Consumers of premium lager, Trophy were treated to a unique experience when the beer makers unveiled Nigeria’s tallest bottle in Lagos.
The epoch-making event which held at the Ikeja City Mall in Lagos had in attendance Trophy brand ambassadors: Falz and Femi Adebayo, celebrities, government officials, consumers, and other stakeholders.
Speaking at the occasion, Marketing Director, International Breweries Plc, Tolulope Adedeji revealed that the decision to erect Nigeria’s tallest beer bottle which stands at 46 feet was borne out of the desire to commemorate Trophy’s feat as the number one beer brand in Nigeria.
“We are the leading beer brand in Nigeria today, especially in the South West where we have received a lot of love from our consumers, and that’s why we resolved to honour them with this one-of-a-kind experience,” she said.
Poets, dancers, drummers and praise singers were on-hand to thrill consumers who purchased at least six cans of beer—an experience the Marketing Manager, Trophy, Bamise Oyegbami described as Waa Gbayi.
“The Numero Uno project we are experiencing today is the unveiling of the Trophy fibreglass structure which appears to be the tallest ever considering the absence of a record of its type according to the Guinness World Records. It is a follow up to the waa gbayi experience where we took the honour to the homes of our consumers by giving them a personalised experience of what it is to be an “Honourable” through activities such as praise-singing and socialising with free drinks,” Oyegbami said.
A loyal Trophy consumer, Femi Oyeleke who witnessed the event applauded Trophy lagers ingenuity with the creation and unveiling of Nigeria’s tallest beer bottle. The 38-year-old described Trophy’s commitment to doing something out of the ordinary as “refreshingly different”
Next up on the Numero Uno train is the ancient city of Ibadan where the 14 metres (45.9FT) and 3.8 metres (12.5 FT) in diameter bottle will also be unveiled.
Plant Power: Nestlé Launches Dairy Free Milo in Asia
As consumers in Asia are including more dairy alternatives in their diet, Nestlé is launching plant-based versions of some of its most-loved brands in the region.
That now includes a new plant-based version of Milo, the world’s leading chocolate malt beverage that is enjoyed in many Asian countries.
It will be launched in Asia, starting first in Malaysia, a country with generations of Milo fans going back 70 years to its launch there in 1950. Nestlé Malaysia will also be introducing a range of plant-based Nescafé lattes. Both will appear on shelves this April.
Chocolate malt plant-based deliciousness
People are deeply passionate about their Milo, so the development teams worked hard to deliver the ionic Milo taste while using only plant-based ingredients.
This new version replaces the milk in the original recipe with almond and soy, but the other two core ingredients – malt and cocoa – remain the same.
Each bottle offers 6.5 grams of protein and is also low in sugar, with a combination of vitamins and minerals to support effective energy release.
It follows the launch of a plant-based Milo powder in Australia in 2020, a launch that created huge excitement in the country where Milo was first introduced in 1934.
Mayank Trivedi, Head of the Dairy Strategic Business Unit at Nestlé, said: “Milo is an iconic brand in Malaysia and across Asia, and much-loved across generations. We want to provide consumers with on-trend alternatives in formats they want. That’s why we’re delighted to launch Milo Dairy Free to support people’s lifestyle choices.”
A whole ‘latte’ flavor
Nestlé is a pioneer in innovate plant-based coffee mixes, and Nestlé Malaysia is now introducing a plant-based version of another iconic brand – Nescafé oat and almond lattes.
Plant-based coffee mixes are a popular and growing category. Nestlé has already launched them cross a number of countries in Europe, Latin America and Oceania, and most recently launched a range of plant-based Nescafé and Starbucks lattes in Japan.
The Nescafé Dairy Free Almond Latte combines almond and pea, while oat and soy are the main ingredients for the Nescafé Dairy Free Oat Latte. Both are blended perfectly with smooth Nescafé coffee and can be enjoyed hot or cold.
Using its expertise in dairy products and plant-based proteins, Nestlé is focused on developing a wide variety of dairy alternatives that complement the everyday diet of people. This includes products made from pea, rice, oat, soy, coconut and almonds.
“We’re expanding our offerings across Asia by developing a variety of great-tasting, nutritious and sustainable plant-based products.” says Guglielmo Bonora, Head of Nestlé’s R&D Center in Singapore. “We want to make it easier for people to embrace plant-based alternatives in their diet, while also reducing our carbon footprint across the supply chain.”
Nestlé’s R&D center in Singapore serves as the regional innovation hub for the development of plant-based dairy alternatives in Asia. The center collaborates closely with Nestlé’s global R&D network of around 300 scientists, engineers, and product developers who are active in the research and development of plant-based products.
