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African Messaging App Ayoba Celebrates Second Birthday With 5.5m Users, Launches Voice and Video Calling as well as Web Access

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Ayoba, the African messaging app, has announced the launch of a new version of its android app (0.38) which offers users access to voice and video calling. This comes as the app celebrates its second birthday on the 4th of May 2021 with a user base of 5.5 million monthly users and an award for Best Mobile application late last year. The updated app is already live and in use, and is quickly proving popular, with thousands of calls going out across the world every day.  

Voice and Video calling requested by users

Users have been asking us to support VoIP (Voice over Internet Protocol) calls pretty much since day one,’  says Nolan Wolff, Head of ayoba. ‘And we are extremely pleased to be able to answer their call with this new release. All that’s required is for both parties to upgrade to the latest version of the Android app. This is available immediately from the Google Play Store and our website at ayoba.me.

Web access with ayoba lite

Ayoba has also launched ‘ayoba lite’, allowing users to message contacts from within a standard web browser, either from their desktop or a compatible smartphone. Ayoba lite is designed as a ‘space saver’ for users who are short on memory space on their device and prefer not to download the app.  ‘Ayoba lite has been built as a progressive web app (PWA),’ explains Wolff.  ‘This allows us to provide much the same core functionality as our full-featured Android app but contained within a standard web browser. This makes ayoba accessible to a very broad audience and we expect to reach an entirely untapped market segment. The initial Beta version of the PWA is independent of the Android app but it will evolve to allow a user to easily switch between platforms.’  Ayoba lite can be accessed  on web.ayoba.me.

A very happy 2nd birthday

5.5 million users is an immense milestone for a two year old application,’ says Olivier Prentout, Head of Consumer Marketing at ayoba.  ‘It’s crazy to think that two years have gone by since we launched in Cameroon as our first territory and initial partnership with MTN.  The app has changed so much, adding channels, music, games, micro-apps, MTN MoMo in some territories and more.  Localisation has been a key focus for us and we are very proud that users can access the app in 22 languages.’  Prentout continues,  ‘We have over 130 content channels in 7 languages including Arabic, Dari, Pashto, IsiZulu, English, Kinyarwanda and French to name a few.  There is something for everyone.  Help is available to all users with our in app How To channel or via our virtual assistant Aya’.

The two years have indeed been very busy, and also very rewarding, culminating in the achievement of the Africa Digital Award for Best Mobile Application in November 2020, in a voting process involving both industry judges and the public.

The company recently reassured its users that it’s not possible for messages in the app to be read by anyone, or shared to any third parties. The app features peer-to-peer private messaging which are end-to-end encrypted.  A user’s contacts and location are only available to other users if explicitly shared by the account owner. Users can feel confident that their private data will remain private, and is treated with the utmost care and respect. More information can be found in ayoba’s comprehensive Privacy Policy at ayoba.me/privacy-policy.

In partnership with MTN, MTN customers are automatically allocated free data to use ayoba features. Allowances range from 50MB daily to unlimited usage, depending on the country (with the exception of Benin).  Free data allocations can be used for all activities available in the app – including messaging, browsing, gaming and listening to music, and customers can also download the app data free at www.ayoba.me. Users are advised that voice and video calls are excluded from the free data provisions.

Ayoba is enjoying a busy 2021, with many upgrades and additions planned to its extensive list of features, including exciting new content in Channels and local MicroApps from across Africa.  Its ayoba!

10 REASONS TO USE AYOBA:

1.     FREE TO USE: ayoba is free to use. You need data to send messages and files to your contacts, but if you are on the MTN network, you will get free data every day to use the app.

2.     CHAT AND CALL NOW: Instantly send and receive text and voice messages, voice notes, and voice and video calls with any of your contacts.

3.     SECURE: End-to-end encryption means that messages in a conversation cannot be read by anyone else.

4.     QUICK CONNECT: Use your existing address book to quickly and easily connect you with your contacts.

5.     CHAT WITH EVERYONE: Send SMS text messages with anyone in your contact list, regardless of whether they’ve installed ayoba or not.  If the friend you send to does not have the app, the message will be delivered by SMS.  They can respond by SMS and it will come back into your app.  This is a unique technology.

6.     GROUP CHAT: The more the merrier! Set up group chats to easily communicate with friends and family in a single chat.

7.     SHARING IS CARING: Share videos, images, audio, and other files with your contacts.

8.     LET’S MEET: Share your real-time location with your ayoba contacts.

9.     CHANNELS: Consume all content across various categories ranging from news, sports, fashion, music, education to entertainment and much more, all within the ayoba app.  All of our channels are Africa centric – such as the Black Star channel for Ghana, Scrolla Africa in IsiZulu, Pulse Channels for Nigeria and Ghana covering business news, current affairs and entertainment, and over 50 artist channels highlighting African musicians and many more.

10.  LISTEN AND PLAY Our free music service allows users to listen to trending songs in our fantastic playlists, featuring the best of local and international music.  We have games that you can play as well, such as BattleShip, Pinball, Solitaire and more.  New content is added every day.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Multichoice Nigeria Rolls Out Tariff Increase Despite Tribunal’s Interim Order

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Multichoice Nigeria, a prominent Pay TV provider, has proceeded with the implementation of tariff adjustments for its DStv and GOtv subscribers, despite an interim order issued by a competition and consumer protection tribunal (CCPT) in Abuja.

On April 24, Multichoice announced plans to increase prices for its cable services, scheduled to take effect from May 1.

However, the CCPT ruled that the company should refrain from raising rates as initially scheduled, following an ex-parte motion presented by the applicant’s counsel.

