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Beyond Watching TV, Pay-TV is Bringing More Benefits to Subscribers

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There will be fewer parties this Easter as big gatherings are restricted due to the pandemic, but families have a sigh of relief as Easter hampers are coming their way to make up for foregone festivities, courtesy of StarTimes.

Easter celebration, the most important festivity in Christendom will witness several days of religious activities this week to commemorate the death and resurrection of Jesus Christ. Impacted by the pandemic, religious gatherings won’t experience capacity hall as part of protocols to mitigate the spread of COVID-19, but believers can participate live at home on digital-TV. Catholic’s EWTN, Redeemers’ Dove TV, Synagogue’s Emmanuel TV, among others will stream their services live on StarTimes.

This is in addition to exciting content lined-up for family entertainment during Easter Holiday from Jenifa’s Diary to new and exclusive Nollywood movies.

StarTimes introduced an Easter promo to allow its subscribers enjoy the Easter holiday with access to an array of channels on a higher bouquet than they normally watch, at a very little cost.

On the exciting content line-up, Content Marketing Head, Ali Auta noted: “as Easter approaches, families like to spend quality time watching TV series and movies together at home. Thus, our Easter decoder price slash and upgrade promo give families more reasons to sit at home and enjoy quality entertainment together for less than the bouquet price.”

Ali stated: “Nova bouquet is N900 monthly. So customers who pay N1800 for a two-month subscription will get an instant upgrade to view Basic/Smart bouquet for two months. Basic bouquet is N1700 monthly and Smart is N2200. So a customer who pays N3400 for two months for basic or N4400 for smart bouquet will be migrated to enjoy all the content on Classic and Super bouquets respectively for two months. Subscribers who key into the promo will save a minimum of N1, 600. The promo ends April 30.”

Aside from the juicy discount, StarTimes subscribers have something to smile about as the affordable pay-TV is paying surprise visits to reward subscribers with Easter hampers right at their door steps.

The feedback is always unexpected, with a priceless reaction from customers who may never have expected the gestures.

 “I am stunned receiving this hamper; the same way I was stunned when I discovered that StarTimes has greatly improved its content offering,” Mr. Olumide Balogun said.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Africanews, Part of the Euronews Group, Celebrates its Fifth Anniversary

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Africanews, part of the Euronews group, will celebrate its fifth anniversary on 20th April 2021. To mark the event, the pan-African news channel will offer special coverage from 19th April to 9th May and will launch a new brand campaign.

The special coverage will look back at what has happened in Africa in the last five years, how the continent is rising today to the challenge of the COVID-19 pandemic, as well as what perspectives, hopes and aspirations people in Africa have for the next five years.

High-profile interviews of voices shaping the African continent in various sectors such as the economy, culture, health, sport, diplomacy, or tech will air daily. These will include Haweya Mohamed, the Franco Somali co-founder of tech company Afrobytes, Samuel Eto’o, Cameroonian international football player, Carlos Lopes, High Representative of the Commission of the African Union, Femi Kuti, Nigerian Musician, son of Fela Kuti, creator of Afrobeat, Phumla Williams, Director-General of the South African Government Communication and Information Systems department in charge of the Covid-19 strategy, Angélique Kidjo, the Grammy award winner singer from Benin, and Didier Drogba, international football player from the Ivory Coast.

Special editions of ‘Morning Call’, presented by Laetitia Lago and ‘Night Shift’, presented by award-winning Nigerian journalist Jerry Fisayo Bambi, will air on 20th April to look back on five years of Africanews. That week, the channel will also air special “fifth anniversary” editions of its flagship shows ‘Business Africa’ and ‘Inspire Africa’, which bring a unique perspective to developments of the continent across economic, cultural and business and entrepreneurial initiatives.

Michael Peters, Euronews and Africanews CEO, said: “We are proud of all that Africanews has achieved in the last five years, it has grown its audience reach and has become a recognisable brand with a unique positioning as an independent unbiased multilingual media made for Africa. Today, Africanews is distributed in over 35 million homes and over 40 countries in Africa, but also in the UK and the USA. Almost half of Africans are aware of Africanews[1]. Audiences are steadily increasing both on TV and digital platforms: Africanews’ social media channels boast 1 million followers/ subscribers and page views on its website & app have increased by over 100% in the last six months alone. We look forward to growing further Africanews’ offer and reach in the next five years.”