A rising trend
According to a recent survey by GlobalData, over 40% of consumers in the Asia region are shifting to more plant-based diets, with 11% opting for vegetarian and vegan food, and a third moving to a ‘flexitarian’ diet that is lighter on meat and dairy products.
The need for plant-based dairy alternatives that taste great and offer strong nutritionals is rising, as more families are following this trend. In particular, many consumers cite environmental reasons, as plant-based proteins are produced with significantly lower emissions, land- and water usage.
MoneyGram Advances Payments As A Service Offering With Sigue Partnership
MoneyGram International, Inc., a global leader in the evolution of digital P2P payments, today announced a partnership with Sigue Corporation, a leading U.S. based transnational P2P and B2B payment company.
The partnership enables Sigue’s U.S. customer base to access MoneyGram’s domestic and international receive network, adding scale to Sigue’s existing global footprint.
“Over the last few years, we’ve built a modern, mobile, and API-driven organization that enables companies to seamlessly plug into our global network to provide expanded services for their customers, and we’re thrilled to announce our latest partner integration with Sigue,” said Alex Holmes,MoneyGram Chairman and CEO.
“Opening our global platform to companies like Sigue enables us to increase payment volumes through our network and process additive transactions. MoneyGram has built an extremely valuable, tech-enabled, and scalable global payments infrastructure that can absorb significant volume at very low marginal cost. As other companies plug into our platform, we have the opportunity to create meaningful processing revenue in the years ahead, and I’m excited about the momentum in the market leading to a strong partnership pipeline.” He added.
The MoneyGram and Sigue partnership is the most recent successful integration in the new MoneyGram as a Service business line. Partnerships such as this expand processing volume by enabling other financial institutions to access the Company’s global payout capabilities through its powerful API-driven infrastructure and best-in-class technology.
“We are very enthusiastic about our partnership with MoneyGram, as it allows us to scale further, quicker and keep our resources free to focus on creating the best money remittance experience in the business. It strengthens our market presence as the world’s leading privately owned remittance business and confirms our credentials as a leading technology innovator for the global money services industry,” said Guillermo de la Viña, Sigue CEO and Founder.
“This reaffirms our commitment to serving millions of families through our secure, reliable, and innovative services, with the dignity and respect our customers demand and deserve. The partnership further enables Sigue to better serve our customers by expanding our commitment to provide the value-added services that our customers and agent base expect, which is the cornerstone of our success.” He added
Samsung, Vision Care Begin Fresh CSR Activities, Earmark 12,000 Masks for Nigeria
Samsung Heavy Industries Nigeria Limited (SHIN) and Vision Care, an international relief organization dedicated to the prevention of blindness, have launched fresh Corporate Social Responsibility (CSR) initiative to help Nigeria mitigate the impact of COVID-19 pandemic.
Vision Care is a member of the International Agency for the Prevention of Blindness (IAPB), and participant of ‘VISION 2020’, a global initiative of the IAPB and the World Health Organisation (WHO).
Vision Care has since conducted more than 25 Vision Eye Camps yearly and has grown into an international non-profit organisation serving 38 countries throughout Asia, Africa and Central-South America.
Since 2015, SHIN has worked with Vision Care in the yearly Eye Camp as part of its Corporate Social Responsibility (CSR) to provide free cataract surgeries to Nigerians who cannot afford the payment. SHIN has been sponsoring the eye surgeries of Nigerians on a yearly basis.
In 2019, SHIN sponsored the eye surgeries of at least 115 Nigerian patients and 224 outward patients as part of its CSR in Nigeria.
Since it started the programme, SHIN has sponsored the eye surgeries of 572 Nigerian patients, 1,593 outward patients and has also donated glasses to 99 patients.
Due to outbreak of the COVID-19 Pandemic, the yearly Eye Camp for 2021 had been called off to adhere to Federal Government’s measures in response to the virus.
Consequently, SHIN and Vision Care came up with a fresh CSR initiative this year to donate 496 bags of rice (25kg) and 12,000 reusable face masks to three states in the country to fulfill their commitment of contributing to the society.
The items will be delivered later this month.
The three states that will benefit from the donation are Lagos, Kano and Bayelsa states.
Out of the 496 bags of rice, and 12,000 facemasks, Lagos will receive 96 bags of rice and 200 masks.
SHIN also stated that Kano State will receive 200 bags of rice and 5,000 masks, while Bayelsa State will get 200 bags and 5,000 masks.
“This is an additional CSR activity from SHI in addition to SHIN’s donation of 5,000 COVID-19 test kits from Korea. The washable masks that the head office has purchased from Korea are certified to retain its effectiveness against COVID-19 transmission for up to 50 washes,” SHIN said in a statement.
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