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A Comprehensive Breakdown of Tekedia; Opportunities and Limitations

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  • A Comprehensive Breakdown of Tekedia; Opportunities and Limitations

Tekedia, a website founded by Prof Ndubuisi Ekekwe, has attracted numbers of interests in recent months, according to Prof Ndubuisi Ekekwe.

Ranked 128,064 in the world and 2,331 in Nigeria, Tekedia is not your regular high traffic website. But why are investors interested in the website?

Business Strategy

The ability of the content creating Website to build a subscription of over 14,000 paying members in a region where people are not expected to pay to read is impressive for an internet-based business and attest to the quality of its contents.

The success of the subscription-based business model validated Tekedia’s market acceptance and growth potential. Giving potential investors an existing active market.

Therefore, interested investors are likely to build new products around existing subscribers’ interests while simultaneously building its database instead of starting afresh.

Limitations

Tekedia is not the brand, the brand is Prof Ndubuisi Ekekwe, therefore an acquisition without the Prof is likely to result in a failure.

This is validated by the available data on Alexa, an Amazon.com company. Tekedia organic or search traffic is the lowest among competitors, 18.2 percent, Nairametrics.com 26.8 percent, Technext.ng 27.6 percent, Techpoint.africa 49.4 percent and Nigeriacommunicationsweek.com.ng 66.7 percent. Yet Tekedia is more ranked than 60 percent of its competitors.

The question is where is the traffic coming from?

Traffic Breakdown

Out of the 18.2 percent organic traffic to Tekedia, 15.2 percent are from Google.com while the remaining are likely from Bing and the rest.

Organic traffic is the traffic generated without referrer but search engines and can be used to estimate new user acquisition.

However, direct traffic accounts for 78 percent of the total traffic coming to the website.

A further breakdown showed Linkedin accounts for 12.8 percent of the direct traffic, suggesting that Prof Ndubuisi Ekekwe, through his Linkedin constant post, remains the key traffic source of the website.

Again, the reasonable traffic from WhatsApp is likely from the same impressed Linkedin followers, over 30,000, sharing some of the contents with their WhatsApp contacts. Same goes for Facebook while the Youtube traffic might be as a result of Fasmicro (the parent company of Tekedia) Youtube channel where the prof constantly shares his opinion.

Therefore, an acquisition without the Prof will automatically take out 78 percent of the current traffic as Prof won’t sell his over 30,000 Linkedin followers to the new buyer.

Also, while the 14,000 subscribers is huge, there is probability of that number gradually declining once Prof departs as he is not just the face of Tekedia, he is Tekedia.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Education

JAMB Releases 36,540 Withheld UTME Results, Dismisses Cyber Breach Claims

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The Joint Admission and Matriculation Board (JAMB) has quelled concerns over the integrity of the Unified Tertiary Matriculation Examination (UTME) results by releasing an additional 36,540 previously withheld scores.

This move follows earlier revelations of withheld results and assertions of a cyber security breach.

Fabian Benjamin, the spokesperson for JAMB, confirmed the release of these results in a statement issued late Tuesday in Abuja.

This latest batch of released scores, when combined with the 531 previously unveiled, brings the total number of results made public to 1,879,437.

Benjamin took the opportunity to address circulating rumors regarding the security of the UTME results.

He categorically dismissed claims of a cyber security breach, saying that the examination outcomes remain intact and securely stored.

He stressed that the results are not stored in any cloud system and thus cannot be compromised by external entities.

At the time of the UTME release, JAMB had disclosed that certain results were withheld pending further investigation.

Subsequently, 531 of these results were recently unveiled with the remainder still under scrutiny.

Benjamin explained that any candidates implicated in examination malpractice are undergoing thorough investigation.

The examination board intends to meticulously review footage from CCTV cameras installed across all accredited centers to ascertain each candidate’s involvement.

Benjamin urged the public to remain vigilant against misinformation originating from sources not affiliated with JAMB.

