Brands

Rite Foods Affirms Commitment To High Standards

Published

3 years ago

April 15, 2021

Rite Foods Limited has affirmed that it produces under high ethical standards and hygienic conditions in line with global standards.

Its Managing Director, Mr Seleem Adegunwa, said the company compares favourably with other food companies such Leventis Foods Limited, UAC Foods and UTC.

He said the company is also gaining market share in the soft drinks and energy drinks’ segment of the beverage industry.

Adegunwa spoke during the Brand Academy organised for reporters in Ogun State by the company.

He said the company has a rich heritage of quality, having started production in 2012.

He said Rites Food is an institution that believes in hard work and dedication, adding that the company still has the potential for growth as it though the company has 20 percent of its plans earmarked for the future.

Assistant Brand Manager, Rite Foods Limited, Boluwatife Adedugbe said the company, established in 2007, is a world-class, Nigerian foods and beverages manufacturing company, and subsidiary of Essy-Ay Holdings Limited

She said the factory, which began operation in 2012, is another community, with world-class equipment responsible for the production of sausage and beverage drinks.

The reporters were taken on a factory tour by the Production Manager, Mr. Michael Ibikunle, which started at the state-of-the-art bakery that produces 27,000 sausages per hour and also the beverage factory which produces 37,800 bottles per hour. The tour rounded off at the energy section, which consisted of gas generators, and one mega watt solar.

“At Rite Foods Limited, we intensify the trail with our Bigi soft drinks, the family’s favourities in the soft drink segment, and we have added other exciting variants now comprising the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon and Lime, Bigi Tropical, Bigi Chapman and Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi Ginger Ale,” Adedugbe said.

According to her, the Bigi premium table water is produced with global best practices in purification for hydration, freshness, and healthy living.

She said the company has highly nutritious brands that included the Rite Sausage and Bigi soft drink variants, introduced into the market in 2008 and the Fearless Energy Drinks in 2017.

“Since then, the brands have set the pace for others to follow, as the most preferred products by families nationwide, as well as addressing the market need of young pupils in schools,” Adedugbe said.

She said it was the company policy to comply with regulatory bodies such as the National Agency for Food, Drug Administration and Control (NAFDAC), Standards Organisation of Nigeria (SON) and other national and international standards.

“So, anything you see us producing is because somebody has made an order for it, if they don’t make order, we don’t produce because no customer will buy a product that’s not fresh, everybody wants to buy a product that’s fresh, some of the products are traveling far places like Onitsha and Port Harcourt, among others.

“It’s important that customers are getting it fresh and also the customer needs to get it the same day because if it’s getting late people may not want to buy it, they are losing before it get to the distributor, before it gets to the retailer in just within ten days, it has to be fresh so that the person buying it would buy it fresh as the first day it was produced.

“That’s to imply that we produce only when a customer makes an order, it has to be fresh, because some are going to majorly South-East, South-West, and South-South because we can’t go to the North for now because of the distance, it takes days to get to the northern parts of the country,” Adedugbe said.

On transportation, she said the company has three models of transportation but blended the three models into one loading bay. She said the palletized was for those who actually want it, for the Eastern part of the country they dwell more on the containerized body, while the Northern part prefer using their vehicles, so irrespective of tribe, race and region, the company is ready to give what customers want.

Up Next

Coca-Cola Launches “Cash 4 Trash” Initiative In Lagos To Promote Environmental Sustainability

Don't Miss

Plant Power: Nestlé Launches Dairy Free Milo in Asia

Temitayo Olukoya

Comments

Brands

Chivita Crowned “Outstanding Juice Brand of the Decade” at MarketingEdge Excellence Awards

Published

8 months ago

September 23, 2023

Investors King

Chivita, Nigeria’s beloved fruit juice brand, emerged victorious as it clinched the highly sought-after title of “Outstanding Juice Brand of the Decade” at the esteemed MarketingEdge Brand and Advertising Excellence Awards.

The prestigious award ceremony, held recently, celebrated Chivita’s remarkable journey to becoming a beacon of excellence in the Nigerian fruit juice market over the past ten years.

The recognition underscores Chivita’s unwavering commitment to superior quality, innovation, strategic engagement, and unswerving dedication to consumer satisfaction.

The organizers of the MarketingEdge Brand and Advertising Excellence Award heaped praise on Chivita for its unparalleled contribution to the juice industry. In their words, this award is a testament to Chivita’s transformation into the gold standard for premium quality fruit juices in Nigeria.

“We also know that Chivita has been at the forefront of enlightening the public and promoting the benefit of daily fruit juice consumption for everyday wellness for over forty years, ensuring that everyone has a Chivita. This has not gone unnoticed,” they noted.

Mrs. Toyin Nnodi, the Marketing Director of CHI Limited, the parent company of Chivita, expressed her gratitude to the award organizers and the brand’s loyal consumers. She highlighted the relentless pursuit of innovation and the commitment to producing high-quality products as the driving force behind Chivita’s success.

“At CHI Limited, we have dedicated years of innovation and commitment to high-quality products with the ultimate goal of consumer preference and satisfaction. The ‘Outstanding Fruit Juice Brand of the Decade’ award to Chivita is proof that our efforts are appreciated by consumers,” she stated.

