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Peak Ranks Number 1 in Top Quality Survey Research

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  • Peak Ranks Number 1 in Top Quality Survey Research

Peak milk, a premium dairy brand on the stable of Friesland Campina WAMCO has emerged Number One in top quality rating by Nigerians in Qudal-Quality medal survey recently released.

The leading dairy brand emerged winner after a rigorous research survey conducted in Nigeria between October and November, 2016 by ICERTIAS- International Certification Association, a Swiss based organization. Icertias measures the experience and level of satisfaction expressed by surveyed participants with the quality of marketed products and services.

A statement by the Senior Certification Executive of the rating organisation, Mihaela Siamar, revealed that “in the first Icertias Qudal-Quality Medal Survey on top quality products and services in Nigeria, pole position in the milk category has gone to Peak milk”.

It stated further that, “the first Icertias Qudal-Qualify Medal survey in Nigeria shows that most Nigerian consumers consider Peak as a premium milk brand that offers them the highest level of quality”.

During the survey, Icertias Qudal-Quality Medal asked respondents questions on the basis of their personal experience of specified products or service categories in the Nigerian market, and what they felt represented top quality.

Presented with open-ended questions, respondents had free choice of products and service providers when answering their preferences. Specifically, in the milk category, respondents were asked the following questions: “specify the name of the milk that, in your personal experience and opinion, offers absolutely the highest level of quality in Nigeria”.

The survey report revealed that majority of those surveyed answered Peak milk. This, it explained was a further affirmation that Peak has established a distinctive customer experience resulting in the majority of consumers choosing the brand over other brands.

The statement further disclosed that Qudal research does not measure market share or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service, and the offer on the market as perceived by the examinees.

Using an online survey and the Cawi-Deepma method (Computer Assisted Web Interviewing – Deep Mind Awareness), the survey captured over 1,200 Nigerian internet-using citizens, over the age of 15, who participated in the research. The survey encompassed the entire territory of Nigeria.

In her response to the latest ranking, Marketing Manager, Peak Milk, Mrs. Dolapo Otegbayi stated that the current feat does not come to her as a surprise as Peak milk is a brand built on the culture of top quality and excellent nourishment.

Peak is grateful and appreciative to the Swiss organisation Icertias for this outstanding award that shows that most Nigerian consumers consider Peak as the premium milk brand that offers them the highest level of quality. Being given this recognition is a great accomplishment on our endeavour to make Peak the best quality dairy brand delivering highest sensorial and brand experience to consumers. We appreciate our employees’ commitment and dedication towards this feat and we truly believe that providing, creating and delivering SUPER Quality product and experience to our consumers begins with creating an atmosphere where employees are genuinely happy and excited to work together co-creatively to deliver Peak to consumers.

FrieslandCampina WAMCO Nigeria is Royal FrieslandCampina Nigeria’s offshoot. For consumers in Nigeria, the Peak brand which is FrieslandCampina Nigeria’s flagship product is synonymous with milk. Located in the capital city Lagos, FrieslandCampina WAMCO Nigeria also processes a considerable amount of milk powder. Its products ultimately find their way to consumers via an extensive distribution network and open markets.

WAMCO Nigeria’s evaporated and powder milk has been a symbol of quality for over sixty years. Peak enjoys extensive brand awareness, and brand loyalty. The Peak products contain important vitamins and nutrients and are therefore beneficial to health. The range has recently been expanded to include Peak WAZOBIA – an evaporated (liquid) milk in sachets – a technological breakthrough.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Dry Cleaners Set to Tap into $165 Billion Global Cleaning Industry

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The Fabric Professionals and Dry Cleaners Association of Nigeria (FPDA) is gearing up to host the “Clean Show Africa 2024” conference.

This conference aims to expose over 25,000 dry cleaners to the vast opportunities present in the global cleaning and hygiene industry, valued at a staggering $165 billion.

Scheduled to take place on May 28–29, 2024, in Lagos, the event is themed “Positioning Africa’s fabric and hygiene industry for excellence.”

It comes at a crucial time when Nigeria’s dry cleaning industry is experiencing steady growth, with projections indicating a 6.4% annual increase over the next decade.

According to Enibikun Adebayo, Chairman of FPDA, Nigeria’s dry cleaning industry was valued at $8.4 million in 2019.

However, this figure is expected to rise significantly, presenting a ripe opportunity for stakeholders to tap into.

Adebayo emphasized the importance of collaboration within the industry to fully leverage its potential.

“A year ago, we launched FPDA of Nigeria. We are also using the platform to educate our members to be better professionals,” stated Adebayo, highlighting the association’s commitment to enhancing professionalism and standards within the sector.

The conference will shine a spotlight on women in the dry cleaning business, recognizing their pivotal role in driving the industry forward. Reports have shown that dry cleaning businesses are often better managed by women, and the event aims to provide them with the necessary support and resources to thrive.