He attributed the discrepancies in minimum admissible scores to variations among tertiary institutions. Some institutions, he noted, proposed lower minimum scores than others, resulting in varying benchmarks.

Benjamin clarified that these benchmarks are determined collectively by all Heads of Institutions during the annual Policy Meeting on Admissions, ensuring uniformity across the country.

Also, Benjamin cautioned religious organizations against overstepping their designated roles.

He warned against the dissemination of false information to governmental bodies for personal gain.

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Travel

British Airways Owner IAG Prepares for Summer Surge Amid High Travel Demand

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british-airways

As the world gradually emerges from the grip of the pandemic, the travel industry is witnessing a resurgence in demand with British Airways owner IAG SA gearing up for a busy summer season.

Despite lingering challenges, the airline conglomerate remains optimistic about the outlook, citing strong demand for travel within Europe and across the Atlantic.

In a recent stock exchange filing, IAG disclosed an adjusted operating profit of €68 million ($73.3 million) for the three months ending March.

According to Chief Executive Officer Luis Gallego, the group’s core markets, including the North Atlantic, South Atlantic, and intra-Europe routes, have shown robust performance, positioning them well for the upcoming peak travel period.

With vaccination rates increasing and travel restrictions easing in many parts of the world, consumers are eager to resume travel plans, fueling the surge in demand.

However, the road ahead is not without its challenges. While travel within Europe and across the Atlantic remains strong, other regions present a more complex operating environment.

The ongoing conflict in the Middle East has dampened demand for certain destinations, while airspace restrictions resulting from geopolitical tensions, such as the Russian invasion of Ukraine, have disrupted flight routes to East Asia.

Despite these hurdles, IAG remains resilient, banking on the strength of its core markets and the performance of its brands to weather the storm.

The company’s strategic positioning and proactive measures to adapt to changing circumstances have positioned it to capitalize on the rebound in travel demand.

As the summer season approaches, IAG is focused on ensuring operational readiness to meet the surge in passenger numbers.

With travelers eager to reconnect with loved ones, explore new destinations, and embark on long-awaited vacations, the airline group stands ready to facilitate safe and seamless travel experiences.

As vaccination campaigns progress and travel sentiment rebounds, IAG’s proactive approach and strategic investments position it as a key player in the aviation industry’s recovery journey. With optimism on the horizon, the company remains committed to delivering exceptional service and fostering a seamless travel experience for passengers worldwide.

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Israeli Troops Take Control of Rafah Border Crossing Amidst Ceasefire Talks

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Israeli troops took control of the Rafah border-crossing area in Gaza on Tuesday morning, with Hamas saying all aid flows from Egypt had stopped.

The army has halted “the movement of people and aid completely,” the Hamas-run crossing authority said in a statement. Soldiers replaced Palestinian flags with Israeli ones.

It’s the first time Israel’s army has moved into the area since the war with Hamas began in October.

Israeli Military Tells About 100,000 People to Leave Eastern Rafah

Palestinians sheltering in Rafah were told Monday to move to an “expanded humanitarian area”.

The border is the main entry point for aid into Gaza, and the Palestinian territory’s only crossing aside from those with Israel. The US has been urging Israel for weeks to allow more food and other supplies into Gaza, parts of which the United Nations says are on the verge of famine.

The movement of troops came a day after Israel told residents in parts of eastern Rafah to leave immediately ahead of a possible attack on the city.

Most Arab and many European states have said Israel should not attack Rafah, fearing it would cause mass casualties. Prime Minister Benjamin Netanyahu says Rafah is the last bastion of Hamas, with about 5,000 to 8,000 of its fighters and senior leaders lodged in the city, as well as many Israeli hostages.

Cease-fire talks between the two sides continue to drag. Hamas said on Monday night it had accepted a proposal from mediators Egypt and Qatar. Israel rejected it, saying it contained demands the Jewish state cannot accept.

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