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Seun Osewa, Nairaland ‘Playing Too Small’

Nairaland has failed to leverage its young and enthusiastic diverse community to chart a new course for the seemingly young Nigeria’s developing tech industry

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Nairaland is arguably the biggest African forum and one of the largest online forums in the world, with over 3.2 million topics posted to date, and a preferable platform for about 1.7 million users. It sits atop most African online businesses, this includes Linda Ikeja’s blog, self-acclaimed Africa’s richest blogger.

However, Nairaland has failed to leverage its young and enthusiastic diverse community to chart a new course for the seemingly young Nigeria’s developing tech industry. Ranked 1,000 most visited websites in the world and 8th in Nigeria, Seun Osewa, the CEO and founder of Nairaland has not just relegated Nairaland to an ordinary sole proprietor business, but also failed to capitalize on its voluminous database that dated back to 2005, and doubled as the most ‘unique’ unused Nigerian search engine.

Unique in the sense that Nairaland’s database comprises contents from people that take pride in telling their stories, everyday stories, and global happenings through unconventional reporting style, these individuals don’t just tell stories, they validate them with pictures, videos and sometimes links to substantiate their experience during the occurrence as they are sometimes eyewitnesses.

Accordingly, these stories alert the authorities, corporations, stakeholders, etc. to the urgency of the matter, therefore, creating an enabling platform for socio-consciousness and community police across the Nigerian Federation. While also serving as a meeting point for like-minded people.

But over time, Nairaland has been misrepresented or presented as an ordinary forum that can’t create real jobs, even by its founder. This misconception has limited his vision for Africa’s largest social news aggregation and discussion website.

According to a Seun Osewa comment, after Mark Zuckerberg commends Jobberman Founders “The Jobberman founders deserve to be commended by Zuckerberg because they created a real business employing lots and lots of people and they have an inspiring story that is quite similar to Zuckerberg’s story. I am just a lone geek who runs a web forum. There’s no comparison.”

The quote above gives an insight into his understanding of ‘Nairaland’ as a business. For instance, Reddit is to the U.S., what Nairaland is to Nigeria, but while Reddit has been able to leverage its diverse audience for growth and is currently valued at $500 million, with the possibility of going public in 2017. Nairaland is still struggling with the right revenue model and was forced to drop its ads rates by about 40 percent within two years.

Nairaland was founded a mouth before Reddit Inc. was created in April 2005.

This is an indication that advertisers are wary of the platform. The question is how so? Because this is a website that attracts more than 29 million visitors and 170 million page views per month. The answer is simple ‘playing too small’.

Playing Too Small

Perhaps, Linda Ikeji is a perfect example and she is not a programmer, but knows what she wants and constantly searches for talents to help bring her vision to life. This forward-thinking has translated into multiple businesses and job creation. While, Nairaland has a broader database built around eyewitness reporting, social networking with a series of wedding testimonies and enthusiastic users, Linda Ikeji launched a similar product three weeks ago and already has 150,000 users, almost 10 percent of Nairaland’s current users. In fact, she was approached by some investors willing and ready to invest as much as $2 million (₦940,000,000) in Linda Ikeji Social this week, a start-up of three weeks. Pushing the limit!

Pushing the limit

Throughout the year, Nairaland has remained the same without a single change or new product. While tech companies are constantly launching new products to retain old users and attract new ones, Nairaland continued to service the same old users with multiple accounts. The truth is Nairaland needs more than Seun Osewa at this stage to maximize its potential, especially in terms of innovation and creativity. It is just a lot for one person.

Brand representation

Nairaland is the first brand in its category with no known face, even the moderators do not know. While its founder has a right to his privacy, users and stakeholders need to know what Nairaland’s mission and vision are and how Nairaland as a platform can impact their lives. So, someone that shares those values needs to be the brand ambassador and constantly represent Nairaland as a brand. This, will not just introduce Nairaland to new users, but strengthen its position as a true brand

12/19/2022 – Update after seven years

Seun now has a vibrant Twitter account @seunosewa and made a few other changes. However, Nairaland remained largely the same.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Fintech

Flutterwave Hit by Another Security Breach, Billions of Naira Diverted to Multiple Bank Accounts

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In another blow to the financial technology sector, Flutterwave, a prominent player in Nigeria’s digital payment landscape, has been rocked by yet another security breach, resulting in the diversion of billions of naira to multiple undisclosed bank accounts.