Ruth Okunnuga, Managing Director of Wasche Paint Nigeria, expressed the need to revolutionize Nigeria’s dry cleaning and laundry industry, emphasizing the lack of proper structure and investment.

She stressed the importance of data collection for effective planning and growth within the sector.

Joseph Oru, Managing Director of Zenith Exhibition, highlighted the conference’s objective of engaging the Federal Government to establish training institutions for dry cleaners. Such institutions would play a crucial role in equipping professionals with the skills and knowledge needed to meet global standards.

As Nigeria’s dry cleaning industry prepares to tap into the vast opportunities offered by the global cleaning market, the Clean Show Africa 2024 conference stands as a pivotal platform for collaboration, innovation, and growth within the sector.

With a focus on excellence and professionalism, stakeholders aim to position Nigeria as a key player in the dynamic and lucrative cleaning and hygiene industry.

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Nigeria-Taiwan Commerce Falls to $500m in 2023

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The Chief of Mission to the Taiwanese Government in Nigeria, Andy Liu, has said that the trade relations between Nigeria and Taiwan drop to $500 million in 2023 from $1 billion in 2021.

Liu made these comments during the 2024 Taiwan Business Forum held in Lagos.

According to Liu, Nigeria’s status as a net exporter of agricultural products, particularly sesame seeds has historically fueled the trade between the two nations.

However, the peak in trade experienced in 2021, buoyed by increased demand for Nigerian agricultural goods, notably declined in subsequent years.

“The highest peak of trade reached about $1 billion in 2021. It was the peak of COVID-19, with Nigerians enjoying surplus trading with Taiwan. We imported more of Nigeria’s agricultural products, such as sesame, aside from oil-related products. In 2021, we had a huge demand for agricultural products for our food processing industries,” Liu stated.

However, the trade dynamics shifted in the following years, leading to a significant decline in trade volume.

Liu attributed this decline to a normalization of demand following the peak in 2021, resulting in a reduction in trade value to $500 million by 2023.

Despite this decrease, Liu remained optimistic about the future trajectory of trade relations between the two countries.

“We might see some level of increase in the near future,” Liu enthused, highlighting Nigeria’s continued significance as a destination for Taiwanese businesses.

In addition to discussing trade volume, Liu addressed the issue of counterfeiting and piracy, which has affected Taiwanese products globally.

He said the Taiwanese government is working to combat this challenge by showcasing the quality of Taiwanese products and providing after-sale services.

“We have been having our delegates visit the world to prove that we are victims of piracy, but we are going to use the platform to show that we have good and quality products to let the world know who the true providers of these quality goods are,” Liu affirmed.

The President of Globe Industries Corporation, David Hwang, echoed concerns about counterfeit products, attributing the decline in profit margins to the influx of counterfeit goods from China.

Hwang emphasized the need for partnerships to address this issue and foster mutually beneficial trade relations.

Responding to the developments, the Director-General of the Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA), Sola Obadimu, commended the Taiwanese focus on African businesses and the quality of their products.

He pledged NACCIMA’s continued collaboration with Taiwanese companies to drive business growth for both nations.

As Nigeria and Taiwan navigate the challenges posed by fluctuating trade volumes and counterfeit goods, stakeholders remain committed to fostering resilient and mutually beneficial economic ties.

The 2024 Taiwan Business Forum served as a platform for dialogue and collaboration, laying the groundwork for future cooperation between the two nations.

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Nigeria Advances Plans for Regional Maritime Development Bank

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Nigeria is making significant strides in bolstering its maritime sector with the advancement of plans for the establishment of a Regional Maritime Development Bank (RMDB).

This initiative, spearheaded by the Federal Government, is poised to inject vitality into the region’s maritime industry and stimulate economic growth across West and Central Africa.

The Director of the Maritime Safety and Security Department in the Ministry of Marine and Blue Economy, Babatunde Bombata, revealed the latest developments during a stakeholders meeting in Lagos organized by the ministry.

He said the RMDB would play a pivotal role in fostering robust maritime infrastructure, facilitating vessel acquisition, and promoting human capacity development, among other strategic objectives.

With an envisaged capital base of $1 billion, RMDB is set to become a pivotal financial institution in the region.

Nigeria, which will host the bank’s headquarters, is slated to have the highest share of 12 percent among the member states of the Maritime Organization of West and Central Africa (MOWCA).

This underscores Nigeria’s commitment to driving maritime excellence and fostering regional cooperation.

The bank’s establishment reflects a collaborative effort between the public and private sectors, with MOWCA states holding a 51 percent shareholding and institutional investors owning the remaining 49 percent.

This hybrid model ensures a balanced governance structure that prioritizes the interests of all stakeholders while fostering transparency and accountability.

In addition to providing vital funding for port infrastructure, vessel acquisition, and human capacity development, the RMDB will serve as a catalyst for indigenous shipowners, enabling them to access financing at favorable terms.

By empowering local stakeholders, the bank aims to stimulate economic activity, create employment opportunities, and enhance the competitiveness of the region’s maritime sector on the global stage.

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