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Google Hosts 200 Nigerian, Kenyan Publishers

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  • Google Hosts 200 Nigerian, Kenyan Publishers

Google will this week host publishers’ summits in Nigeria and Kenya, where over 200 publishers from across the region will gather to explore an opportunity to better understand Google’s Publisher tools, as well as the challenges and opportunities presented by an online ecosystem growing rapidly in both size and complexity.

According to the company, the summits are the largest hosted by Google in Africa, to date.

Through its summits, and other initiatives, Google said it was empowering publishers to make money online and drive traffic to their sites.

“In this way, the company aims to give publishers the necessary support to help them monetise their content online, thereby creating opportunities for the industry to leverage technology in the digital world,” Google said in a statement.

The statement also read, “The summits, which address the different issues being faced by publishers and advertisers, are designed to provide a more complete picture of the online ecosystem and the opportunities that lie ahead in 2017 and beyond.

“Key focus areas include the changing consumption journeys of online consumers as well as the tools available to publishers to optimise their benefits.”

It added, “With Google having achieved its 2016 goal of training one million young people in Africa on digital skills within a year, there is even a greater need for high-interest published content for online marketing as these web enthusiasts start their own ventures or assist other web entrepreneurs with theirs.”

The Country Manager, Google Nigeria, Juliet Ehimuan-Chiazor, said, “Google’s relentless commitment to the growth and development of the people and businesses in Africa is given expression through summits like this as we deploy tools and initiatives to support businesses and individuals in Africa to grow.”

According to her, Google enables publishers to sell their content directly to consumers through Google Play Newsstand, which now features some 4 000+ newspapers, magazines and blogs.

“And its search and ads services help publishers make money online and drive traffic to their sites. Google shared more than $11bn with its publisher partners in 2016,” she added.

In October 2015, Google joined publishers, analytics and ad tech companies and others to announce the Accelerated Mobile Pages project to dramatically improve the mobile web for everyone.

“Google believes preserving a robust and independent press is important for the society. When excellent journalism succeeds, we all do better,” Ehimuan-Chiazor said.

“This is why Google helps journalists use technology for reporting and acts as a collaborator and convener to listen and learn from those in the industry,” she said.

Other initiatives driven by Google to assist publishers include the Google News Lab, which collaborates with reporters and entrepreneurs globally to help build the future of journalism, partner on projects, and build and adapt tools like Google Trends to help them in their work. In 2016, Google trained over 100,000 journalists directly.

In February 2016, it opened Operation Shield — a tool for news orgs and human rights groups to protect themselves from the DDoS attacks — to all news organisations.

“We boost content discovery and understanding through diversity tags like ‘opinion’, ‘highly cited’, ‘local’ and ‘fact check’ along with tools like ‘Editors’ Picks’ in Google News to allow editors to highlight original news content they believe represents their organisation’s best journalistic work,” Ehimuan-Chiazor said.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Starlink Pulls Plug on Ghana, South Africa, and Others

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Starlink, the satellite internet service operated by SpaceX, has announced the cessation of services in countries including Ghana and South Africa.

This decision comes as a significant blow to users who have come to rely on Starlink for their internet connectivity needs.

The decision, set to take effect by the end of April 2024, will disconnect all individuals and businesses in unauthorized locations across Africa, including Ghana, South Africa, Botswana, and Zimbabwe.

While subscribers in authorized countries such as Nigeria, Mozambique, Mauritius, and others can continue to use their kits without interruption, those in affected regions face imminent loss of access.

One of the reasons cited by Starlink for the discontinuation is the violation of its terms and conditions.

The company explained that its regional and global roaming plans were intended for temporary use by travelers and those in transit, not for permanent use in unauthorized areas. Users found in breach of these conditions face the termination of their service.

Furthermore, Starlink’s recent email to subscribers outlined stringent measures to enforce compliance.

Subscribers who use the roaming plan for more than two months outside authorized locations must either return home or update their account country to the current one. Failure to do so will result in limited service access.

