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Facebook, Google Earn 80% of Annual Digital Ads Spend – Report

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Facebook, Google Earn 80% of the £14bn Spent on Digital Ads in 2019

A recent report from the United Kingdom’s competition watchdog has shown that Facebook and Google earned 80 percent of all the money spent by advertisers on digital platforms in 2019.

In the 440-page report, the Competition and Markets Authority (CMA), UK said Google and Facebook market positions are having a “profound impact” on newspapers that now receive almost 40 percent of all visits to their sites through the two platforms.

“This dependency potentially squeezes their share of digital advertising revenues, undermining their ability to produce valuable content,” the watchdog said.

This is coming two weeks after Investors King called on the Federal Government of Nigeria to protect Small and Medium businesses against Facebook and Google activities or watch the nation’s SMEs die. Investors King had posited that “Nigerian startups can not compete with Facebook and the recent tax announced by the Federal Government through the ministry of finance would not be enough to stop these giant tech companies from taking advantage of Nigeria’s young growing market.

According to the CMA report, out of the £14 billion spent on digital advertising in the United Kingdom in 2019, Google with more than 90 percent share of market search earned £7.3 billon while Facebook with more than 50 percent of display market earned £5.5 billion. Representing 80 percent of the total digital ads spent in 2019.

While the report admits that the two platforms help small businesses reach customers and are valued by users, it also said they have “developed such unassailable market positions that rivals can no longer compete on equal terms”.

Andrea Coscelli, Chief Executive at CMA, said: “What we have found is concerning – if the market power of these firms goes unchecked, people and businesses will lose out.

“People will carry on handing over more of their personal data than necessary, a lack of competition could mean higher prices for goods and services bought online and we could all miss out on the benefits of the next innovative digital platform.

“Our clear recommendation to government is that a new pro-competitive regulatory regime be established to address the concerns we have identified and regulate a sector which is central to all our lives.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Telecommunications

NCC Announces Airtel as the Sole Bidder for the Second 5G Spectrum Auction

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Airtel Financial Results - Investors King

The Nigerian Communication Commission (NCC) has announced Airtel Network Limited as the sole bidder for the 5G spectrum scheduled for auction on December 19, 2022.

Airtel has since deposited $27.36 million ahead of the auction.

Investors King could recall that MTN and Mafab Communication won the first 5G spectrum auction which also had Airtel as a competitor. 

According to the NCC, only two telecom companies, Airtel Africa and Standard Network & Connections Limited expressed interest in the auction as of the stipulated deadline which was Monday, December 5, 2022. 

Therefore, the NCC noted that there would be no auction as Airtel would be assigned one of the available lots of 100 MHz TDD Spectrum in the 3.5 GHz band.

Investors King understands that the $27.36 million deposit is 10 percent of the reserve price for the spectrum fixed at $273.6 million. The same price was paid by MTN and Mafab Communications before the 5G spectrum was allocated to them individually. 

MTN on its part has since launched its 5G network in some cities which include Abuja, Lagos and Ibadan. The 5G network promised to enhance connectivity and stimulate broadband penetration in Nigeria. 

NCC further stated that an extension sought by Standard Network can not be granted owing to the auction timetable which had earlier been published. 

The statement by NCC partly read “Only Airtel paid the Intention to Bid Deposit as stipulated in the Information Memorandum (IM) whereas, Standard Network sent an email appeal for the deadline to be extended by 12 working days which was not acceptable in view of the auction timetable”. 

“Having met all the provisions in the IM, Airtel has, therefore, emerged as the sole bidder. Consequently, there shall be no further bidding and the Commission will proceed to the assignment stage in line with the published Information Memorandum guiding the licensing process,” the statement added. 

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M-Pesa Rallonge, Financial Inclusion Takes Another Step

M-Pesa Rallonge service, M-Pesa is simultaneously facilitating the process of financial inclusion for all while also improving lives for the better

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Vodacom

VodaCash, in partnership with Access Bank, launched its new service M-Pesa Rallonge this Tuesday, December 6th, 2022.  

