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Jumia Plans Affiliate Marketing Opportunities

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Jumia, one of Africa’s largest online stores, has commenced discussion with Nigeria’s top five affiliate marketers to discuss the opportunities and the future of affiliate marketing in Nigeria.

Affiliate marketing is a performance-based marketing tool whereby each affiliate partner is rewarded for each visitor or customer he or she brings on the partner’s website.

Affiliate marketing usually takes the form of traditional ads, which are called banners, placed on the affiliate’s website, redirecting to the e-commerce’s website.

This type of mutually-beneficial marketing collaboration has proved most successful. “Indeed, it now accounts for a very high share of Jumia’s total traffic on its website,” the online store said in a statement.

Meanwhile, discussions at the roundtable were centred on ways to increase Jumia’s visibility and brand identity on its affiliate partners’ websites, as well as how affiliate partners have benefitted from Jumia’s collaboration.

According to an A-list affiliate marketer, Mr. Pascal Okafor (www.naijatechguide.com), Jumia Nigeria has reached the “highest of heights” and become the leading African online retailing company.

He said, “I believe affiliate marketing had something to do with it. Now, the opportunity has come for Nigerians to make money online as an affiliate with Jumia.

“The potential revenue that can be generated for affiliate partners is enormous and anyone is welcome to join and earn good money from it.”

Another affiliate marketer, Jackson Bassey (www.talkmuzik.com), stated that Jumia’s affiliate programme gave affiliates the opportunity to generate income from the comfort of their home. “I earned over a million naira in the just concluded 2015 Jumia Black Friday Sales. Can you imagine,” he said.

The Managing Director of Jumia Nigeria, Fatoumata Ba, said, “Our vision for the affiliate programme has been to create a seamless avenue for all bloggers or website owners to earn substantial income conveniently from our collaboration while increasing our brand awareness to their visitors and followers.”

He said, “It is a collaboration we are most proud of and will work towards further strengthening.”

Punch

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Startups

5000 Startups From Nigeria, Kenya and South Africa Completed Google Training Programme

No less than 5000 startups from Nigeria, Kenya and South Africa have completed the Google Hustle Academy training programme.

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No less than 5000 startups from Nigeria, Kenya and South Africa have completed the Google Hustle Academy training programme. The programme was designed to help business owners learn soft skills that complement their hard talents.

Investors King learnt that Google received more than 10,000 applications for this year’s edition. 

It could be recalled that earlier this year, Google announced a plan to train 5,000 African Small and Medium Enterprises (SMEs) with participants coming from Nigeria, Kenya and South Africa. 

Google noted that participants will go through a training academy where they will undergo five days of hands-on training and receive 3,000 hours of training on fundamental aspects of business to help them navigate the challenges faced by SMEs in Africa.

According to the press statement released by Google Head of Brand & Reputation, Sub Sahara Africa, Mojolaoluwa Aderemi-Makinde after the completion of the training, participants attended a five-day virtual boot camp where they learned how to define their business strategy, increase sales, and how to pitch for investor funding. 

While dividing them into 23 cohorts, they were also trained in digital marketing and effective financial planning.

This is in addition to the one-on-one mentoring sessions received by each participant. The mentoring session was handled by a network of trained mentors and coaches. 

Meanwhile, Aderemi-Makinde further revealed that Google has launched a new speaker series in which successful African entrepreneurs share lessons and advice. 

He added that Google will continue to do more to help African entrepreneurs and small businesses thrive.

“(The) speaker series will allow Small and Medium Businesses to get insight from business owners from an array of sectors, focusing on the issues, themes and subjects they face on a regular basis,” he said. 

He stated that Small and medium-sized businesses are the backbone of the global economy while noting that in Africa, they account for an estimated 80 per cent of jobs. 

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Fund Raising

Nigerian Based Food Tech Startup, Orda Raises $3.4 Million in Seed Funding

Orda Africa has now raised a combined $4.5 million raised by the African-centric food tech company. 

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Nigerian-based food tech startup, Orda announced it has raised a sum of $3.4 million in seed funding after it raised $1.1 million in pre-seed funding at the beginning of this year. This makes it a total of $4.5 million raised by the African-centric food tech company. 

Investors King understands that Orda is an African restaurant cloud operating system that helps restaurants to move from pen and paper to a fully automated digital platform. 

According to the startup, it aims to help more African restaurants maximize their business operations and expand distribution. 

The tech company added that it plans to improve on some new features which include loan, credit, and payment options which will eventually enable its clients to maximize the potential of their business. 

Investors King learnt that this new round of funding was co-led by Quona Capital and FinTech Collective. Other institutional investors which participated in the seed funding include Far Out Ventures, Lofty Inc Capital, Enza Capital, and Outside VC.

In the last one year, Orda has been able to increase its customer base to more than 600 restaurants across Nigeria and Kenya while its weekly processing orders has increased by more than 500 percent. 

Speaking about the growth and focus of the company, Orda’s CEO and co-founder, Guy Futi said “From day one, Orda has been focused on building solutions for small and medium-sized restaurants”.

“These businesses operate with slim profit margins and the power of Orda’s software and financial solutions can catapult their business. Our goal is to provide end-to-end solutions that help them optimize their operations so they become more prosperous”. 

Founded in 2020 by Guy Futi, Fikayo Akinwale, Mark Edomwande, Kunle Ogungbamila, and Namir El-Khouri, Orda has the vision to help small-sized African restaurants optimize their business and achieve sustainable growth.

Meanwhile, the company has attributed its growth over the last 12 months to the excellent team it has put together, a trend it hopes to continue in the coming months. 

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Social Media

Twitter CEO, Elon Musk Alleged Apple Plans to Remove Twitter From iOS Store

Musk claimed that Apple has mostly stopped advertising on Twitter

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Twitter’s new owner and CEO, Elon Musk, has alleged that Apple Inc. is planning to remove the Twitter app from the iOS App Store, the billionaire revealed this in a series of tweets yesterday. 

“Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why,” Musk tweeted on Monday. 

Aside from the threat to remove Twitter from its App Store, Musk also disclosed that Apple has mostly’ stopped advertising on Twitter.

In the following tweet, Musk claimed that Apple has mostly stopped advertising on Twitter. “Do they hate free speech in America,” he asked. 

Investors King had reported that a number of big brands which include Ford, Volkswagen, and General Motors have paused paid advertising on the microblogging platform. 

The brands have alleged that Twitter under the leadership of Elon Musk will open the social media platform to hate speech. 

If Apple eventually removes Twitter from the iOS store, it would be detrimental to Twitter’s business, which is already struggling with a loss of advertisers following Musk’s takeover. 

Millions of users get the Twitter application from the Apple iOS store. Therefore new users will not be able to download the Application on the iOS store while existing users will be deprived of updating the app. 

Washington Post reported that Apple was the top advertiser on Twitter in the first quarter of 2022, spending $48 million on ads on the social platform. 

The newspaper added that Apple’s spending accounted for more than 4 percent of Twitter’s revenue in that quarter.

Although Apple CEO, Tim Cook nor any of the company’s representatives responded to Musk’s post. 

The tweet however caught the attention of United States lawmakers who have proposed bipartisan legislation that aims to dismantle the power that Apple and Google wield through their app stores.

“This is why we need to end the App Store duopoly before the end of this year,” one of the lawmakers, Rep. Ken Buck tweeted. 

“No one should have this kind of market power,” he added.

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