South Africa-based pay TV multichoice has partnered with Comcast NBC Universal and Sky to create top-notch content and technology for streaming customers across multichoice markets.
These companies will form a new Showmax group, powered by Peacock’s leading globally scaled technology, which will see Multichoice own 70 percent and NBC own 30 percent. It will build on Showmax’s success to date and aim to create a leading streaming service in Africa.
The partnership will bring about a combination of MultiChoice’s eccentric local content with a unique pipeline of award-winning and critically acclaimed international content licensed from NBCUniversal and Sky, third-party content from HBO, Warner Brothers International, Sony, and others, as well as live English Premier League (EPL) football.
Speaking on Multichoice’s partnership with other streaming services, Chief Executive Officer of Multichoice Calvo Mawela said,
“We launched Showmax as the first African streaming service in 2015 and are extremely proud of its success to date. This agreement represents a great opportunity for our Showmax team to scale even greater heights by working with a leading global player in Comcast and its subsidiaries.
“The new business venture deepens an already strong relationship and builds on the Sky Glass technology partnership that we announced in September last year. We believe we are extremely well positioned to create a winning platform going forward.”
Also, the CEO of Sky, a British media and telecommunications conglomerate, believes that the company’s partnership with Multichoice and other streaming services will help to innovate Showmax streaming service, offering consumers diverse quality content.
Showmax streaming service offers consumers a wide variety of award-winning TV shows, kids’ shows, movies, documentaries, Showmax Originals, sports, and more. Users can watch as much as they want, whenever they want without a single advert.
Investors King understands that the partnership of Multichoice, Sky, and Comcast NBC Universal, will deepen content on the platform, offering subscribers access to an extensive premium content portfolio, bringing African audiences the best of local and international programs.
