- A Comprehensive Breakdown of Tekedia; Opportunities and Limitations
Tekedia, a website founded by Prof Ndubuisi Ekekwe, has attracted numbers of interests in recent months, according to Prof Ndubuisi Ekekwe.
Ranked 128,064 in the world and 2,331 in Nigeria, Tekedia is not your regular high traffic website. But why are investors interested in the website?
The ability of the content creating Website to build a subscription of over 14,000 paying members in a region where people are not expected to pay to read is impressive for an internet-based business and attest to the quality of its contents.
The success of the subscription-based business model validated Tekedia’s market acceptance and growth potential. Giving potential investors an existing active market.
Therefore, interested investors are likely to build new products around existing subscribers’ interests while simultaneously building its database instead of starting afresh.
Tekedia is not the brand, the brand is Prof Ndubuisi Ekekwe, therefore an acquisition without the Prof is likely to result in a failure.
This is validated by the available data on Alexa, an Amazon.com company. Tekedia organic or search traffic is the lowest among competitors, 18.2 percent, Nairametrics.com 26.8 percent, Technext.ng 27.6 percent, Techpoint.africa 49.4 percent and Nigeriacommunicationsweek.com.ng 66.7 percent. Yet Tekedia is more ranked than 60 percent of its competitors.
The question is where is the traffic coming from?
Out of the 18.2 percent organic traffic to Tekedia, 15.2 percent are from Google.com while the remaining are likely from Bing and the rest.
Organic traffic is the traffic generated without referrer but search engines and can be used to estimate new user acquisition.
However, direct traffic accounts for 78 percent of the total traffic coming to the website.
A further breakdown showed Linkedin accounts for 12.8 percent of the direct traffic, suggesting that Prof Ndubuisi Ekekwe, through his Linkedin constant post, remains the key traffic source of the website.
Again, the reasonable traffic from WhatsApp is likely from the same impressed Linkedin followers, over 30,000, sharing some of the contents with their WhatsApp contacts. Same goes for Facebook while the Youtube traffic might be as a result of Fasmicro (the parent company of Tekedia) Youtube channel where the prof constantly shares his opinion.
Therefore, an acquisition without the Prof will automatically take out 78 percent of the current traffic as Prof won’t sell his over 30,000 Linkedin followers to the new buyer.
Also, while the 14,000 subscribers is huge, there is probability of that number gradually declining once Prof departs as he is not just the face of Tekedia, he is Tekedia.
FA Cup Semi-Finals, Copa del Rey Final Live on StarTimes
Top-flight European football awaits sports fans this weekend on StarTimes.
Barcelona will seek their first glory this season as they battle Athletic Club in the Copa del Rey final on Saturday at 8:30 pm
The FA Cup semi-final clash between Tuchel’s Chelsea and Guardiola’s Manchester City will take place Saturday in Wembley at 5:30 pm. Leicester City will face Southampton on Sunday at 6:30 pm.
All matches will be aired live and in HD on StarTimes World Football Channel, currently sitting on its Basic for N1700 monthly and Smart Bouquet for N2200 monthly.
Tuchel has been a perennial trophy-winner with PSG and last season won the double with the club from the French capital.
Like Tuchel, his Manchester City counterpart, Pep Guardiola has made winning trophies his business. He seems on track to win his third league title with the club this season and would love to emulate the 2018/19 season, when they won the double.
Guardiola has an embarrassment of riches when it comes to team-selection, with Ilkay Gündogan and Portuguese centre back Ruben Dias arguably being the stand-out players for the side in the last few weeks.
Despite being a midfielder, Gündogan is the club’s top scorer this season so far and Chelsea will be hard-pressed to keep the German international at bay.
Sunday’s semi-final sees Leicester City take on Southampton and like the Chelsea v Manchester City game, the match will be played at Wembley.
The biggest problem Leicester face is that they are very dependent on the goals of Jamie Vardy and Kelechi Iheanacho, and if the two fail to score, Leicester struggle to win.
For Southampton, appearing in the semi-final is presumably, already a huge success, especially as they had to beat Arsenal to get there.
FEC Approves N532m For UI Library Extension
The Federal Executive Council (FEC) has approved N532 million for the construction and furnishing of the University of Ibadan library extension.
Alhaji Lai Mohammed, Minister of Information and Culture, briefed State House correspondents after the virtual FEC meeting presided over by Vice President Yemi Osinbajo on Wednesday at the Presidential Villa, Abuja.
“The Minister of Education also presented a memo for the award of contract for the construction and furnishing of the extension of the University of Ibadan library.
“The memo, which was approved, is at the cost of N532 million with a completion period of 48 weeks,’’ the minister said.
Mohammed hinted that the memo was well received because of the need to extend the library facility in the university.
He said that for many years, the library had needed real extension, given the surge in the students’ population.
According to him, the extension project will comprise two suspended floors, two online reading areas and three cubicles,
It will also include one physically challenged reading area, four seminar rooms and one reprographic unit.
Other facilities are six staff offices, one control room, a general room, stores, four e-libraries, a coffee room, a technical service room, a media unit room, one galaxy/exhibition room and a journal publication unit, in addition to two reading areas.
“The contract was awarded to the UYK Nigeria limited and it is to be delivered in 48 weeks,’’ Mohammed said.
Sony Music Africa Launches New Business Skills Programme to Build the Next Generation of Female Music Leaders
Sony Music Africa has partnered with not-for-profit pan-African women empowerment platform, The Women of Music Business (WOMB), to launch a new ‘masterclass’ training programme, supporting women working in the African music industry and helping to build the next generation of senior female music executives in the continent.
Founded by multi-award-winning singer, songwriter and music producer, Berita Khumalo, WOMB will support up to 30 female artists, producers and managers with a minimum of two years’ experience in the music industry from across Africa. Run in partnership the renowned WITS Business School based in Johannesburg, participants will participants will benefit from expert training in financial management, philanthropy and social investment, developing the skills needed to build sustainable careers and businesses in the Africa music industry within the context of social entrepreneurship. Candidates will also benefit from networking and insights that strengthen their role as a future music industry leader in Africa.
“We’re delighted to be partnering with Sony Music Africa on a programme that will have a lasting impact on the African music industry,” said WOMB Founder, Berita Khumalo. “Africa faces numerous economic, political and social challenges that require young people to approach the music business with a long-term view to better the continent. Knowledge on social entrepreneurship is particularly important in advancing women-led businesses in the music industry. So by better understanding investment and philanthropy, women participating in the programme will learn how to integrate music with social contribution to create a significant and lasting impact.”
“More than ever before, women music entrepreneurs are breaking barriers, steering their own narratives, building their own teams and finding success,” added Sean Watson, Managing Director, Sony Music Africa.
“However, with gender disparity in the African music industry being a social and economic issue, there is much more to do and I applaud Berita on leading the way across the continent. We hope our support for targeted programmes like this will provide a real boost in helping empower women in the African music industry with the knowledge, skills and opportunities needed to succeed.”
The programme is the latest in a series of global initiatives, launched through Sony Music Entertainment’s $100 Million Social Justice Fund, which focused on addressing social inequality and injustice around the world.
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