Despite the tribunal’s interim order, checks conducted by Nairametrics revealed that Multichoice Nigeria has forged ahead with the tariff increase, with the new prices being displayed and enforced on its official website.

For DStv Premium subscribers, the price has surged from N29,500 to N37,000, while Compact Plus subscribers now face an increase from N19,800 to N25,000.

Similarly, Compact, Confam, and Yanga subscribers witness price hikes, ranging from 20% to 25% compared to previous rates.

GOtv subscribers also experience a similar fate, with tariff adjustments reflecting significant increases across various subscription packages.

Despite legal injunctions, Multichoice Nigeria’s decision to proceed with the price hike signals a bold move in a highly contested legal battle.

The Acting Chairman of the Federal Competition & Consumer Protection Commission (FCCPC), Adamu Abdullahi, disclosed that Multichoice had provided a detailed explanation for the price adjustments in a four-page letter to the commission.

The company cited factors such as foreign exchange fluctuations, high electricity tariffs, and operational costs as drivers behind the rate revisions.

Abdullahi explained that the FCCPC would scrutinize Multichoice’s justifications for the price hike, collaborating with regulatory bodies like the National Broadcasting Commission (NBC) and the Nigerian Communications Commission (NCC) to ensure compliance with market regulations.

The decision to proceed with the tariff increase has sparked concerns among consumer rights advocates, who question Multichoice’s adherence to legal directives.

Despite the company’s rationale for the price adjustment, critics argue that subscribers should not bear the brunt of economic challenges beyond their control.

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Nigeria’s OPay Valuation Hits $2.7 Billion Amid Digital Payments Surge

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Opay

Nigeria’s OPay, the fintech startup that has been making waves in the country’s digital payments landscape, has seen its valuation soar to $2.7 billion.

This represents over 30% since its Series C funding round in 2021.

This surge in valuation shows the exponential growth of Nigeria’s digital payments sector and the increasing prominence of financial technology companies within the nation’s economy.

The valuation update comes from recent corporate filings made by Opera, an early investor in OPay. Opera’s stake in OPay gradually declined over the years to 6.4% by 2021.

However, a strategic move in early 2023 saw Opera increase its stake to 9.4% after selling its Asian fintech subsidiary, Nanobank, to OPay in exchange for equity in the company.

According to filings with the US Securities and Exchange Commission (SEC), Opera valued its 9.4% stake in OPay at $253 million, reflecting the $2.7 billion valuation of the fintech startup.

OPay’s meteoric rise can be attributed to several factors, including Nigeria’s increasing adoption of digital payments and the company’s innovative services.

The surge in digital payments volumes, driven in part by an ill-timed currency redesign that led to cash scarcity, has propelled OPay’s growth.

As more Nigerians turned to fintech apps like OPay for transactions, the company experienced a quadrupling of its user base in 2023, accompanied by a revenue growth of over 60% on a constant currency basis, according to Opera.

Despite its rapid growth, OPay, like other fintech companies, faces challenges related to fraud and customer safety concerns.

Regulatory bodies, including the Central Bank of Nigeria, have tightened rules on account safety, highlighting the need for OPay and similar companies to address these issues while continuing to innovate and expand their services.

As Nigeria’s digital payments ecosystem continues to evolve, OPay’s rising valuation underscores its position as a key player in driving financial inclusion and transforming the country’s economy through innovative technology solutions.

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ALTON and ATCON Call for Tariff Review and Regulatory Independence

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The Association of Licensed Telecoms Operators of Nigeria (ALTON) and The Association of Telecommunications Companies of Nigeria (ATCON), representing Mobile Network Operators (MNOs) and telecommunication firms in Nigeria, have jointly raised concerns over the current state of the telecom industry.

In a unified call to action, they have urged the federal government to address critical issues such as tariff review and regulatory independence to ensure the sector’s sustainability and growth.

Despite facing significant economic challenges, Nigeria’s telecommunications industry has not adjusted its general service pricing framework upwards in over a decade.

ALTON and ATCON attribute this stagnation to regulatory constraints that have hindered the industry’s ability to align pricing with economic realities.

They argue that the current price control mechanism, which does not reflect market conditions, poses a threat to the sector’s viability and investor confidence.

In a statement released over the weekend and jointly signed by ALTON Chairman Gbenga Adebayo and ATCON President Tony Izuagbe Emoekpere, the associations highlighted a range of challenges plaguing the telecom sector.

These include unsustainable tariff structures, lack of regulatory independence, infrastructure deficits, a harsh business environment, multiple taxation and regulations, prohibitive Right of Way (RoW) charges, inadequate power supply, and vandalism of telecommunications infrastructure.

The industry leaders stressed the urgent need for collaborative efforts between the public and private sectors to overcome these obstacles.

They called for constructive dialogue with industry stakeholders to address pricing challenges and establish a framework that balances consumers’ affordability with operators’ financial viability.

Furthermore, ALTON and ATCON emphasized the importance of regulatory independence in fostering a conducive environment for the telecom sector.

They advocated for the sustenance of a culture of independence within the regulatory landscape to safeguard against undue influence and ensure the impartiality of regulatory decisions. Regulatory neutrality and independence, they argued, are crucial for maintaining public confidence and encouraging investment in the sector.

ALTON and ATCON reaffirmed their commitment to working collaboratively with the government to address the challenges facing Nigeria’s telecommunications industry.

They urged the government to prioritize infrastructure development, enhance security measures, and facilitate pricing adjustments to unlock the sector’s full potential.

The call by ALTON and ATCON underscores the pressing need for regulatory reforms and policy interventions to drive sustainable growth and development in Nigeria’s telecom sector.

As stakeholders await government action, the industry remains hopeful that concerted efforts will pave the way for a more resilient and competitive telecommunications landscape.

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