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Elon Musk Lament Massive Revenue Drop as Activists Call For Twitter Boycott

Elon Musk has lamented a massive drop in revenue which he put on activist groups pressurising advertisers to boycott Twitter platform. 

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Twitter - Investors King

Amid content adjustment controversy and layoff, Twitter’s new owner, Elon Musk has lamented a massive drop in revenue which he put on activist groups pressurising advertisers to boycott Twitter platform. 

Musk tweeted that though nothing has changed with content moderation since he purchased the social media platform, activist groups are however determined to keep advertisers off Twitter.

Already, General Motors, Ford, General Mills, and Volkswagen are some of the top global companies that have suspended advertisements on the platform while a handful number of brands stated they are given close eyes to the new policies that will accompany the change of ownership. 

Activists and civil rights groups are concerned that Elon Musk will open the platform to hate speech and misinformation while he would reinstate Twitter accounts that have been banned for such reasons. 

“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America,” he tweeted on Friday.

It would be recalled that the world’s richest man, Elon Musk completed the acquisition of Twitter in late October in a deal worth $44 billion. Immediately afterward, he sacked top executive members of the company which include the CEO and CFO.

Investors King also reported that Musk had gone ahead to lay off about half of Twitter’s workforce in a bid to cut down costs and raise profitability. 

Early Friday, about 70 percent of the company’s workforce in India was sacked while a significant number of employees were also sacked at the company’s African office situated in Ghana. 

The massive layoff is part of Musk’s plan to increase Twitter’s revenue from $5 billion in 2021 to more than $26 billion in 2028 as he claimed. 

However, the massive drop in revenue and a potential boycott ahead obviously shows that Elon Musk is not having it easy managing the microblogging platform while his lofty dream of raising revenue might be threatened by an alternative social media platform ‘Bluesky’ created by former Twitter CEO, Jack Dorsey.

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Telegram Was Adding Nearly 500,000 Users Daily Before Durov’s Arrest

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Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.

Telegram’s strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.

The growth ensured that, by the middle of the summer, Telegram’s user base stood at 950 million – meaning that approximately one-eighth of humanity was using the app.

While coming just 50 million shy of 1 billion users is a major milestone, it is interesting to note that the social media platform has, at times, boasted even stronger growth. For example, in July 2023, the CEO and founder, Pavel Durov, revealed that 2.5 million people signed up to Telegram daily.

EU’s shadow over Telegram

Despite Telegram’s popularity and momentum, the platform has been gaining a different kind of attention since August 24 when the French police arrested Durov at an airport near Paris.

Though President Emmanuel Macron and his government maintain that the arrest was not politically motivated, it has nonetheless sparked a strong backlash, with many interpreting it as a crackdown on privacy and free speech.

Indeed, even the allegations of poor moderation and failure to prevent illicit activity are founded, they, nonetheless, raise important questions in the debate on the balance between privacy, surveillance, and national security.

As Andreja Stojanovic, a co-author of the research, noted “Even if genuine and undisputable illicit activity on Telegram was detected, the arrest is still likely to make many question if, by the same logic, the entire police force of a nation should be prosecuted whenever any illegal activity takes place in a private home or a hotel room.”

Nonetheless, there are no guarantees the arrest will have a profound impact on Telegram itself and, indeed, the platform has already shown significant resilience to government pressure during the Russian 2018 ban.

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Russia Questions Legitimacy of France’s Arrest Warrant for Telegram’s Pavel Durov

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Russia has issued a stern rebuke to France over the recent arrest warrant issued for Pavel Durov, the CEO and founder of the popular messaging app Telegram.

The Kremlin has raised significant concerns about the validity of the charges against Durov, suggesting that the move could be politically motivated.

On Saturday, the Paris Public Prosecutor’s Office issued a warrant for Durov’s arrest, citing an ongoing investigation into organized crime, drug trafficking, fraud, and the distribution of pornographic images of minors on Telegram.

This development came as a shock to many, given Durov’s prominence as a leading technology entrepreneur and a vocal advocate for internet freedom.

Kremlin spokesman Dmitry Peskov responded sharply to the French authorities’ actions during a press briefing on Tuesday.

Peskov demanded that Paris provide concrete evidence to substantiate the serious allegations against Durov.

He warned that without a robust basis for these accusations, the arrest could be perceived as a direct assault on free speech and a potential act of political intimidation.

“The charges against Durov are gravely serious and must be supported by equally serious evidence,” Peskov told journalists. “Otherwise, it could be viewed as an attempt to stifle communication and suppress freedom of expression.”

Durov, who is a Russian-born but holds French and UAE citizenship, has been a significant figure in the tech industry.

His company, Telegram, which he founded in 2013, is renowned for its commitment to privacy and has become a crucial platform for global communication, including in politically volatile regions.

The Russian government has emphasized its readiness to provide assistance to Durov, although it acknowledges the complexity of the situation.

Meanwhile, the United Arab Emirates, where Durov also holds citizenship, has requested urgent diplomatic support from French officials and is closely monitoring the case.

Durov’s arrest comes at a time of heightened geopolitical tension between Russia and France. Relations have been strained by France’s strong stance against Russia’s invasion of Ukraine and its support for Ukraine’s sovereignty.

This backdrop has fueled speculation that Durov’s detention might be more about political maneuvering than genuine legal concerns.

According to reports, Durov had traveled to Paris from Baku, Azerbaijan, where he was rumored to have had meetings, including speculative discussions with Russian President Vladimir Putin—claims that Kremlin officials have since denied.

