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Instagram Wants to Ease Its Users into Shopping

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For a week in May, some of Instagram’s designers, engineers and product managers met not at the company’s Menlo Park, California, headquarters but at a rented house, stocked with grocery store snacks. There, away from computers and armed with pencil and paper, they explored a question important for the photo-sharing app’s future: how do we get our users to shop?

In particular, they wanted to figure out how to introduce shopping tools without making them so obvious that they would transform the app into a splashy catalog. Together they came up with 150 ideas. After an extensive process of elimination, the team settled on the design being unveiled this week: letting brands tag products in their photos, the way users tag their friends. Tap on the tagging descriptions to get more information, tap again to buy on the retailer’s site.

It’s the first test from Facebook Inc.’s Instagram to kick off a broader strategy for helping people pick out and buy things, according to James Quarles, Instagram’s vice president of monetization. The team will gather data from users’ behavior to figure out what to do next. Maybe they’ll add a way to comparison shop, a way to search for products elsewhere on the app or even a Pinterest-like feature to save posts that inspire, he said.

“We are so well-positioned in this space,” Quarles said. “Instagram is super visual, we have a well-defined graph of your interests based on what you’re following, and the serendipity of discovery happens every day through the ad products and who you follow.”

People have long been shopping on Instagram without a formal way to buy things. A crop of influencers on the photo app push fashions into popularity. Company researchers have noticed that users take screenshots of products they love, or direct-message them to themselves. But, like the design team’s caution suggests, making shopping an actual app feature is a risky proposition.

The main problem: shopping hasn’t worked well in social media. Facebook’s history is peppered with discontinued e-commerce products, like birthday gifts for friends and “Facebook credits,” which was a virtual currency for social games. The company recently introduced a Marketplace product that allows people to buy and sell to each other, but its launch was quickly marred when users started posting ads for drugs, sex and exotic animals.

Twitter tested a “buy button” for more than a year, but the project faded and the head of e-commerce departed. Pinterest made a bigger investment in shopping, allowing direct buying on its site from thousands of retailers, but it’s still unclear how popular the tool is with consumers.

Quarles said Instagram aims to learn from all these experiences—especially from its parent company, Facebook, which has shared its notes.

Instagram already lets retailers promote products in ads, but the shopping update would apply to regular posts, making it a more natural experience for users. The app’s e-commerce ambitions are large—including international expansion and a video version of the product—but they’re starting small.

It’s testing its new feature with just 20 brands, including Kate Spade and Warby Parker, and not taking any cut of the proceeds.

For J. Crew, which is one of the test brands, Instagram’s product fills a gap in mobile shopping. For one, it’s image-based, which makes it much more amenable to inspiring people to buy products than Facebook, according to Jenna Lyons, J. Crew’s president and creative director. It has the opportunity to take a customer from the point they’re interested in a product to actually making a purchase. It’s happening in the real world already, she said.

“It’s been a little frustrating to us in the past to not be able to have people purchase on Instagram,” Lyons said. “Not only has it become a place for people to get influenced by their friends, but they’re walking into our stores with their phones and saying, ‘do you have this?'”

She is hoping the test will show that Instagram’s method is subtle enough to not turn people away, but powerful enough to drive people to J. Crew’s site.

“I really hope it works,” Lyons said.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Telegram Was Adding Nearly 500,000 Users Daily Before Durov’s Arrest

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Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.

Telegram’s strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.

The growth ensured that, by the middle of the summer, Telegram’s user base stood at 950 million – meaning that approximately one-eighth of humanity was using the app.

While coming just 50 million shy of 1 billion users is a major milestone, it is interesting to note that the social media platform has, at times, boasted even stronger growth. For example, in July 2023, the CEO and founder, Pavel Durov, revealed that 2.5 million people signed up to Telegram daily.

EU’s shadow over Telegram

Despite Telegram’s popularity and momentum, the platform has been gaining a different kind of attention since August 24 when the French police arrested Durov at an airport near Paris.

Though President Emmanuel Macron and his government maintain that the arrest was not politically motivated, it has nonetheless sparked a strong backlash, with many interpreting it as a crackdown on privacy and free speech.

Indeed, even the allegations of poor moderation and failure to prevent illicit activity are founded, they, nonetheless, raise important questions in the debate on the balance between privacy, surveillance, and national security.

As Andreja Stojanovic, a co-author of the research, noted “Even if genuine and undisputable illicit activity on Telegram was detected, the arrest is still likely to make many question if, by the same logic, the entire police force of a nation should be prosecuted whenever any illegal activity takes place in a private home or a hotel room.”

Nonetheless, there are no guarantees the arrest will have a profound impact on Telegram itself and, indeed, the platform has already shown significant resilience to government pressure during the Russian 2018 ban.

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The Mastercard Foundation Brings Together Key Stakeholders to Drive Impact on Secondary Education

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The Mastercard Foundation will host two pivotal events at the 79th Session of the United Nations General Assembly (UNGA 79) on September 22, 2024.

Both gatherings will address the critical issues of girls’ education and women’s economic empowerment in Africa and will be held at the Millenium Hilton New York, One UN Plaza Hotel.

Under the themes “Powering Parity—Inclusive Education for a Sustainable Future” and “Invincible: Empowering Women, Transforming Africa,” the events will showcase successful educational models and explore solutions to create a more equitable economic landscape for women in Africa.

“Powering Parity—Inclusive Education for a Sustainable Future” will focus on effective strategies and programs to improve young African women’s learning access, outcomes, and transitions to and from secondary education. The session will also include an important announcement on the expansion of a key Mastercard Foundation partnership focused on initiatives for girls and young women.