This incident is the latest in a series of setbacks for the fintech company, raising concerns about the integrity of its systems and the safety of customer funds.

According to insider sources familiar with the matter, unauthorized transactions amounting to approximately ₦11 billion ($7 million) were illicitly transferred to several accounts during April 2024.

However, other sources suggest the figure could be as high as ₦20 billion ($13.5 million), underscoring the magnitude of the breach.

Flutterwave, responding to inquiries regarding the breach, acknowledged the unauthorized activities but stopped short of confirming the exact amount involved.

In a statement to TechCabal, the company assured the public that no customer funds were lost or compromised, and the confidentiality of customer data remained intact.

The modus operandi of the perpetrators involved transferring the stolen funds to various accounts across five financial institutions over a span of four days.

To evade detection, the transactions were carefully orchestrated to stay below thresholds that trigger fraud checks, highlighting the sophistication of the operation.

Law enforcement agencies have been notified of the breach, and investigations are underway to apprehend those responsible.

Flutterwave has also initiated measures to mitigate the impact of the incident, including temporarily restricting the accounts implicated in the unauthorized transfers.

Industry analysts note that this is not the first time Flutterwave has fallen victim to such security breaches. Over the past fourteen months, the company has grappled with multiple incidents of unauthorized transfers, raising serious concerns about the adequacy of its cybersecurity measures.

In October 2023, Flutterwave reported unauthorized transactions totaling ₦19 billion ($24 million), affecting thousands of account holders across 35 banks and financial institutions.

Subsequent breaches in March and February 2023 saw millions of naira diverted to numerous bank accounts, further exposing vulnerabilities in the company’s systems.

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Fintech

Moniepoint Inc Moniepoint Inc Named Africa’s Fastest-Growing Financial Institution by Financial Times

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Moniepoint Inc, parent company of Nigeria’s leading financial institutions, Moniepoint MFB and TeamApt Ltd has been ranked by the Financial Times, one of the world’s leading business news organizations, recognized internationally for its authority, integrity, and accuracy as Africa’s fastest-growing financial institution.

The world’s leading financial publication confirmed Moniepoint Inc’s accolade in its annual “Africa’s Fastest Growing Companies” survey, released today. It is the second consecutive year Moniepoint has achieved both the fastest-growing fintech milestone, and, ranked in Africa’s top four fastest-growing companies overall.

The survey was compiled by Statista, a leading research company renowned for its insight into African companies’ actual performance, in a rigorous screening process. In this survey, companies are ranked based on 2019-2022 data by their absolute growth rate of revenues and their compound annual growth rate (CAGR). Moniepoint’s growth rates of 7,979% (absolute) and 332% (CAGR) ranked it ahead of hundreds of leading companies from diverse industries such as technology, telecoms, financial services, and healthcare.

Moniepoint Inc has long been one of Africa’s largest business payments platforms, processing over $182 billion for customers in 2023. It will be recalled that in August 2023, Moniepoint MFB entered the personal banking market offering reliable banking services to millions of individuals across Nigeria.  The holding group also doubled its global headcount, growing to over 1,800 employees by the end of 2023.

This recognition highlights Moniepoint’s success as Africa’s leading fintech, driving financial inclusion by empowering underserved businesses and individuals to access the formal financial system, contributing to a key goal of the Nigerian government.

Tosin Eniolorunda, Group CEO of Moniepoint Inc., said: “We are thrilled to be recognised by the Financial Times as Africa’s fastest growing fintech for the second consecutive year. Achieving rapid growth and scale is a fantastic achievement; maintaining that year-on-year is even better. The ranking is a testament to the dedication and hard work of the entire Moniepoint team, and the trust of millions of customers across Africa in the Company.