The decision to discontinue services in certain countries raises questions about the future of internet connectivity in these regions.

Also, concerns have been raised about Starlink’s ability to enforce the new rules effectively. Reports indicate that the company has previously failed to enforce similar conditions for over a year, raising doubts about the efficacy of the current measures.

Starlink’s decision to pull the plug on Ghana, South Africa, and other nations underscores the complexities of providing satellite internet services in diverse regulatory environments.

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Nigeria’s Broadband Penetration Stalls at 42.53% Amid Connectivity Challenges

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Nigeria’s broadband penetration has stalled at 42.53% as of January, according to the latest report.

Subscriptions currently stand at 92.19 million, indicating a significant gap in connectivity, particularly in rural areas.

The Nigerian National Broadband Plan 2020-2025 aims to increase broadband penetration to 70% by 2025, with the ultimate goal of achieving 96% mobile broadband coverage by 2030.

However, this ambitious target requires substantial investment—approximately $461 million, according to a recent report by the Global System for Mobile Communications Association (GSMA).

While the country’s major telecommunications companies, such as MTN Nigeria and Airtel Africa, have invested heavily in expanding their network infrastructure, much of this development has been concentrated in urban areas. Rural and underserved regions face a significant coverage gap, exacerbating the digital divide.

Despite these challenges, Nigeria has made progress in improving its broadband infrastructure. Since 2012, the mobile broadband coverage gap across Africa has decreased from 56% to 13% in 2022, due to significant investments in network capacity and new technologies.

Nonetheless, millions of Nigerians, particularly those in rural regions, remain without access to essential telecom services.

To address this issue, Nigeria’s government established the Universal Service Provision Fund (USPF) in 2006, aimed at bridging the connectivity gap and expanding broadband access to unserved and underserved areas.

The fund provides resources for deploying telecommunications infrastructure in economically unviable regions.

The success of these initiatives, along with increased investments in broadband infrastructure and policies to incentivize internet expansion in remote areas, will be crucial in closing the connectivity gap and improving digital access for all Nigerians.

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iPhone Shipments Drop Amid Resurgence of Android Rivals

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Apple Inc. reported a significant drop in iPhone shipments during the March quarter, reflecting a downturn in sales across China amid the resurgence of competition from Android-powered rivals.

According to market tracker IDC, the tech giant shipped 50.1 million iPhones in the first three months of the year, a 9.6% year-on-year decline that fell short of the average analyst estimate of 51.7 million.

The steep decrease in iPhone sales marks Apple’s most significant quarterly dip since 2022, when Covid-19 lockdowns disrupted supply chains.

This time, the Cupertino-based company faces challenges from resurgent competitors such as Huawei Technologies Co. and Xiaomi Corp.

These firms have rebounded strongly in recent quarters, and their innovative product lines have begun to reclaim market share from Apple in China.

Samsung Electronics Co. regained its position as the top smartphone supplier globally, while Apple ranked second. Xiaomi closed the gap on Apple, shipping 40.8 million units, an impressive 33.8% increase year-on-year.

Transsion Holdings, another key player in the budget smartphone segment, nearly doubled its shipments, showcasing the competitive environment Apple faces.

Nabila Popal, research director at IDC, highlighted the broader shift in the smartphone market, which has recovered from the supply chain disruptions and challenges of recent years.

“While Apple has demonstrated resilience and growth in recent years, maintaining its pace and share in the market may prove challenging as Android manufacturers make strides,” Popal commented.

Apple has a strong brand and loyal customer base, yet its market position may be tested further by the aggressive pricing and innovative products offered by Chinese rivals.

The company’s efforts to sustain its premium pricing strategy may also be challenged as more customers consider switching to Android alternatives.

As the tech industry looks ahead to the rest of the year, Apple’s upcoming earnings report and strategic moves to address this competitive pressure will be closely watched by investors and industry observers alike.

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