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Five Reasons to Use Instagram Reels Ads to Grow Reach and Reel in Engagement

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Instagram Reels- Investors King

If you want to learn how to increase your reach and engagement with your Instagram content, this article will show you why and how you can use Reels to do just that.

Reels are perfect for sharing fun, interactive, and engaging short-form videos that allow you to reach greater audiences. Using our sophisticated editing and video processing tools for AR-filters and effects like green screen opens up an unlimited limitless number of possibilities. Brands and content creators can now leverage the power of Reels through the use of Reels Ads.

With the introduction of the Reels Ads, you can showcase what makes your business different by producing Reels for the products or services your business offers. To get you started, here are five reasons why you should use Instagram Reels Ads to grow your reach and reel in your engagement.

  • Promote your products & services

Odds are, there are a ton of brands out there doing what you do.  Using Instagram Reels Ads, SMBs and content creators can promote product videos, highlight services and amplify special offers in engaging ways. Whether your product is complicated and needs a thorough explanation, or you want to show off cool features, Reels Ads are a fun way to show off what makes your product great.  This also allows customers to be more inclined to purchase from you instead of your competitors. You can offer a fresh perspective here and position yourself to be in front of a much wider (and new) audience, generating tons of additional exposure with every Reels ads you promote.

  • Share your content with a new and diverse audience

With the wide adoption of Instagram Reels, users can now reach a wider and more diverse audience. The Reels ads algorithm is intuitive and powerful, ensuring businesses and creatives can benefit by leveraging the new ads feature on Reels to reach more people. This means that whether you have a large-sized audience or not, your Reels can be discovered by the wider community – purely based on engagement. It is a golden opportunity for brands and content creators to grow their audience and get more followers. Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.

  •   Create unique content using interesting features

With Reels, you can boost your engagement rates to an all-time high by experimenting with cool video features and editing tools like sound effects augmented reality, timer and alignment to create seamless clips. You can also overlay music, speed things up or slow them down, add special effects, and more.  Users who like your ads will be able to engage with the ads through likes, comments, and shares.

  • Showcase your brand’s personality

People want to get to know the person (or the people) behind the business. Instagram Reels Ads provides a simple and effective way to humanize brands and express brand personality in a fun way. By using Instagram Reels ads, SMBs and content creators can successfully craft an authentic tone of voice that resonates with their target audience. Some effective ways to showcase brand personality to Reels watchers are by latching onto trends and “rewarding” viewers with discounts and exclusive opportunities. In addition, Reels ads are perfect for sharing corporate videos and/or “behind the scenes” content, whilst taking the time to introduce the work environment and business collaborators.

  • Access Reels through multiple points.

The visibility on the Reels for the Instagram audience is highly beneficial for brands, businesses and creatives alike. The potential to get discovered on Reels ads is high, as Instagram users can assess reels from four different entry points:

(a) Reels in Stories

(b) A dedicated Reels Explore Tab

(c) Reels in Explore

(d) Reels In-Feed Unit.

Reels Ads can be used by big brands, small brands and content creators who are interested in growing reach and reeling in engagement. They offer fresh perspectives and breathe new life into your Instagram account to help you build your following. However, make sure you aim to use reels ads strategically and with purpose before you get started.

Get started with creating Reels Ads on Instagram and have fun creating Reels Ads that incorporate catchy tunes, while sharing your brand story.

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Education

JAMB Releases 36,540 Withheld UTME Results, Dismisses Cyber Breach Claims

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The Joint Admission and Matriculation Board (JAMB) has quelled concerns over the integrity of the Unified Tertiary Matriculation Examination (UTME) results by releasing an additional 36,540 previously withheld scores.

This move follows earlier revelations of withheld results and assertions of a cyber security breach.

Fabian Benjamin, the spokesperson for JAMB, confirmed the release of these results in a statement issued late Tuesday in Abuja.

This latest batch of released scores, when combined with the 531 previously unveiled, brings the total number of results made public to 1,879,437.

Benjamin took the opportunity to address circulating rumors regarding the security of the UTME results.

He categorically dismissed claims of a cyber security breach, saying that the examination outcomes remain intact and securely stored.

He stressed that the results are not stored in any cloud system and thus cannot be compromised by external entities.

At the time of the UTME release, JAMB had disclosed that certain results were withheld pending further investigation.

