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A Comprehensive Breakdown of Tekedia; Opportunities and Limitations

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  • A Comprehensive Breakdown of Tekedia; Opportunities and Limitations

Tekedia, a website founded by Prof Ndubuisi Ekekwe, has attracted numbers of interests in recent months, according to Prof Ndubuisi Ekekwe.

Ranked 128,064 in the world and 2,331 in Nigeria, Tekedia is not your regular high traffic website. But why are investors interested in the website?

Business Strategy

The ability of the content creating Website to build a subscription of over 14,000 paying members in a region where people are not expected to pay to read is impressive for an internet-based business and attest to the quality of its contents.

The success of the subscription-based business model validated Tekedia’s market acceptance and growth potential. Giving potential investors an existing active market.

Therefore, interested investors are likely to build new products around existing subscribers’ interests while simultaneously building its database instead of starting afresh.

Limitations

Tekedia is not the brand, the brand is Prof Ndubuisi Ekekwe, therefore an acquisition without the Prof is likely to result in a failure.

This is validated by the available data on Alexa, an Amazon.com company. Tekedia organic or search traffic is the lowest among competitors, 18.2 percent, Nairametrics.com 26.8 percent, Technext.ng 27.6 percent, Techpoint.africa 49.4 percent and Nigeriacommunicationsweek.com.ng 66.7 percent. Yet Tekedia is more ranked than 60 percent of its competitors.

The question is where is the traffic coming from?

Traffic Breakdown

Out of the 18.2 percent organic traffic to Tekedia, 15.2 percent are from Google.com while the remaining are likely from Bing and the rest.

Organic traffic is the traffic generated without referrer but search engines and can be used to estimate new user acquisition.

However, direct traffic accounts for 78 percent of the total traffic coming to the website.

A further breakdown showed Linkedin accounts for 12.8 percent of the direct traffic, suggesting that Prof Ndubuisi Ekekwe, through his Linkedin constant post, remains the key traffic source of the website.

Again, the reasonable traffic from WhatsApp is likely from the same impressed Linkedin followers, over 30,000, sharing some of the contents with their WhatsApp contacts. Same goes for Facebook while the Youtube traffic might be as a result of Fasmicro (the parent company of Tekedia) Youtube channel where the prof constantly shares his opinion.

Therefore, an acquisition without the Prof will automatically take out 78 percent of the current traffic as Prof won’t sell his over 30,000 Linkedin followers to the new buyer.

Also, while the 14,000 subscribers is huge, there is probability of that number gradually declining once Prof departs as he is not just the face of Tekedia, he is Tekedia.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Travel

Air Peace Flight Delayed, Passengers Stranded After Failed Promise of Hotel Stay

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Passengers aboard an Air Peace flight from Abuja to Owerri found themselves in a state of disarray and frustration after a series of delays and unmet promises left them stranded without accommodations.

What was supposed to be a routine flight scheduled to depart Abuja at 4:30 PM and arrive in Owerri at 5:30 PM turned into a nightmare as the flight was delayed until 6:18 PM due to a reported lack of a pilot.

However, midway through the journey, passengers were informed that the flight couldn’t proceed to Owerri because the airport there would close by 6:40 PM.

The flight was forced to return to Abuja, where passengers endured further uncertainty as they waited for over 20 minutes to receive any communication from the airline. Eventually, they were informed of plans to provide a bus to transport them to a hotel for accommodation.

However, this promise was not fulfilled, leaving passengers stranded and scattered around the airport.

One passenger, who had already experienced delays with another airline earlier in the day, expressed frustration at the lack of accountability and protection for travelers.

The incident highlights the ongoing challenges faced by passengers in Nigeria’s domestic aviation sector and raises questions about the adequacy of regulations to safeguard passengers’ rights.

Attempts to reach Air Peace for comment on the situation were unsuccessful at the time of reporting.

