $180M in 2021, More than Messi, Cristiano Ronaldo, or LeBron James
The world’s best athletes have plenty of opportunities to bank on their popularity. Besides lucrative sports contracts, most of them earn even more significant profits from heavy endorsement deals.
According to data presented by SafeBetting, Connor McGregor, as the highest-paid athlete in the world, racked up on and off-field earnings of around $180 million this year, more than Messi, Cristiano Ronaldo or LeBron James.
McGregor Earned $158M in Endorsements, Three Times More than Cristiano Ronaldo
McGregor’s performance earnings came from his appearance at UFC 257 in January 2021, in which he was knocked out by Dustin Poirier in the second round. Despite the disappointing showing, the MMA fighter could still boost his income through various endorsements and sponsorship deals, including those with Reebok and Beats by Dre. His primary source of off-field income came through the sale of his whiskey brand Proper No. Twelve to Proximo Spirits.
The Forbes data revealed that Conor McGregor earned $158 million in endorsements this year, three times more than Cristiano Ronaldo and double of LeBron James, as the athlete with the second-largest endorsement earnings globally.
As well as winning an incredible number of trophies, Lionel Messi tops the list of the highest-paid footballers. With $130 million in this year’s earnings, Argentinian footballer ranked as the second highest-paid athlete globally. Statistics show Messi has one of the two highest salary earnings, bringing him $97 million in 2021. Endorsement deals, including a lifetime sponsorship deal with Adidas, and deals with Pepsi, Lay’s, and Budweiser, brought him another $33 million this year.
The Portuguese superstar, Cristiano Ronaldo, is the third highest-paid athlete globally. His on-field earnings hit $70 million this year, $27 million less than Messi.
However, the famous footballer, who boasts five Champions League titles to his name, had off-field earnings of $50 million thanks to a lifetime deal with Nike and endorsements with DAZN, Electronic Arts, and Tag Heuer.
Three out of Ten Highest-Paid Athletes are Soccer Players
An American football player, Dak Prescot ranked fourth on the Forbs list of the highest-paid athletes globally. The Dallas Cowboys` quarterback earned $107.5 million in 2021, $73 million less than the first-ranked Collin McGregor. However, statistics show Prescot has the highest on-field earnings, bringing him $97 million this year.
Basketball superstar, LeBron James, rounds the top five list with $96.5 million in this year’s earnings. His endorsement deals make two-thirds of that value.
The Forbes data also revealed that three out of ten highest-paid athletes globally are soccer players. Football players took two spots on this list, the same as basketball players. MMA, auto racing, and tennis all have one athlete in the top ten list.
Lagos to Host 22nd African Athletics Championship
Thirty-two years after hosting the sixth edition of the African Senior Athletics Championship, Lagos has been confirmed as the host of the 22nd edition billed to hold on June 23 to 27 at the Teslim Balogun Stadium, Surulere.
After a meeting on Monday in Cairo, Egypt between President of Confederation of African Athletics (CAA) Kalkaba Malboum, and Minister of Youth and Sports Development Sunday Dare, Lagos was affirmed to host the crème-de-la-crème of African athletics in an event that will serve as the last qualifying event for African athletes for Tokyo 2020 Olympic Games.
Auxiliary support will be provided at the National Stadium, Surulere and the Yaba College of Technology, Yaba, both in Lagos during the five-day championship.
This will be the third time Nigeria will be hosting the Championship after Lagos (1989) and Asaba (2018) hosted the sixth and the 21st editions respectively.
Nigeria has now tied with Egypt as the two African countries to host the championships thrice since the inaugural edition in 1979 in Dakar, Senegal.
Market Value Of Erling Haaland Increased By More Than 20M In €3 Months – Highest Among Footballers
The market value of football players constantly changes due to several factors especially when the transfer window is close to opening. According to data presented by Safe Betting Erling Haaland had the highest market value increase since February 2021 after an increase of €21M to an overall value of €131M as of April 2021.
Haaland’s Value Up More Than €20M – Highest Increase Among Footballers Since February 2021
A football player’s value is dependent on several factors such as; age, current form, current contract status, injuries, etc. Erling Haaland of Borussia Dortmund at just 20 years old is one of the brightest talents in Europe and his form this season has propelled him to become one of the most valuable players in football.
Haaland’s form has been on another level this season, already having scored 41 goals and 12 assists in all competitions including an impressive 27 goal haul from the German Bundesliga alone. In February 2021, Haaland was valued at €110M but in just three months this number had increased by €21M to €131M – the highest increase in market value among footballers.
Next Players On List Saw Their Value Increase By A Combined €64M
Manchester City’s Phil Foden, Atletico Madrid’s Marcos Llorente and Juventus’ Federico Chiesa are tied for next on the list with the second-highest market value increase of €17M since Feb 2021. Foden saw his value increase after breaking through Pep Guardiola’s regular starting 11 and becoming a reliable contributor for the newly crowned Premier League champions with 16 goals and 10 assists in all competitions.
Marcos Llorente was a staple in Diego Simeone’s midfield, helping lead Atletico to their first La Liga title since 2014. Despite a disappointing season for Juventus, Chiesa proved himself a reliable contributor from the wing finishing with 15 goals and 11 assists in all competitions.
Andre Silva of Eintracht Frankfurt rounds out the top 5 highest market value increase after seeing his value increase by €13M after having scored 28 goals in the Bundesliga this season.
Rex Pascual, sports editor at Safe Betting Sites, commented;
“Several elite clubs are said to be interested in the services of Erling Haaland despite his contract with Dortmund not expiring until 2024. The Norwegian is on scintillating form this season and many fans think he would be worth every penny if their club decides to splash out. After the economic constraints imposed by the pandemic last season, it will be interesting to see if clubs are willing to part with such a large amount of money.”
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