Chivita’s product lineup includes a wide range of fruit juices, juice nectars, and fruit-flavored drinks, such as Chivita 100%, Chi Exotic, Chivita Active, Chivita Ice Tea, Chivita Happy Hour, and Chivita Smart Malt. These offerings come in a variety of variants and different pack sizes and packaging formats, catering to the diverse desires of consumers for healthy and great-tasting juices.

As Chivita basks in the glory of this remarkable achievement, it continues to stand as a testament to the power of unwavering dedication to quality, innovation, and consumer satisfaction. The brand’s journey to becoming Nigeria’s outstanding juice brand of the decade is indeed a story of resilience, excellence, and an unyielding commitment to providing refreshing moments to every Nigerian, one Chivita at a time.

Brands

Dangote Group Reigns Supreme as Nigeria’s Most Valuable Brand

Published

9 months ago

August 25, 2023

Temitayo Olukoya

The Dangote Group has proudly asserted its position as Nigeria’s most valuable brand, achieving a remarkable aggregate score of 86.2 percent on the Brand Strength Measurement (BSM) Index, a meticulous evaluation conducted by Top 50 Brands Nigeria as part of its comprehensive 2023 Top Brand Perception Assessment.

During a much-anticipated media briefing held in Lagos on Wednesday to unveil the 2023 Top 50 Brands Nigeria list, the organization lauded Dangote for its unwavering commitment to excellence, which has solidified its stature as a premier brand within the nation.

The conglomerate revealed that MTN, a formidable contender in the market, secured a closely contested second place, boasting an impressive 85 BSM index score.

This year’s rankings saw Airtel Nigeria and Globacom securing the third and fourth positions, both earning significant BSM index scores of 77.9 and 77, respectively.

BUA Group made its inaugural appearance in the Top 10, capturing the attention of industry observers with a noteworthy BSM Index score of 70.8.

The illustrious list of the Top 10 brands further includes Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank, each of which has maintained its exceptional reputation and resonance within the Nigerian market.

Commenting on the outcomes of this year’s assessment, Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, said, “A brand is akin to a person, embodying all the traits that define its personality to the audience. When you hear a person’s name, you’re likely not merely recalling their appearance or attire, but rather who they genuinely are and the significance they hold for you.”

Oluboyede continued, “One may profess to be the best in the world and may even invest in extensive advertising to attract attention. However, the true perception of that individual is ultimately shaped by one’s personal experience. Likewise, the perception of a brand can evolve from favor to disfavor, or vice versa. This dynamic holds true for both individuals and brands alike.”

Brands

SnackFix From Bühler Adds Value to Local Grains in Nigeria and Boosts Food Security

Published

11 months ago

June 7, 2023

Investors King

The SnackFix small-scale cereal bar production system from Swiss technology group Bühler is the ideal solution for small and medium enterprises (SMEs) to add value to locally produced grains in Nigeria and assist the country to address food security, says Manuel Murrenhoff, Managing Director, Bühler Nigeria.

On-the-go snacking consumption in Nigeria is rising steadily, presenting opportunities for SMEs to enter the market. “In terms of bars, fruit, and sweet snacks alone, this market segment is expected to exceed half a million tonnes by 2025,” says Murrenhoff. The main driver is the burgeoning population, estimated at 223.8 million in 2023, a 2.41% increase over 2022, and expected to grow to 377 million by 2050.

“The economically active part of the Nigerian population is quite sizeable and very mobile, which is boosting on-the-go snacking consumption,” says Murrenhoff. In addition, with half of the population living below the poverty line, there is more than ever the need to drive consumption of the full range of locally grown grains to keep final product prices in check.

“With the price of wheat projected to rise to record heights, Nigeria cannot possibly feed the growing population by importing wheat and other products. On the one hand, there is a shortage of forex and on the other hand, prices are escalating globally. That is where innovation, using local grains, plays an important role in food security, especially as these can be successfully incorporated into ready-to-eat foods,” says Murrenhoff.

Iyore Amadasun, Sales and Channel Business Manager at Bühler Nigeria, says that Bühler’s Snackfix, designed for food producers seeking a share from the on-the-go snack segment, promotes the processing of locally sourced grains for snacks while maintaining the highest food safety standards.

SnackFix is a multi-grain solution that allows SMEs to innovate across the spectrum of locally produced grains in Nigeria. The technology presents an entry-level, plug-and-play solution that is compact, cost-effective, and easy to commission and operate.

SnackFix includes a continuous mixer, a cooling tunnel, and a cutting system, all in one – everything needed for quality production. The combination allows SMEs to manufacture a huge variety of cereal bars at a volume of up to 130 kg per hour.

Customers benefit from Bühler’s experience in product development using a wide range of locally produced grains including, for example, sesame seeds, cashews, and peanuts. “We can help newcomers in the market achieve the best recipe to satisfy functional and indulgence consumer requirements in this segment and then supply them with a customised solution,” says Amadasun. In addition, Bühler has an innovation centre and laboratory in Switzerland to assist with different formulations and product development.

“The ready-to-eat market is of strategic importance to Nigeria, as it can adapt local grains for snacking consumption, promote healthy eating habits, and at the same time assist with Food Security,” says Amadasun.

With offices in Lagos and Kano, Bühler Nigeria is a leader in grain and food processing and offers solutions for grain drying and storage, flour milling, rice milling, cacao and chocolate processing, wafer and biscuit, pasta and noodles, feed, and aqua feed milling. Bühler Nigeria also provides support in the form of solutions for ink and coating applications and flexible packaging systems.