- Euro Global Expands Market Terrain
Euro Global Distilleries, a subsidiary of Sona Group conglomerate, has expanded its market territories with a view to make its products available and affordable.
The firm has also concluded plans to introduce more products into its stable to give consumers more choice opportunities in their quest for value and consumption.
The Managing Director, Mr. Manish Uniyal, said it has become imperative to expand its trading frontiers as most of its consumer products are in hot demand pan-Nigeria.
“We recently expanded our trading zones to make sure we cover the Nigerian markets effectively, because our products are in high demand and a delight to the consumers,” he said.
He noted that the growing number of brands in its product portfolio makes it incumbent and exigent as the company embarks on satisfying all categories of consumers, irrespective of demographics and segmentation.
The company recently launched two new products – Power Spirits Drink (Bottle and Can) and Golden Choco. It was gathered that the company has almost concluded plans to launch new sets of innovative products into the market.
Uniyal hinted that his company’s winning way is not unconnected with exploring ways to improve the quality of the products.
His words: “We always try to find ways to improve the quality of our products without affecting the consistency that consumers have become accustomed to over the years,” he added.
