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MasterCard, Jumia to Diversify Africa’s Cashless Initiative

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  • MasterCard, Jumia to Diversify Africa’s Cashless Initiative

Africa’s online retail sector is set to receive another boost with an exciting opportunity for retailers to grow their businesses by connecting with new customers, courtesy of MasterCard and Jumia.

According to Jumia, a leading online retail platform, the e-commerce sector must focus on delivering a stronger consumer experience if it is to reach its full potential of developing into a $50billion industry by 2018.

The true potential of the online retail environment, it said, remained largely untapped in Africa, especially considering that seven of the 10 fastest growing internet populations in the world are in Africa.

In order to achieve full potential of the e-commerce business, Jumia said it has joined forces with technology company, Mastercard to drive cash out of the online retail sector and provide a more secure and convenient way for consumers to shop online. Many online purchases are still being paid for with cash at point of delivery, the online company said.

Co-Founder and Co-CEO of Jumia, Jeremy Hodara, said: “Developing stronger and streamlined online retail platforms and offerings is necessary to unlock the full potential of e-commerce on the continent. Optimising the overall customer experience by guaranteeing safer and simpler payments mean opening the online retail environment to greater numbers of African citizens.”

He added: “Cash is still widely used by consumers and e-retailers. On Jumia for instance, between 65 and 95 per cent of all orders are paid using cash on delivery, a percentage that varies according to the countries in which the e-retailer operates. This clearly confirms the widespread use of cash, which presents an opportunity to introduce digital payment solutions that meet the needs of both the consumer and the e-retailer”, Hodara added.

He noted that consumers are still hesitant about paying for items online which contributes to the drop off at check-out and abandoned online shopping carts.

Division President for sub-Saharan Africa at Mastercard, Daniel Monehin, said: “Studies by GSMA indicate that mobile has taken over as the platform of choice for creating, distributing and consuming innovative digital solutions and services in Africa. Mobile is an obvious way to boost the growth of the e-commerce sector and deliver a more user friendly experience.”

Monehin further said that in Africa, mobile banking had experience more growth than traditional banking, enabling previously unbanked consumers to transact in ways never seen before.

The continent’s consumer is more connected and willing to try new technology solutions, and with mobile penetration currently at over 85 per cent and nearly half a billion Africans subscribing to mobile services, it is clear that this platform must be taken seriously by retailers and governments alike, Monehin said.

According to him, mobile services in e-commerce have the power to remove the need for merchants and consumers to physically transact, opening the doors for better and easier ways to connect digitally. This removes the need for physical retail outlets, which means that cash must be removed from the online sector and replaced with quick and easy solutions using the latest technology.

Besides connecting more Africans’, the online sector is also able to provide entrepreneurs with viable business opportunities helping to develop new job opportunities, Monehin said, adding that the partnership with Mastercard will give Jumia a valuable edge that will support its growth in Africa.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Startups

Madica Empowers African Startups with $200,000 Investments Each

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Madica, a structured investment program dedicated to nurturing pre-seed stage startups in Africa, has announced its inaugural investments in three innovative ventures.

Each of these startups is set to receive up to $200,000 in funding from Madica and will participate in the program’s comprehensive 18-month company-building support initiative.

The investment program provides a personalized curriculum, hands-on mentorship, founder immersion trips, executive coaching, and access to Madica’s extensive global network of investors for follow-on funding.

The primary objective of this support is to drive growth and ensure the long-term success of the startups.

Emmanuel Adegboye, Head of Madica, expressed his excitement regarding the investments, highlighting the abundant talent and innovation present in the African tech ecosystem.

He said Madica is committed to supporting African founders who often face challenges in accessing necessary support due to perceptions of risk among global investors.

Madica employs an open application process, collaborating closely with local ecosystem players such as incubators, accelerators, and angel networks to identify and support promising entrepreneurs.

The selection process remains rigorous, with investments made on a rolling basis throughout the year.

With plans to invest in up to 10 additional startups this year, Madica aims to expand the reach of venture capital and founder mentorship across Africa, addressing the existing imbalances in funding availability.

The announcement of these investments marks a significant milestone for the selected startups, providing them with vital financial support as well as access to invaluable resources and networks to propel their growth and success in the competitive landscape of the African startup ecosystem.

