The Asian Football Confederation (AFC) has announced StarTimes as their new media partner in Sub-Saharan Africa for 2021 to broadcast the AFC’s national team and club competitions including the AFC Asian Qualifiers – Road to Qatar Final Round (until December 31, 2021) as well as the Group Stages, Knock-out Stages and Finals of the AFC Champions League 2021 and the AFC Cup 2021 on a non-exclusive basis.
Since entering the African market in 2008, StarTimes became the fastest-growing digital TV operator with services in more than 30 countries across the Continent. Today, StarTimes is one of the biggest pan-regional Pay-TV operators in sub-Saharan Africa, servicing over 13 million Pay-TV subscribers and 27 million streaming service users.
With the AFC national team and club competitions, StarTimes further expands their already impressive portfolio of rights, which includes the Bundesliga, UEFA Europa League, the FA Cup and the UEFA Euro 2020 among others.
Dato’ Windsor John, the AFC General Secretary, said: “The AFC is delighted with this new partnership which will bring the best of Asian football to the sub-Saharan African region, and we are thankful to the StarTimes for recognising the value of the AFC’s competitions.
“The agreement will not only increase the exposure of our world-class competitions and platforms beyond the Continent, but also enhance the stature of the AFC’s brand as we continue to expand our family of global partners.”
Philippe Zou, StarTimes Content Operation Center Director, said: “We are delighted to partner with the Asian Football Confederation to bring the AFC’s national team and club competitions to Africa. Football is by far the most popular sport in Africa and African fans expect to enjoy the best football events. I am sure they will be very excited to watch the AFC competitions.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA), said: “We are very pleased to welcome StarTimes as our new media partner in sub-Saharan Africa. We are looking forward to working closely with StarTimes to strengthen the presence of Asian football in the region.”
Binance Deepens Crypto Adoption in Africa, Sponsors 2021 Africa Cup of Nations
Binance the largest cryptocurrency exchange platform has further deepened its nest into the African community by becoming an official sponsor of the continent’s biggest football competition, the 2021 Africa Cup of Nations (AFCON).
Binance made this announcement on the company’s official website on Monday. This sponsorship deal makes Binance the exclusive cryptocurrency and blockchain platform for the 2021 AFCON tournament.
The company said, “this sponsorship deal will make Binance the exclusive cryptocurrency and blockchain platform for the AFCON 2021 tournaments as we take our global brand and technology to African football.”
The TotalEnergies Africa Cup of Nations tournament starts the sports calendar of the year for Africa. The 2021 AFCON tournament commenced on the 9th of January to end 6th of February 2022. The host country, Cameroon led the first match of the game and also won against their counterpart Burkina Faso at the Olembe Stadium in Yaounde, Cameroon.
Speaking on Binance sponsorship, Veron Mosengo-Omba, CAF’s General Secretary said, “I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football. CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level.”
Emmanuel Babalola, Binance Director for Africa said; “Football is the most popular sport in Africa, one that unites the entire continent and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent.”
Binance explained that its mission as a company is “to drive blockchain adoption and enable greater access to financial services for the world’s unbanked”. The company also affirmed that it has provided free crypto education classes to over 541,000 Africans since 2020.
Yi He, co-founder, and CMO of Binance said; “With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry. We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto, and understand Binance.”
Binance announced that the company “will also be the official partner of the Assist of the Day / Binance Assist of the Week / Binance Assist of the Tournament, which will be promoted across CAF’s social media channels and across all six venues in five cities in Cameroon.”
Last week, the fintech Unicorn Flutterwave announced its partnership with Afrospot TV to sponsor AFCON 2021 on Free-to-air TVs across Africa, to ensure that millions of Africans have unrestricted access to watch the tournament.
Fintech Unicorn, Flutterwave Sponsors AFCON 2021 Broadcast Across Africa
Africa fintech unicorn and leading payments company, Flutterwave has partnered with Afrosport TV on the sponsorship of the Africa Cup of Nations (AFCON) 2021 broadcast, this is to ensure that millions of Africans have unrestricted access to watch AFCON 2021 on free-to-air TVs in Africa.