Telegram, which boasts over 800 million users globally, including many government and military officials on both sides of the Russia-Ukraine conflict, has denied any wrongdoing.

The company has consistently defended its platform’s neutrality and commitment to user privacy.

As the situation unfolds, Russia’s challenge to the legitimacy of France’s legal actions underscores the broader tensions between the two nations and raises questions about the intersection of politics and international legal processes.

The outcome of this case may have significant implications not only for Durov but also for the broader landscape of digital freedom and diplomatic relations.

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TikTok Announces Industry-First Sub-Saharan Africa Safety Advisory Council

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TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa with the launch of its inaugural Safety Advisory Council and the expansion of its #SaferTogether community education campaign.

By partnering with key stakeholders, including policymakers, members from academia, NGOs, and community leaders, TikTok aims to foster a collaborative approach to ensuring a secure and positive platform environment. This announcement was made at TikTok’s Safety Summit held in Nairobi, Kenya.

A Continuous Investment: The Safety Advisory Council 
Since 2020, TikTok has established nine regional Safety Advisory Councils alongside the U.S. Content Advisory Council, each composed of experts in areas such as youth safety, free expression, and hate speech. These councils play a vital role in shaping TikTok’s policies, product features, and safety processes, ensuring the platform remains responsive to evolving challenges.

The newly launched Sub-Saharan Africa Safety Advisory Council will further this effort by bringing together local experts who will collaborate with TikTok to develop forward-looking policies and address regional safety concerns. Their input will help TikTok manage current issues and anticipate future challenges, reinforcing the platform’s commitment to user safety and fostering a positive online environment.

Members of the Sub-Saharan Africa Safety Advisory Council are: 

  • Prof Guy Berger, Rhodes University (South Africa)
  • Dennis Coffie, Content creator (Ghana)
  • Peter Cunliffe-Jones, University of Westminster Visiting Research Fellow (UK)
  • Aisha Dabo, Co-Founder and coordinator of AfricTivistes (Senegal)
  • Lillian Kariuki, Founder and Executive Director of Watoto Watch Network (Kenya)
  • Dr Akinola Olojo, Expert on preventing and countering violent extremism (Nigeria)
  • Prof Medhane Tadesse, Policy academic on peace and security issues (Ethiopia)
  • Berhan Taye, Independent Researcher (Ethiopia)

“With the launch of the Sub-Saharan Africa Safety Advisory Council, we are demonstrating our commitment to including expert African voices in our Trust and Safety work. This group of leaders was chosen for their broad range of expertise and experience, and we look forward to working with them over the coming years.” – Valiant Richey, Global Head of Outreach and Partnerships, Trust and Safety, TikTok

#SaferTogether: A Community-Centric Approach 
This iteration of the #SaferTogether campaign is designed to engage the community actively in promoting a basic understanding of the platform’s community guidelines and safety features. This initiative will include workshops, social media outreach, and partnerships with key stakeholders to raise awareness about the importance of following TikTok’s community standards. The campaign aims to foster a collaborative effort to ensure a secure environment for creative expression.

Fortune Mgwili-Sibanda, Director of Government Relations & Public Policy for Sub-Saharan Africa emphasised, “The community empowerment campaign highlights the importance of safety being a shared responsibility. This part of the campaign will speak directly to the TikTok community, to join us in making TikTok a safer space for all by ensuring they follow the Community Guidelines and use the safety features available to them. With the additional layer that the Safety Advisory Council presents, we believe that safety can be achieved, collectively.”

Understanding TikTok’s Community Guidelines 
TikTok’s Community Guidelines are integral to the platform’s safety efforts. Developed through comprehensive research and input from various stakeholders, including safety experts and community members, these guidelines set the standard for acceptable behaviour and content on the platform. They are designed to foster a safe and welcoming environment, ensuring that everyone can express themselves freely and creatively while staying protected from potential harm. The guidelines are continuously updated to address emerging safety concerns and support a respectful online community.

Impact of the #SaferTogether Partnerships in Sub-Saharan Africa 
In Kenya, TikTok has so far achieved remarkable milestones with its flagship #SaferTogether workshops.

  • Reaching students and youth aged 13 to 24 from secondary schools to universities
  • Conducting workshops in 26 out of 47 counties across Kenya, these workshops continue to encourage best practices on online platforms
  • Workshops have also benefitted over 64,000 students, more than 467 parents, and 346 teachers

In 2022, the #SaferTogether workshops and campaign launched in Nigeria.

Earlier this year, TikTok announced the official partnership with the African Union Commission’s Women, Gender, and Youth Directorate (WGYD) at the inaugural TikTok Safer Internet Summit in Ghana. This partnership will help deliver digital literacy programmes across Africa, guiding young people and their caregivers on how to diversify their livelihoods using digital platforms, in a safe and engaging way.

Safaricom has been a long-standing strategic partner of TikTok, collaborating on a number of mobile and network initiatives over the past several years, including TikTok data bundles and participating in the #LevelUpAfrica Creator event. In light of these ongoing collaborations, Safaricom expressed strong support for TikTok’s recent efforts to enhance online safety in Africa.

“At Safaricom, we see the internet as a resource that everyone should have access to, safely. Having witnessed the announcement of the TikTok Safety Advisory Council and the launch of the #SaferTogether campaign, we commend TikTok’s efforts in bringing together various stakeholders for a common goal – ensuring online safety and promoting the safe use of its platform across Africa,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.

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