Connect with us

Technology

Toyota Hilux Undergoes Abuja Road Test

Published

on

toyota hilux
  • Toyota Hilux Undergoes Abuja Road Test

Toyota Nigeria Limited is not leaving anything to chances in its resolve to capture more market share in the pickup segment of the nation’s auto industry as it exposes the Hilux to various conditions of road in Abuja during a special test drive.

In a solo effort, the representative of the Toyota Motor Corporation in Nigeria last week held a two-day test drive in the nation’s capital, which was meant to showcase the various features of the vehicle and its strength over competition.

Lovers of pickups from different corporate firms, ministries, departments and agencies of government in Abuja as well as individuals were invited to take part in the driving expedition.

Although it was done in the Exhibition Pavilion of the Arts and Culture Exhibition Centre opposite Radio House, everyone that participated in the test drive had to take the Hilux through different road conditions within the spacious area specially prepared for the drive.

The heaps of sand and gravel separately dumped on the driveway, the hilly spot and steep bumpy areas were meant to depict different conditions of the road and how the vehicle could overcome the challenges without much stress.

The Marketing Manager, TNL, Mr. Bayo Olawoyin; and the firm’s Public Relations and Advert Manager, Mrs. Bukky Ogunnusi, led the Toyota team that provided the visitors with the necessary briefing and guide before and during each test drive session.

Olawoyin said the decision to organise the test drive was based on the TNL’s research, whose findings showed that many drivers/owners of Toyota Hilux hardly used the various features of the pickup that were expected to ease the driving and comfort of the vehicle, especially in very difficult terrain.

“It is to further educate them on the benefits of using the Hilux, which has been specially built to conquer very difficult terrain,” he said.

He listed the vehicle’s off road features, whose functions were explained and put to use during the test drive, to include auxiliary gear (4×2 and 4×4 transfer switch); Hill-start Assist Control; and Active Traction Control.

Ogunnusi said the turnout of people for the Hilux test drive was impressive, adding that they were encouraged by the response from the construction sector, armed forces and individual buyers.

“It is not about sale; we don’t sell directly to the buyers, We’re just showing the customers how they can further enjoy the use of Hilux. For this workhorse, they should rest assured that they will get real value for their money,” she said.

According to her, the vehicle is known for its quality, safety and reliability as it can easily get out of trouble spots such as muddy, hilly and swampy areas.

In its review of the 2016 Hilux, carmagazine.co says, “The Toyota Hilux has long been seen as the ‘go anywhere, do anything’ pickup, and its toughness and durability has made it a firm favourite in challenging environments.

“It can lay claim to being the best-selling one-tonne pickup truck of all time, with over 18 million sales since it became available in 1968.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

Continue Reading
Comments

Startups

Madica Empowers African Startups with $200,000 Investments Each

Published

on

Start-up - Investors King

Madica, a structured investment program dedicated to nurturing pre-seed stage startups in Africa, has announced its inaugural investments in three innovative ventures.

Each of these startups is set to receive up to $200,000 in funding from Madica and will participate in the program’s comprehensive 18-month company-building support initiative.

The investment program provides a personalized curriculum, hands-on mentorship, founder immersion trips, executive coaching, and access to Madica’s extensive global network of investors for follow-on funding.

The primary objective of this support is to drive growth and ensure the long-term success of the startups.

Emmanuel Adegboye, Head of Madica, expressed his excitement regarding the investments, highlighting the abundant talent and innovation present in the African tech ecosystem.

He said Madica is committed to supporting African founders who often face challenges in accessing necessary support due to perceptions of risk among global investors.

Madica employs an open application process, collaborating closely with local ecosystem players such as incubators, accelerators, and angel networks to identify and support promising entrepreneurs.

The selection process remains rigorous, with investments made on a rolling basis throughout the year.

With plans to invest in up to 10 additional startups this year, Madica aims to expand the reach of venture capital and founder mentorship across Africa, addressing the existing imbalances in funding availability.

The announcement of these investments marks a significant milestone for the selected startups, providing them with vital financial support as well as access to invaluable resources and networks to propel their growth and success in the competitive landscape of the African startup ecosystem.

Continue Reading

Social Media

Meta’s Revenue Woes Shake Tech Industry Confidence

Published

on

Facebook Meta

The tech industry faced a wave of uncertainty as Meta Platforms Inc., formerly known as Facebook, delivered a disappointing earnings report that sent shockwaves through the market and dented investor confidence.

