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Jumia Plans Affiliate Marketing Opportunities

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Jumia, one of Africa’s largest online stores, has commenced discussion with Nigeria’s top five affiliate marketers to discuss the opportunities and the future of affiliate marketing in Nigeria.

Affiliate marketing is a performance-based marketing tool whereby each affiliate partner is rewarded for each visitor or customer he or she brings on the partner’s website.

Affiliate marketing usually takes the form of traditional ads, which are called banners, placed on the affiliate’s website, redirecting to the e-commerce’s website.

This type of mutually-beneficial marketing collaboration has proved most successful. “Indeed, it now accounts for a very high share of Jumia’s total traffic on its website,” the online store said in a statement.

Meanwhile, discussions at the roundtable were centred on ways to increase Jumia’s visibility and brand identity on its affiliate partners’ websites, as well as how affiliate partners have benefitted from Jumia’s collaboration.

According to an A-list affiliate marketer, Mr. Pascal Okafor (www.naijatechguide.com), Jumia Nigeria has reached the “highest of heights” and become the leading African online retailing company.

He said, “I believe affiliate marketing had something to do with it. Now, the opportunity has come for Nigerians to make money online as an affiliate with Jumia.

“The potential revenue that can be generated for affiliate partners is enormous and anyone is welcome to join and earn good money from it.”

Another affiliate marketer, Jackson Bassey (www.talkmuzik.com), stated that Jumia’s affiliate programme gave affiliates the opportunity to generate income from the comfort of their home. “I earned over a million naira in the just concluded 2015 Jumia Black Friday Sales. Can you imagine,” he said.

The Managing Director of Jumia Nigeria, Fatoumata Ba, said, “Our vision for the affiliate programme has been to create a seamless avenue for all bloggers or website owners to earn substantial income conveniently from our collaboration while increasing our brand awareness to their visitors and followers.”

He said, “It is a collaboration we are most proud of and will work towards further strengthening.”

Punch

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Facebook Halts ‘Instagram Kids’ Project Following Criticism

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Facebook, which faced sharp criticism from lawmakers and users for its plan to develop an Instagram for kids, announced Monday it’s pausing work on the project.

“While we believe building ‘Instagram Kids’ is the right thing to do, Instagram, and its parent company Facebook, will re-evaluate the project at a later date. In the interim Instagram will continue to focus on teen safety and expanding parental supervision features for teens,” the company said in a statement.

Instagram head Adam Mosseri said the app was meant for children ages 10 to 12.

The pause comes after an explosive Wall Street Journal report showed Facebook repeatedly found its Instagram app is harmful to many teenagers. The Journal cited Facebook studies over the past three years that examined how Instagram affects its young user base, with teenage girls being most notably harmed.

One internal Facebook presentation said that among teens who reported suicidal thoughts, 13% of British users and 6% of American users traced the issue to Instagram.

The report led lawmakers to readdress their concerns over the social media app. Just after the news broke, representatives on both sides of the aisle demanded answers from Facebook. Rep. Lori Trahan, D-Mass., also called on Facebook to abandon its Instagram for kids efforts.

Antigone Davis, Facebook’s global head of safety, will testify before the Senate Commerce subcommittee on consumer protection on Thursday.

Facebook has repeatedly defended its efforts to draw more kids to the app. Mosseri argued in a blog post early Monday that children are already online.

“Critics of ‘Instagram Kids’ will see this as an acknowledgment that the project is a bad idea. That’s not the case. The reality is that kids are already online, and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today,” he said. Instagram will pause its work to address concerns with parents, experts, policymakers and regulators.

Instagram will also work on expanding its parental controls to teen accounts.

“These new features, which parents and teens can opt into, will give parents the tools to meaningfully shape their teen’s experience,” Mosseri said.

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Telecommunications

Mobile Operators Experienced 16,000 Outages in Seven Months, Says Minister

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The Minister of Communications and Digital Economy, Dr. Isa Ibrahim Pantami has disclosed that there were about 16,000 reported outages by mobile network operators in the country from January 2021 to July 2021.

The outages, according to him, were due to fibre cuts, access denial and theft, leading to service disruption in the affected areas.

The Minister who disclosed this in Maiduguri, during a recent town hall meeting, where he addressed the vandalism of power and telecommunications infrastructure, noted that the protection of the critical infrastructural facility was key to the nation’s security, economic vitality, public health and safety.

The event, which was organised by the Ministry of Information and Culture, was attended by Governor Babagana Zulum of Borno State, his Deputy, Mr. Usman Kadafur, and other stakeholders. The Minister of Information and Culture, Alhaji Lai Mohammed, led some other ministers who were panellists at the town hall meeting.

Pantami, who was represented by the Commissioner for Technical Services, Nigerian Communications Commission (NCC), Mr. Ubale Maska, decried the situation where telecoms installations that were destroyed in the attacks by terrorists had not been replaced as a result of the lingering insecurity and tensions in parts of the North-east.

As a way forward, the minister recommended continuous stakeholders buying-in and synergy among security forces.
He also urged the National Assembly to expedite the passage of the Critical Infrastructure Protection Bill for onward submission to the President for assent.

Pantami, also said the Fifth Generation (5G) network, that was recently approved by the Federal Executive Council, would be deployed in Nigeria in January 2022. He said when deployed, it would aid the surveillance of public assets against vandalism.

He said while the technology would boost surveillance against criminal elements vandalising public infrastructure across the country, other measures should be put in place to arrest them and bring them to book.

The minister disclosed that there were over 50,000 telecommunication sites across the country, which made it difficult to manage manually except through the deployment of modern technology.

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Fund Raising

Nigerian Energy Startup Secures $2M Investment From Shell-Owned Fund

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Nigerian startup Infibranches Technologies, which helps solar energy providers manage their operations and receive payments, has secured US$2 million funding from All On, an impact investment company backed by oil major Shell.

Founded in 2019, the Lagos-based Infibranches has developed two flagship products – OmniBranches and Green Energy Plug – that help companies with large distribution networks, particularly solar home system distributors and mini-grid developers, manage their operations.

OmniBranches is a management platform with features that include agent hierarchy management, commission tracking, transaction records, transaction analytics, and profile management, while Green Energy Plug is a single point of integration for payments and other financial services for service providers in the Nigerian renewable energy sector.

So far the company has served over one million customers and processed over US$120 million in transactions, and the US$2 million All On investment will be used to support the next stage of its growth by financing inventory, agent acquisition, and product and technology development, as well as providing working capital for Infibranches’ plans to distribute solar home systems for households and commercial users across Nigeria, with a special focus in the Niger Delta.

“Through this investment, Infibranches plans to speed up customer acquisition in its current markets. This will also improve existing products like Omnibranches, which has served over a million customers and introduce new products and services to address energy distribution issues,” said chief executive officer (CEO) Olusola Owoyemi.

Dr Wiebe Boer, chief executive of All On, commended Infibrances for its innovative business model that solves payments and collections problems solar system distributors and mini-grid developers face across Nigeria.

“This partnership merges fintech and renewables in a way we haven’t seen in Nigeria before and will enable tens of thousands of new electricity connections,” he said.

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