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Emirates Halts Check-Ins Amid Severe Weather Disruption

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Emirates Airline

Emirates, the largest international airline, has taken the unprecedented step of halting all passenger check-ins for the day.

The move comes as the emirate grapples with severe weather disturbances, including heavy rainfall and storms, leading to widespread travel chaos in one of the world’s busiest aviation hubs.

The airline announced that check-ins for all passengers would be suspended from 8 am local time until midnight, as the adverse weather conditions continue to wreak havoc on travel plans.

Despite the disruption, Emirates assured that transit passengers would still be allowed to proceed to their connecting flights.

Dubai, known for its modern infrastructure and bustling aviation industry, has been brought to a standstill by the relentless rainfall and storms.

The inclement weather has resulted in delayed or diverted flights, leaving travelers stranded and adding to the existing challenges posed by the ongoing global pandemic.

Emirates has pledged to exert all efforts to restore its scheduled operations and provide support to affected customers amidst the chaos.

However, the extent of the disruption caused by the adverse weather conditions underscores the resilience and adaptability required to navigate unforeseen challenges in the aviation sector.

As the situation unfolds, authorities and airline personnel are working tirelessly to mitigate the impact of the severe weather on travel operations and ensure the safety and well-being of passengers.

Despite the temporary setback, Emirates remains committed to maintaining the highest standards of service excellence and operational efficiency, even in the face of unprecedented challenges posed by Mother Nature.

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EFCC Recovers N32 Billion from Humanitarian Ministry Probe

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EFCC

The Economic and Financial Crimes Commission (EFCC) has announced the recovery of a sum of N32 billion from its probe into the Ministry of Humanitarian Affairs and Poverty Alleviation.

This development comes amidst allegations of financial misappropriation and fraud involving high-ranking officials within the ministry.

The EFCC’s investigation, which initially focused on the suspended Minister of Humanitarian Affairs, Betta Edu, has expanded to encompass a broader examination of financial transactions and practices within the ministry.

The probe was initiated following allegations of the unauthorized approval of N650 million payment into a private account linked to Edu.

President Bola Tinubu’s directive to investigate the allegations and the subsequent suspension of Edu from office underscore the seriousness of the matter. While Edu has denied any wrongdoing, the EFCC proceeded with its inquiry, leading to her detention and subsequent release on bail.

The agency’s investigation also extends to Edu’s predecessor, Sadiya Umar-Farouk, and the National Coordinator of the National Social Investment Programme (NSIPA), Halima Shehu.

Allegations of financial impropriety totaling N37.1 billion and the movement of N44 billion from NSIPA accounts to suspicious private and corporate accounts have prompted scrutiny of their roles in the ministry.

In a statement released over the weekend, the EFCC disclosed that its investigations into the alleged fraud have yielded significant results, with the recovery of N32 billion and $445,000 thus far.

This substantial sum reflects the scale of financial irregularities uncovered during the course of the probe.

The EFCC emphasized that its investigation is not limited to individual officials but extends to a systemic examination of fraudulent practices within the ministry.

The agency highlighted the involvement of banks in facilitating the alleged fraud, with managing directors providing valuable information to investigators.

Dele Oyewale, the spokesperson for the EFCC, reiterated the agency’s commitment to thorough investigations and prosecution of individuals found culpable.

He emphasized that no one implicated in the fraud has been cleared, and investigations are ongoing to uncover the full extent of the wrongdoing.

Beyond its efforts to combat corruption within government institutions, the EFCC is also intensifying its campaign against the abuse of the national currency and the dollarization of the economy.

The agency acknowledged the public’s support and involvement in reporting instances of currency abuse, signaling a growing awareness of the importance of preserving the integrity of Nigeria’s financial system.

As the EFCC continues its probe into the Ministry of Humanitarian Affairs and Poverty Alleviation, the recovery of N32 billion underscores the magnitude of financial misconduct within the government.

With investigations ongoing and prosecutions imminent, the EFCC remains steadfast in its mission to uphold transparency and accountability in Nigeria’s public sector.

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