Meta’s forecast of weaker-than-expected sales for the current quarter, coupled with plans for higher capital expenditures, rattled investors who were eagerly anticipating robust results.

Shares of Meta plummeted by as much as 19% in after-hours trading to trigger a cascade effect across the tech sector.

The tech-heavy Nasdaq 100 Index experienced a decline of up to 1%, reflecting broader concerns about the health of the industry.

Analysts and investors alike expressed dismay at Meta’s inability to meet revenue expectations, citing uncertainties surrounding the company’s adoption and monetization of artificial intelligence (AI) technologies.

Jack Ablin, Chief Investment Officer at Cresset Wealth Advisors, highlighted the disappointment on the revenue front, overshadowing any optimism about AI adoption.

Questions lingered regarding the efficacy of AI investments and their potential benefits to users, leading to increased skepticism among stakeholders.

The repercussions of Meta’s earnings miss extended beyond its own stock, impacting other tech giants slated to report earnings in the coming days.

Alphabet Inc., Amazon.com Inc., and social media companies like Snap Inc. and Pinterest Inc. all witnessed notable declines, signaling a broader sentiment shift within the industry.

The fallout from Meta’s revenue woes reverberated across the tech landscape, affecting chipmakers, server manufacturers, and software firms. Nvidia Corp., Micron Technology Inc., and International Business Machines Corp. were among the companies affected, as investor concerns over AI investment and revenue growth cast a shadow over the sector’s outlook.

As the tech industry grapples with Meta’s disappointing results, stakeholders are left to ponder the implications for future investments and strategic decisions.

The episode serves as a stark reminder of the inherent volatility and uncertainty within the tech sector, underscoring the importance of diligent risk management and strategic foresight in navigating turbulent markets.

Continue Reading

Social Media

TikTok Vows Legal Battle Amid Threat of US Ban

Published

on

TikTok 1

As the specter of a US ban looms large over TikTok, the popular social media platform has declared its intention to wage a legal battle against potential legislation that could force its Chinese-owned parent company, ByteDance Ltd., to divest its ownership stake in the app.

In what amounts to a fight for its very existence in one of its most crucial markets, TikTok is gearing up for a high-stakes showdown in the courts.

The alarm bells were sounded within TikTok’s ranks as Michael Beckerman, the company’s head of public policy for the Americas, issued a rallying cry to its US staff.

In a memo obtained by Bloomberg News, Beckerman characterized the proposed legislation as an “unprecedented deal” brokered between Republican Speaker and President Biden, signaling TikTok’s readiness to challenge it legally once signed into law.

“This is an unprecedented deal worked out between the Republican Speaker and President Biden,” Beckerman stated in the memo. “At the stage that the bill is signed, we will move to the courts for a legal challenge.”

The urgency of TikTok’s response stems from recent developments in the US Congress, where lawmakers have fast-tracked legislation mandating ByteDance’s divestment from TikTok.

The bill, intricately linked to a vital aid package for Ukraine and Israel, has garnered significant bipartisan support and is expected to swiftly pass through the Senate before landing on President Biden’s desk.

Beckerman minced no words in his critique of the proposed legislation, labeling it a “clear violation” of TikTok users’ First Amendment rights and warning of “devastating consequences” for the millions of small businesses that rely on the platform for their livelihoods.

TikTok’s defiant stance reflects the gravity of the situation facing the tech giant, which has spent years grappling with concerns from US officials regarding potential national security risks associated with its Chinese ownership.

Despite extensive lobbying efforts led by TikTok CEO Shou Chew to allay these fears, the company now finds itself at a critical juncture, where legal action appears to be its last line of defense.

ByteDance, TikTok’s Beijing-based parent company, has also signaled its intent to challenge any US ban in court, signaling a united front in the face of mounting pressure.

However, navigating the legal landscape will not be without its challenges, as ByteDance must contend with both US legislative measures and potential obstacles posed by the Chinese government, which has reiterated its opposition to a forced sale of TikTok.

As TikTok prepares to embark on what promises to be a protracted legal battle, the outcome remains uncertain.

For the millions of users and businesses that call TikTok home, the stakes have never been higher, as the platform fights to preserve its presence in the fiercely competitive landscape of social media.

Continue Reading
Advertisement




Advertisement
Advertisement
Advertisement

Trending