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Google Placed its Own Ads First, Study Claims

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  • Google Placed its Own Ads First, Study Claims

Adverts for Google products occupied 91% of the top ad slots on the firm’s search results pages, in a study done for the Wall Street Journal.

Advertising data firm Semrush analysed 25,000 pages for the study.

It looked at 1,000 results for 25 search terms including laptop, watches, speakers and smoke detectors on Google.

Products sold by Google’s parent firm Alphabet dominated the top of the results. Google said it had strict rules for buying its advertising space.

A spokesman said that the firm’s marketing policies were “consciously and carefully designed” so as not to intervene with ad pricing.

“All our bids are excluded from the auction when determining the price paid by other advertisers and we have strict rules and processes – set to tougher levels than our customers – to govern the use of our own ads products,” he said.

The Wall Street Journal reported that in all 1,000 searches for the term “laptop” in the study, the top result was for Google’s Chromebook.

Additionally 98% of searches for “watches” resulted in links to Android smartwatch retailers appearing on top.

Android and Chromebook are both owned by Alphabet.

It also noted that alarm products by another Alphabet firm, Nest, featured highly in searches for smoke detectors.

The paper added that after sharing the results with Google many of the ads disappeared – and a BBC test found that other brands including Apple, Lenovo and Apollo now appear to dominate the top of results pages for these terms.

In July 2016 the European Commission alleged that Google had abused its dominance in internet shopping and restricted competition – which the firm denied.

‘Algorithmic world’

“We think when we look at the screen that Google is placing its ads above others but advertising doesn’t work in that way,” said Daniel Knapp, senior analyst at IHS.

“It may be that Google is willing to pay more than others or that it has better targeting data for identifying users. The method of the [Wall Street Journal] experiment may also be flawed.”

The advertising auctions are automated and run by algorithms, he added.

“We live in an algorithmic world. How are these algorithms making decisions on our behalf and how is that distorting markets and society in general?” he said.

“This is an example of a much bigger underlying issue.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Crude Oil

NNPC and Newcross Set to Boost Awoba Unit Field Production to 12,000 bpd

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NNPC and Newcross Exploration and Production Ltd are working together to increase production at the Awoba Unit Field to 12,000 barrels per day (bpd) within the next 30 days.

This initiative, aimed at optimizing hydrocarbon asset production, follows the recent restart of operations at the Awoba field, which commenced this month after a hiatus.

The field, located in the mangrove swamp south of Port Harcourt, Rivers State, ceased production in 2021 due to logistical challenges and crude oil theft.

The joint venture between NNPC and Newcross is poised to bolster national revenue and meet OPEC production quotas, contributing significantly to Nigeria’s energy sector.

Mele Kyari, NNPC’s Group Chief Executive Officer, attributes this achievement to a conducive operating environment fostered by the administration of President Bola Ahmed Tinubu.

The endeavor underscores a collective effort involving stakeholders from various sectors, including staff, operators, host communities, and security agencies, aimed at revitalizing Nigeria’s oil and gas sector.

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Gold

Gold Prices Slide Below $2,300 as Investors Digest Fed’s Rate Outlook

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Amidst a backdrop of global economic shifts and geopolitical recalibration, gold prices dipped below the $2,300 price level.

The decline comes as investors carefully analyse signals from the Federal Reserve regarding its future interest rate policies.

After reaching record highs earlier this month, gold suffered its most daily decline in nearly two years, shedding 2.7% on Monday.

The recent retreat reflects a multifaceted landscape where concerns over escalating tensions in the Middle East have eased, coupled with indications that the Federal Reserve may maintain higher interest rates for a prolonged period.

Richard Grace, a senior currency analyst and international economist at ITC Markets, noted that tactical short-selling likely contributed to the decline, especially given the rapid surge in gold prices witnessed recently.

Despite this setback, bullion remains up approximately 15% since mid-February, supported by ongoing geopolitical uncertainties, central bank purchases, and robust demand from Chinese consumers.

The shift in focus among investors now turns toward forthcoming US economic data, including key inflation metrics favored by the Federal Reserve.

These data points are anticipated to provide further insights into the central bank’s monetary policy trajectory.

Over recent weeks, policymakers have adopted a more hawkish tone in response to consistently strong inflation reports, leading market participants to adjust their expectations regarding the timing of future interest rate adjustments.

As markets recalibrate their expectations for monetary policy, the prospect of a higher-for-longer interest rate environment poses challenges for gold, which traditionally does not offer interest-bearing returns.

Spot gold prices dropped by 1.2% to $2,298.67 an ounce, with the Bloomberg Dollar Spot Index remaining relatively stable. Silver, palladium, and platinum also experienced declines following gold’s retreat.

The ongoing interplay between economic indicators, geopolitical developments, and central bank policies continues to shape the trajectory of precious metal markets.

While gold faces near-term headwinds, its status as a safe-haven asset and store of value ensures that it remains a focal point for investors navigating uncertain global dynamics.

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Crude Oil

Oil Prices Hold Firm Despite Middle East Tensions

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Despite ongoing tensions in the Middle East, oil prices remained resilient, holding steady above key levels on Tuesday.

Brent crude oil traded above $87 a barrel after a slight dip of 0.3% on the previous trading day, while West Texas Intermediate (WTI) hovered around $82 a barrel.

The stability in oil prices comes amidst a backdrop of positive sentiment across global markets, with signs of strength in various sectors countering concerns about geopolitical tensions in the Middle East.

One of the factors supporting oil prices is the weakening of the US dollar, which makes commodities priced in the currency more attractive to international investors.

Concurrently, equities experienced gains, contributing to the overall positive market sentiment.

However, geopolitical risks persist as Israel intensifies efforts to eliminate what it claims is the last stronghold of Hamas in Gaza and secure the release of remaining hostages.

These actions are expected to keep tensions elevated in the region, adding uncertainty to oil markets.

Despite the geopolitical tensions, options markets have shown a more optimistic outlook in recent days regarding the potential for a spike in oil prices. This suggests that market participants are cautiously optimistic about the resolution of conflicts in the region.

Despite the lingering risks, oil prices have remained below the $90 per barrel price level, a level that many analysts consider significant, particularly as the summer months approach, typically known as the peak demand season for oil.

While prices have experienced some volatility, they have yet to reach the $90 threshold, prompting expectations of further increases later in the year.

Jeff Currie, chief strategy officer of energy pathways at Carlyle Group, expressed confidence in the potential for oil prices to surpass $100 per barrel, citing tight market conditions indicated by timespreads.

However, he also noted the importance of monitoring OPEC’s response to rising prices, as the organization may adjust production levels to stabilize the market.

Overall, while geopolitical tensions in the Middle East continue to pose risks to oil markets, the resilience of oil prices amidst these challenges underscores the complex interplay of global factors influencing commodity markets.

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