A joint press conference was hosted at Silikin Villag before officially launching the product. Pamela Ilunga, Deputy Managing Director of Vodacom Congo, and Hashim Mukudi, Managing Director of VodaCash, were present along with Access Bank Commercial Director, Adrien Chensham Mbele.

With the M-Pesa Rallonge service, M-Pesa is simultaneously facilitating the process of financial inclusion for all while also improving lives for the better. Currently, over 20% of the daily transactions are canceled due to insufficient balance. For customers, this can be frustrating, especially in emergency situations.  

In her opening speech, Pamela Ilunga, Deputy Managing Director of Vodacom Congo, stated, “M-Pesa has been on a journey since its introduction in 2012. Undeniably, M-Pesa has been a solution to financial inclusion for the population of the DRC as well as complementing our different customers’ lifestyles. This has made us the mobile financial institution of choice.”

This partnership with Access Bank allows VodaCash to advance on its mission to provide accessible financial services to remote areas and ensure all Congolese have access to basic necessities. Initially, the focus was providing fundamental services such as domestic money transfers and the purchase of airtime. Over time, M-Pesa has expanded to include services such as forex, paying TV, and bills. 

Hashim Mukudi, Managing Director of VodaCash, also announced that “several more collaborations with M-Pesa are coming up, each tailored towards advocating inclusivity and improving customers’ lifestyles, aligning with the 2030 SDGs ‘No poverty’ and ‘reducing equality’. “

Pamela Ilunga added, “At Vodacom, we believe that ‘Together We Can’. We can make an impact on the economy. We can participate in and promote the digital revolution that is currently taking place in the DRC. M-Pesa Rallonge is only the first of several more services we are developing to improve lives and facilitate access to financial services using eco-responsible processes.”

The Deputy Managing Director of Vodacom Congo closed her speech by commending their partner, Access Bank, for sharing the same vision of “responding to the real needs of the Congolese population to financial inclusion and providing a platform that will allow its customers to use this new product.”

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Telecommunications

Airtel Africa Receives $194 Million Loan Facility From IFC

Airtel Africa partners with IFC, a member of the World Bank Group to connect even more Africa

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Airtel Financial Results - Investors King

Africa’s leading telecommunications and mobile money services, Airtel Africa has signed a new $194 million credit facility with the International Finance Corporation (IFC), a subsidiary of the World Bank.

According to the telecommunications giant, the new financing facility is in accordance with the company’s strategy to improve debt within its operating firms and support operations in key African markets.

The eight years tenor credit facility will help Airtel Africa support operations and investments in the Democratic Republic of Congo, Kenya, Madagascar, Niger, Republic of Congo and Zambia.

Also, it would help provide more diversified access to local funding, the company stated in a statement signed by Simon O’Hara, Group Company Secretary and obtained by Investors King.

In line with IFC requirements for a loan facility, Airtel Africa is expected to deepen its Social and Environmental Sustainability and has put in place a dedicated Environmental and Social Action plan.

This, Airtel said would deepen its commitment to changing the lives of people in the communities in which it operates and provides clarity on how the Group can help address inequality and support economic growth in these communities.

Commenting on the facility, Segun Ogunsanya, Chief Executive Officer, Airtel Africa said: “I am very excited to announce the signing of this new facility with IFC. Not only does it align with our focus on improving our balance sheet through localising debt within our OpCos, but as we make progress on our sustainability journey it also supports our commitments and ability to meet strong ESG criteria. I look forward to working closely with IFC in the coming years as we explore further opportunities to support the economies and communities where we operate.”

On the part of IFC, Sérgio Pimenta, IFC Vice President for Africa, has this to say: “The COVID-19 pandemic has made mobile connectivity even more urgent for both social and economic development. Helping more people connect to affordable and fast internet networks is a priority for IFC in Africa, especially in the continent’s lower-income countries. The partnership with Airtel Africa will help achieve this.”

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