“2023 was a pivotal year for Moniepoint. Moniepoint has moved from being an agency-dominated institution to becoming merchant-dominated as we have seen a lot more people embrace more digital payment solutions. It is humbling to see that we have become a household name that people have come to know and trust, the bellwether for reliable transactions every time.

With our foray into the personal banking market, we have been able to deliver seamless and reliable payment solutions for Nigerians especially those in underserved communities as we continue to supercharge access to financial services and contribute to economic growth and wealth creation.  2024 is set to be even more exciting with continued growth, driving compliance and innovation, as we maintain our leading role within the African fintech sector, driving financial inclusion across Africa.”

According to David Pilling, FT Africa Editor, “The third year of our now expanded ranking of Africa’s Fastest Growing Companies comes against a background in which many economies are struggling to recover from the Covid pandemic. The FT-Statista list reveals the type of companies that, even in hard times, have managed to grow, often by disrupting markets…This year, our ranking has a wider geographical spread of companies than before. The big newcomer is Morocco, with 12 companies in the top 125 against just three last time. Mauritian-domiciled companies also did well with nine winners, against four in 2022. South Africa had 42 companies in the list, followed by Nigeria’s 25, while Kenya tied third at 12.”

Moniepoint Inc.’s technology powers over five million businesses and their customers, offering all the payment, banking, credit and business management tools they need to succeed.  Establishing itself as a market leader in Nigeria across various segments from commerce to health and hospitality amongst many others, Moniepoint’s transformational and positive strides has earned it local and international plaudits.

In 2023, for the second year running, Moniepoint Inc was named amongst the 100 most promising private fintech companies by CB Insights. Moniepoint MFB received the Rising Star Family Business Award at the Pwc/Businessday Family Business Summit; while bagging the Fintech Company of the Year award at the 16th edition of Leadership Newspapers Conference and Awards.

Industry analysts have averred that as a strongly embedded and systemic institution in the digital payment services segment, with an eye on the future, Moniepoint Inc is poised to continue to deliver innovative solutions that promote inclusivity, drive sustainability and create new vistas in the markets where they operate.

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E-commerce

Jumia Plans Warehouse Consolidation in Lagos Amid Nigeria Focus

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Jumia Technologies AG, the Nasdaq-listed e-commerce giant, has unveiled plans to consolidate its warehouses in Nigeria.

This decision is part of the company’s broader strategy to prioritize Nigeria, Africa’s most populous nation as it endeavors to turn profitable amidst challenging market conditions.

The consolidation initiative will see Jumia merging its three existing warehouses in Nigeria into a single expansive depot spanning 30,000 square meters, strategically located in Lagos.

Francis Dufay, CEO of Jumia, emphasized the cost-cutting benefits associated with this move, highlighting the company’s commitment to optimizing its operational efficiency.

Speaking about the rationale behind the consolidation, Dufay expressed confidence in Nigeria’s potential to provide Jumia with the scale needed to achieve profitability.

Despite facing headwinds such as currency fluctuations and a challenging economic environment, Jumia views Nigeria as a key market for growth, anticipating positive developments in the medium term.

Jumia’s decision to streamline its operations in Nigeria comes against the backdrop of its ongoing efforts to navigate the complexities of the e-commerce landscape.

Despite reporting an operating loss of $8.33 million in the first quarter of the year, the company remains optimistic about its prospects in Nigeria, where it continues to witness steady revenue growth.

The e-commerce giant’s commitment to Nigeria underscores its long-term vision and determination to succeed in the region.

With plans to expand its footprint to additional cities across the country, Jumia aims to capitalize on Nigeria’s vast market potential and consumer demand.

However, Jumia’s journey to profitability in Nigeria is not without its challenges. The country’s economic landscape has been marred by currency devaluations, infrastructural deficiencies, and logistical hurdles.

Yet, amidst these obstacles, Jumia remains resilient, banking on Nigeria’s economic revival efforts and policy reforms to fuel its growth trajectory.

As part of its strategy to adapt to evolving market dynamics, Jumia has introduced innovative initiatives such as buy-now-pay-later financing options to cater to customers grappling with rising prices.

Also, the company remains vigilant in monitoring pricing dynamics, ensuring competitive pricing to meet the needs of price-conscious consumers.

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