AfroSport TV is sub-Sahara Africa’s first 24-hour free continent-wide sports channel with the exclusive right to broadcast the 2021 African Cup of Nation on Free TV and on Digital Terrestrial Television in Nigeria and across Africa.
Confirming the sponsorship deal, the Co-Founder of Flutterwave, Olugbenga Agboola through the company’s blog said, “uniting Africa via sports is just as important as the work we do in uniting Africa via payments and commerce. This is why we are partnering with Africa’s first continental Free To Air (FTA) sports channel, Afrosport TV, to ensure that millions of fans are able to enjoy AFCON 2021 in their homes for free.
“We like to think of ourselves as an Africa-first global company, so it’s important that we invest in African technology, entertainment, and now sports. With our coverage of Africa on Flutterwave for Business, Send, and Barter, it’s fair to say that for AFCON 2021, we’re ‘Africa’s National Team’.”
AFCON 2021 kicks off on Sunday, 9th of January 2022, it has been tagged as the biggest continental football extravaganza and with sponsorship from Flutterwaves and other partners. It’s been reported that all AFCON 52 matches will be transmitted on a tripod of Free-to-air TV networks like the NTA Network Service; selected Broadcasting Organization of Nigeria’s (BON) TV Stations and Afrosport TV Channel 730 on the National Broadcasting Commission’s (NBC) digital platform – Free TV.
Talking about the sponsorship, Mr. Olugbenga Agboola said, “The idea of making quality sports content available and accessible to every Nigerian and the rest of the continent for free resonates with the idea of making life easy, which is the one thing Flutterwave was established for.
“What we are all about at Flutterwave is making life easy and that is why we have provided the easiest and most reliable payments solutions for businesses anywhere in the world. If getting free access to sports, which represents our passion as Africans and fosters our unity is what makes life easy, we will surely be standing tall”.
The Co-Founder of Afrosport TV, Mr. Andy Howes said “Flutterwave is seeking to be an enabler at the heart of African commerce and community life, and their support as a Broadcast Sponsor is further evidence of the genuineness of their commitment. Sponsorship is the life-blood of FTA TV, and it is only by the support of companies such as Flutterwave that millions of fans are able to participate in the enjoyment of an event like the African Nations Cup through their TV sets”.
2022 Access Bank Lagos City Marathon Registration To Start Nov 1
Organisers of the 2022 Access Bank Lagos City Marathon have set the official registration date to the 1st of November, 2021.
The Head of Communication and Media for the Access Bank Lagos City Marathon, Mr. Olukayode Thomas, affirmed that the registration process and date for the 2022 race have been confirmed.
“Any interested participants in the Feb. 12, 2022 race will have the chance to register online or by picking hard copy forms at the Marathon Office inside the Teslim Balogun Stadium.
“The forms for the 2022 race will also be made available in selected Access Bank branches.
“Unlike the last edition which was restricted to only elite runners, the 2022 race will be open to all, including fun runners in the 10-km category,” he said.
Mr. Thomas explained that across the world, road races had since returned to full capacity after the initial reduction in the number of participants and outright cancellations occasioned by the coronavirus pandemic.
“We are back to full capacity just like the other top races across the world.
“With the return of the 10-km fun run, we should be having between 80,000 and 100,000 participants at the seventh edition of our yearly race.
“Already seen as the biggest one-day event on the continent, the Access Bank Lagos City Marathon is set to become the first marathon in Nigeria to organize the 7th edition.
“Access Bank Lagos City Marathon is also the first race to win a World Athletics Bronze Label in Africa after two editions and the first in the world to win the prestigious Silver Label after four editions,” he said.
Thomas stated that the race ranks among the top 10 in the world and in terms of the number of participants, the Lagos race is proudly among the top five in the world.
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