Alongside the editorial coverage, Africanews will launch a brand campaign under the tagline “Proud to make your voice heard”, aiming to reinforce Africanews’ mission to cover and amplify the diversity of African voices, to connect Africans with the continent and the rest of the world. The campaign will run across various supports: digital, print, OOH. Content will also appear on partner platforms as well as on Africanews’ owned and operated platforms.

Jerry Fisayo Bambi, Africanews presenter, said: “Today, more than ever, Africanews strives to make African voices heard, through our news bulletins and shows like ‘Inspire Africa’ which I host. Our diversity, and commitment to telling African stories through fact-based impartial journalism, and our increasing reach across the continent sets us apart. I can’t wait to see what we will achieve in the next five years.”

Africanews is the only independent international multilingual news channel made for Africa. Launched in 2016, Africanews reports breaking news from the ground and delivers unbiased reporting. Africanews is available 24/7, both on TV and on digital platforms, in French and in English. With a team of 50 correspondents representing the diversity of Africa, Africanews showcases all the voices shaping the future of the continent.

Both Euronews and Africanews are widely distributed in Africa and beyond. With a combined reach of more than 50% of upscale Africans across the continent, the Euronews group’s commercial team works with brands across the African continent, developing advertising, sponsorship, branded content and specialist events to engage with this affluent and influential audience.

Marianne Michelet, Commercial Director for Africa at the Euronews group, said: “Our direct sales teams and our partners at DSTV in South Africa, work with brands and governments from across the continent, including the likes of Brand South Africa, MTN, Vodacom, African Development Bank and OCP as well as international brands from around the world who are seeking to target this highly attractive and growing audience, recent partners include Orange, Novartis, DP World and many more.”

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Sport Business

FA Cup Semi-Finals, Copa del Rey Final Live on StarTimes

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Real Madrid's Portuguese forward Cristia

Top-flight European football awaits sports fans this weekend on StarTimes.  

Barcelona will seek their first glory this season as they battle Athletic Club in the Copa del Rey final on Saturday at 8:30 pm

The FA Cup semi-final clash between Tuchel’s Chelsea and Guardiola’s Manchester City will take place Saturday in Wembley at 5:30 pm. Leicester City will face Southampton on Sunday at 6:30 pm.

All matches will be aired live and in HD on StarTimes World Football Channel, currently sitting on its Basic for N1700 monthly and Smart Bouquet for N2200 monthly.

Tuchel has been a perennial trophy-winner with PSG and last season won the double with the club from the French capital.

Like Tuchel, his Manchester City counterpart, Pep Guardiola has made winning trophies his business. He seems on track to win his third league title with the club this season and would love to emulate the 2018/19 season, when they won the double.

Guardiola has an embarrassment of riches when it comes to team-selection, with Ilkay Gündogan and Portuguese centre back Ruben Dias arguably being the stand-out players for the side in the last few weeks.

Despite being a midfielder, Gündogan is the club’s top scorer this season so far and Chelsea will be hard-pressed to keep the German international at bay.

Sunday’s semi-final sees Leicester City take on Southampton and like the Chelsea v Manchester City game, the match will be played at Wembley.

The biggest problem Leicester face is that they are very dependent on the goals of Jamie Vardy and Kelechi Iheanacho, and if the two fail to score, Leicester struggle to win.

For Southampton, appearing in the semi-final is presumably, already a huge success, especially as they had to beat Arsenal to get there.

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Education

FEC Approves N532m For UI Library Extension

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The Federal Executive Council (FEC) has approved N532 million for the construction and furnishing of the University of Ibadan library extension.

Alhaji Lai Mohammed, Minister of Information and Culture, briefed State House correspondents after the virtual FEC meeting presided over by Vice President Yemi Osinbajo on Wednesday at the Presidential Villa, Abuja.

“The Minister of Education also presented a memo for the award of contract for the construction and furnishing of the extension of the University of Ibadan library.

“The memo, which was approved, is at the cost of N532 million with a completion period of 48 weeks,’’ the minister said.

Mohammed hinted that the memo was well received because of the need to extend the library facility in the university.

He said that for many years, the library had needed real extension, given the surge in the students’ population.

According to him, the extension project will comprise two suspended floors, two online reading areas and three cubicles,

It will also include one physically challenged reading area, four seminar rooms and one reprographic unit.

Other facilities are six staff offices, one control room, a general room, stores, four e-libraries, a coffee room, a technical service room, a media unit room, one galaxy/exhibition room and a journal publication unit, in addition to two reading areas.

“The contract was awarded to the UYK Nigeria limited and it is to be delivered in 48 weeks,’’ Mohammed said.

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