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Meta’s Revenue Woes Shake Tech Industry Confidence

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The tech industry faced a wave of uncertainty as Meta Platforms Inc., formerly known as Facebook, delivered a disappointing earnings report that sent shockwaves through the market and dented investor confidence.

Meta’s forecast of weaker-than-expected sales for the current quarter, coupled with plans for higher capital expenditures, rattled investors who were eagerly anticipating robust results.

Shares of Meta plummeted by as much as 19% in after-hours trading to trigger a cascade effect across the tech sector.

The tech-heavy Nasdaq 100 Index experienced a decline of up to 1%, reflecting broader concerns about the health of the industry.

Analysts and investors alike expressed dismay at Meta’s inability to meet revenue expectations, citing uncertainties surrounding the company’s adoption and monetization of artificial intelligence (AI) technologies.

Jack Ablin, Chief Investment Officer at Cresset Wealth Advisors, highlighted the disappointment on the revenue front, overshadowing any optimism about AI adoption.

Questions lingered regarding the efficacy of AI investments and their potential benefits to users, leading to increased skepticism among stakeholders.

The repercussions of Meta’s earnings miss extended beyond its own stock, impacting other tech giants slated to report earnings in the coming days.

Alphabet Inc., Amazon.com Inc., and social media companies like Snap Inc. and Pinterest Inc. all witnessed notable declines, signaling a broader sentiment shift within the industry.

The fallout from Meta’s revenue woes reverberated across the tech landscape, affecting chipmakers, server manufacturers, and software firms. Nvidia Corp., Micron Technology Inc., and International Business Machines Corp. were among the companies affected, as investor concerns over AI investment and revenue growth cast a shadow over the sector’s outlook.

As the tech industry grapples with Meta’s disappointing results, stakeholders are left to ponder the implications for future investments and strategic decisions.

The episode serves as a stark reminder of the inherent volatility and uncertainty within the tech sector, underscoring the importance of diligent risk management and strategic foresight in navigating turbulent markets.

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TikTok Vows Legal Battle Amid Threat of US Ban

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As the specter of a US ban looms large over TikTok, the popular social media platform has declared its intention to wage a legal battle against potential legislation that could force its Chinese-owned parent company, ByteDance Ltd., to divest its ownership stake in the app.

In what amounts to a fight for its very existence in one of its most crucial markets, TikTok is gearing up for a high-stakes showdown in the courts.

The alarm bells were sounded within TikTok’s ranks as Michael Beckerman, the company’s head of public policy for the Americas, issued a rallying cry to its US staff.

In a memo obtained by Bloomberg News, Beckerman characterized the proposed legislation as an “unprecedented deal” brokered between Republican Speaker and President Biden, signaling TikTok’s readiness to challenge it legally once signed into law.

“This is an unprecedented deal worked out between the Republican Speaker and President Biden,” Beckerman stated in the memo. “At the stage that the bill is signed, we will move to the courts for a legal challenge.”

The urgency of TikTok’s response stems from recent developments in the US Congress, where lawmakers have fast-tracked legislation mandating ByteDance’s divestment from TikTok.

The bill, intricately linked to a vital aid package for Ukraine and Israel, has garnered significant bipartisan support and is expected to swiftly pass through the Senate before landing on President Biden’s desk.

Beckerman minced no words in his critique of the proposed legislation, labeling it a “clear violation” of TikTok users’ First Amendment rights and warning of “devastating consequences” for the millions of small businesses that rely on the platform for their livelihoods.

TikTok’s defiant stance reflects the gravity of the situation facing the tech giant, which has spent years grappling with concerns from US officials regarding potential national security risks associated with its Chinese ownership.

Despite extensive lobbying efforts led by TikTok CEO Shou Chew to allay these fears, the company now finds itself at a critical juncture, where legal action appears to be its last line of defense.

ByteDance, TikTok’s Beijing-based parent company, has also signaled its intent to challenge any US ban in court, signaling a united front in the face of mounting pressure.

However, navigating the legal landscape will not be without its challenges, as ByteDance must contend with both US legislative measures and potential obstacles posed by the Chinese government, which has reiterated its opposition to a forced sale of TikTok.

As TikTok prepares to embark on what promises to be a protracted legal battle, the outcome remains uncertain.

For the millions of users and businesses that call TikTok home, the stakes have never been higher, as the platform fights to preserve its presence in the fiercely competitive landscape of social media.

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