Subsequently, 531 of these results were recently unveiled with the remainder still under scrutiny.

Benjamin explained that any candidates implicated in examination malpractice are undergoing thorough investigation.

The examination board intends to meticulously review footage from CCTV cameras installed across all accredited centers to ascertain each candidate’s involvement.

Benjamin urged the public to remain vigilant against misinformation originating from sources not affiliated with JAMB.

He attributed the discrepancies in minimum admissible scores to variations among tertiary institutions. Some institutions, he noted, proposed lower minimum scores than others, resulting in varying benchmarks.

Benjamin clarified that these benchmarks are determined collectively by all Heads of Institutions during the annual Policy Meeting on Admissions, ensuring uniformity across the country.

Also, Benjamin cautioned religious organizations against overstepping their designated roles.

He warned against the dissemination of false information to governmental bodies for personal gain.

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British Airways Owner IAG Prepares for Summer Surge Amid High Travel Demand

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british-airways

As the world gradually emerges from the grip of the pandemic, the travel industry is witnessing a resurgence in demand with British Airways owner IAG SA gearing up for a busy summer season.

Despite lingering challenges, the airline conglomerate remains optimistic about the outlook, citing strong demand for travel within Europe and across the Atlantic.

In a recent stock exchange filing, IAG disclosed an adjusted operating profit of €68 million ($73.3 million) for the three months ending March.

According to Chief Executive Officer Luis Gallego, the group’s core markets, including the North Atlantic, South Atlantic, and intra-Europe routes, have shown robust performance, positioning them well for the upcoming peak travel period.

With vaccination rates increasing and travel restrictions easing in many parts of the world, consumers are eager to resume travel plans, fueling the surge in demand.

However, the road ahead is not without its challenges. While travel within Europe and across the Atlantic remains strong, other regions present a more complex operating environment.

The ongoing conflict in the Middle East has dampened demand for certain destinations, while airspace restrictions resulting from geopolitical tensions, such as the Russian invasion of Ukraine, have disrupted flight routes to East Asia.

Despite these hurdles, IAG remains resilient, banking on the strength of its core markets and the performance of its brands to weather the storm.

The company’s strategic positioning and proactive measures to adapt to changing circumstances have positioned it to capitalize on the rebound in travel demand.

As the summer season approaches, IAG is focused on ensuring operational readiness to meet the surge in passenger numbers.

With travelers eager to reconnect with loved ones, explore new destinations, and embark on long-awaited vacations, the airline group stands ready to facilitate safe and seamless travel experiences.

As vaccination campaigns progress and travel sentiment rebounds, IAG’s proactive approach and strategic investments position it as a key player in the aviation industry’s recovery journey. With optimism on the horizon, the company remains committed to delivering exceptional service and fostering a seamless travel experience for passengers worldwide.

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Israeli Troops Take Control of Rafah Border Crossing Amidst Ceasefire Talks

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Israeli troops took control of the Rafah border-crossing area in Gaza on Tuesday morning, with Hamas saying all aid flows from Egypt had stopped.

The army has halted “the movement of people and aid completely,” the Hamas-run crossing authority said in a statement. Soldiers replaced Palestinian flags with Israeli ones.

It’s the first time Israel’s army has moved into the area since the war with Hamas began in October.

Israeli Military Tells About 100,000 People to Leave Eastern Rafah

Palestinians sheltering in Rafah were told Monday to move to an “expanded humanitarian area”.

The border is the main entry point for aid into Gaza, and the Palestinian territory’s only crossing aside from those with Israel. The US has been urging Israel for weeks to allow more food and other supplies into Gaza, parts of which the United Nations says are on the verge of famine.

The movement of troops came a day after Israel told residents in parts of eastern Rafah to leave immediately ahead of a possible attack on the city.

Most Arab and many European states have said Israel should not attack Rafah, fearing it would cause mass casualties. Prime Minister Benjamin Netanyahu says Rafah is the last bastion of Hamas, with about 5,000 to 8,000 of its fighters and senior leaders lodged in the city, as well as many Israeli hostages.

Cease-fire talks between the two sides continue to drag. Hamas said on Monday night it had accepted a proposal from mediators Egypt and Qatar. Israel rejected it, saying it contained demands the Jewish state cannot accept.

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