Jumia, Africa’s leading e-commerce platform, has partnered with Coca-Cola Africa to offer Coca-Cola products to consumers in the comfort of their homes.
The partnership will enable Jumia to reach out to millions of Coca-Cola customers through the Jumia platform.
Both wholesale and retail consumers can get the products at an affordable price and at the fastest delivery time.
According to Romain Christodoulou, Jumia’s Chief Commercial Officer, “We are happy to partner with Coca-Cola to meet consumer demand for everyday products at the fastest delivery time and at affordable prices.
“Coming after the launch of our Quick Commerce stores, we are happy to let our consumers know that they can expect their delivery of beverages in under 20 minutes, offering convenience at its best,”
Similarly, Coca-Cola believes the partnership will bring its products closer to the consumer, especially those who prefer to shop online.
The company’s Vice President for Customer and Commercial Leadership, Minas Vourodimos stated that Coca-Cola is pleased with its partnership with Jumia which will make Coca-Cola directly available to consumers in their homes.
“Through this, we will be offering an alternative for easy and fast access to Coca-Cola brands across several beverage categories”. She added.
Investors King gathered that the Jumia and Coca-Cola partnership is one of the many strategic partnerships the African e-commerce giant has made in the last nine months.
It could be recalled that early this month, Jumia partnered with Ziplan to start using drones for delivery services. This will help Jumia to reach rural and remote areas in Africa which could be hard or impossible to reach through conventional methods.
Subsequently, shopping on Jumia will be faster, more convenient, sustainable and accessible.
When the Jumia drone delivery service becomes operational, it will give Jumia the leverage to better serve its customers and subsequently increase the company’s revenue.