Additionally, it will explore the pivotal role of education technology in fostering resilient and inclusive learning in Africa. The Mastercard Foundation is committed to accelerating access to dignified and fulfilling work for 21 million young women in Africa by 2030 as part of its Young Africa Works strategy.

“The Foundation is proud to collaborate with exceptional institutions to co-create and scale solutions that drive meaningful impact for communities. Our approach resonates strongly with the UNGA 79 general debate theme of leaving no one behind,” said Tina Muparadzi, Executive Director of Education & Transitions at the Mastercard Foundation.

Various stakeholders, including education ministries, multilateral institutions, and donors, are expected to use the key approaches highlighted at the events to accelerate impact and scale-proven solutions.

Confirmed attendees include Dr. Haja Ramatulai Wurie, Minister of Technical and Higher Education for Sierra Leone; Prof. Birhanu Nega, Minister of Education for Ethiopia; and Hon Bosun Tijani, Minister of Communications, Innovation & Digital Economy for Nigeria.

Reeta Roy, President and CEO of the Mastercard Foundation, noted the importance of this work given the reality that in Sub-Saharan Africa 101M young people between the ages of six and 18 are excluded from formal education.

“Yet, we have every reason to be optimistic, thanks to the extraordinary African educators and innovators, who have created solutions and are delivering quality education to young people,” says Roy.

“Expanding access to all has been at the heart of the Foundation’s work. At these events, education champions will be sharing insights about successful policies and programs from across Africa with each other. Working together, we can scale these solutions and remove barriers for all, especially for girls and young women.”

Held in collaboration with ALADI – African Leadership and Dialogue Institute, the panel discussion “Invincible: Empowering Women, Transforming Africa” will spotlight the unrivalled impact of Africa’s young women in driving economic transformation and propose bold strategies to bolster their access to equitable and affordable financing. This will be driven by a presentation of insights from the Mastercard Foundation’s landmark gender report, “Young Women in Africa: Agents of Economic Growth and Transformation by 2030.”

Panelists will include leading experts in finance, policy, and development, including the Hon. Dr. Jamila Bio Ibrahim, the Honourable Minister for Youth Development in Nigeria, and Deniece Laurent-Mantey, Executive Director of the POTUS Africa Diaspora Advisory Council at the White House, who will drive discussions on transforming financial systems to benefit women.

Both events underscore the Mastercard Foundation’s commitment to releasing the full potential of Africa’s women and fueling a prosperous and inclusive future for the continent.

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Nigeria Falls to 24th in Africa’s Digital Index, Libya and Morocco Lead the Pack

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Startup

Nigeria, Africa’s most populous country and one of its largest economies, ranked 24th in digital development, according to a recent report by Statisense.

The report, released on Thursday, evaluated African nations based on their Information and Communication Technology (ICT) development index, offering insights into the progress and challenges in digital growth across the region.

Despite its size and economic influence, Nigeria was outpaced by smaller nations, including several from North Africa, in digital transformation.

Topping the list was Libya with an ICT index score of 88.1, followed closely by Morocco and Seychelles, which scored 86.8 and 84.7, respectively.

Mauritius, South Africa, and Algeria also featured among the top performers, emphasizing the dominance of North African countries in this sector.

Nigeria, with an ICT index score of 46.9, trails far behind its neighbors Ghana, which ranks 15th with a score of 66.2, and Kenya, ranking 18th with a score of 58.5.

The report highlights that while Nigeria has made strides in increasing internet penetration, which stood at approximately 43.53 percent as of March 2024, the country’s overall digital infrastructure remains underdeveloped.

The Nigerian Communications Commission (NCC) has set ambitious goals for the nation, aiming for 70 percent broadband penetration by 2025 as part of its National Broadband Plan.

Despite these efforts, Nigeria’s current digital standing reflects the significant challenges it faces in achieving that target.

Reacting to the report, Abiola Jimoh, co-founder of the tech firm XChangeBOX, noted that Nigeria’s digital development has been stunted by several factors.

“While Nigeria initially saw a boost in mobile technology and data usage, there has been a shift towards fiber optics in recent years,” Jimoh explained. “However, the high cost of implementing fiber optics, along with the reliance on imported components, continues to be a major obstacle.”

Jimoh also pointed to inconsistent policy directions and political instability as further deterrents to investment in Nigeria’s technology sector.

He emphasized that a stable policy environment and increased local production of digital infrastructure components could significantly boost the country’s ICT development.

In another report from the International Telecommunications Union (ITU) last month, Nigeria was ranked relatively high in its readiness for digital transformation, with a score of 71 percent.

However, the ITU also acknowledged the country’s significant disparities in digital access and infrastructure, calling for urgent improvements.

To bridge this digital divide, Nigeria’s Minister of Communications, Innovation, and Digital Economy, Bosun Tijani, has outlined ambitious initiatives aimed at transforming the nation’s digital landscape.

One such initiative is the deployment of an additional 90,000 kilometers of fiber optic cables, expanding Nigeria’s existing network from 35,000 kilometers to 125,000 kilometers.

This expansion, managed through a special-purpose vehicle, is expected to enhance internet connectivity and position Nigeria as a leader in digital infrastructure on the continent.

Once completed, Nigeria’s fiber optic network will be the third-largest in Africa, behind South Africa and Egypt, providing improved connectivity to over 200,000 institutions and contributing to GDP growth.

While Nigeria’s path to digital transformation is marked with challenges, the initiatives underway represent a significant step toward improving its ICT index ranking and unlocking the economic potential of its large, youthful population.

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