Connect with us

Technology

Tesla is the Fastest Growing Brand Globally; Brand Value Surged by 158% YoY to $32B in 2021

Published

on

Tesla model S

The year 2020 has been a fantastic year for Tesla, despite the COVID-19 effects on the global automotive industry. The company’s stock price surged by 500% on the year, while the market cap hit $594bn this week, seven times more than a year ago.

However, the world’s most valuable car company has also witnessed an impressive growth of its brand value.

According to data presented by TradingPlatforms.com, Tesla’s brand value surged by 158% year-over-year and hit $32bn in 2021, making it the fastest-growing brand globally.

Tesla’s Brand Growing Faster than Apple and Amazon

As the world’s best-selling plug-in and battery electric passenger car manufacturer and a pioneer in using artificial intelligence in the automobile industry, Tesla (NASDAQ: TSLA) delivered a record number of cars in 2020, just narrowly missing its half a million target for the year. The California-based carmaker also ramped up production of its Model Y and expanded into new markets by opening a plant in Shanghai.

While Tesla’s brand value jumped by 158% amid the COVID-19 crisis, most traditional carmakers have either plunged in value or stagnated.

According to the 2021 Brand Finance Global 500 report, last year’s most valuable brand in the car industry, Mercedes-Benz, has seen the biggest drop among all auto manufacturers. Statistics indicate the brand value of the German carmaker plunged by 10% YoY to $58.2bn. Renault’s brand value dropped to $9.89bn, while Nissan was down 9% to $16.2bn.

In global comparison, Tesla’s brand value has grown faster than other much more valuable brands. Statistics show the brand value of retail giant Alibaba.com soared by 108% to $39.2 bn, making it the second-fastest-growing brand globally.

Apple has overtaken Amazon and Google to reclaim the title of the world’s most valuable brand for the first time since 2016. The tech giant witnessed an impressive 87% brand value increase to $263.4bn, the third-largest jump globally.

Bristol Myers Squibb and JD.com ranked as the fourth and fifth fastest-growing brands globally, with an 84% and 82% brand value increase, respectively.

CBS, NBC, and Boeing Witnessed the Biggest Brand Value Drop

The Brand Finance Global 500 report revealed traditional media brands continue to suffer as lockdowns boost the popularity of streaming services. Statistics show that CBS’s brand value, as the fastest-falling brand in ranking, plunged by 49% to $5.9bn, following a fall in advertising revenue and a disastrous merger with Viacom. NBC was down 44% to $$8.4bn, the second-largest drop in 2021.

Aerospace and airline brands account for six out of the ten fastest-falling brands in this year’s Brand Finance Global 500. Statistics show Boeing’s brand value plunged by 40% to $13.6bn, the third-largest drop globally.

American Airlines was also down by 40% to $5.3bn. United Airlines, Delta, and Airbus follow with a 39%, 38%, and 36% brand value drop, respectively.

Analyzed by geography, the United States has the most valuable brands globally. Statistics show that 197 US brands in this year’s Brand Finance Global 500 are worth more than $3.2trn. Chinese brands, 84 in total, ranked second with almost a $1.5trn valuation in 2021. Japan follows with 34 brands worth nearly $460bn.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

Continue Reading
Comments

Technology

Multichoice Nigeria Rolls Out Tariff Increase Despite Tribunal’s Interim Order

Published

on

Multichoice- Investors King

Multichoice Nigeria, a prominent Pay TV provider, has proceeded with the implementation of tariff adjustments for its DStv and GOtv subscribers, despite an interim order issued by a competition and consumer protection tribunal (CCPT) in Abuja.

On April 24, Multichoice announced plans to increase prices for its cable services, scheduled to take effect from May 1.

However, the CCPT ruled that the company should refrain from raising rates as initially scheduled, following an ex-parte motion presented by the applicant’s counsel.

Despite the tribunal’s interim order, checks conducted by Nairametrics revealed that Multichoice Nigeria has forged ahead with the tariff increase, with the new prices being displayed and enforced on its official website.

For DStv Premium subscribers, the price has surged from N29,500 to N37,000, while Compact Plus subscribers now face an increase from N19,800 to N25,000.

Similarly, Compact, Confam, and Yanga subscribers witness price hikes, ranging from 20% to 25% compared to previous rates.

GOtv subscribers also experience a similar fate, with tariff adjustments reflecting significant increases across various subscription packages.

Despite legal injunctions, Multichoice Nigeria’s decision to proceed with the price hike signals a bold move in a highly contested legal battle.

The Acting Chairman of the Federal Competition & Consumer Protection Commission (FCCPC), Adamu Abdullahi, disclosed that Multichoice had provided a detailed explanation for the price adjustments in a four-page letter to the commission.

The company cited factors such as foreign exchange fluctuations, high electricity tariffs, and operational costs as drivers behind the rate revisions.

Abdullahi explained that the FCCPC would scrutinize Multichoice’s justifications for the price hike, collaborating with regulatory bodies like the National Broadcasting Commission (NBC) and the Nigerian Communications Commission (NCC) to ensure compliance with market regulations.

The decision to proceed with the tariff increase has sparked concerns among consumer rights advocates, who question Multichoice’s adherence to legal directives.

Despite the company’s rationale for the price adjustment, critics argue that subscribers should not bear the brunt of economic challenges beyond their control.

Continue Reading

Fintech

Nigeria’s OPay Valuation Hits $2.7 Billion Amid Digital Payments Surge

Published

on

Opay

Nigeria’s OPay, the fintech startup that has been making waves in the country’s digital payments landscape, has seen its valuation soar to $2.7 billion.

This represents over 30% since its Series C funding round in 2021.

This surge in valuation shows the exponential growth of Nigeria’s digital payments sector and the increasing prominence of financial technology companies within the nation’s economy.

The valuation update comes from recent corporate filings made by Opera, an early investor in OPay. Opera’s stake in OPay gradually declined over the years to 6.4% by 2021.

However, a strategic move in early 2023 saw Opera increase its stake to 9.4% after selling its Asian fintech subsidiary, Nanobank, to OPay in exchange for equity in the company.

According to filings with the US Securities and Exchange Commission (SEC), Opera valued its 9.4% stake in OPay at $253 million, reflecting the $2.7 billion valuation of the fintech startup.

OPay’s meteoric rise can be attributed to several factors, including Nigeria’s increasing adoption of digital payments and the company’s innovative services.

The surge in digital payments volumes, driven in part by an ill-timed currency redesign that led to cash scarcity, has propelled OPay’s growth.

As more Nigerians turned to fintech apps like OPay for transactions, the company experienced a quadrupling of its user base in 2023, accompanied by a revenue growth of over 60% on a constant currency basis, according to Opera.

Despite its rapid growth, OPay, like other fintech companies, faces challenges related to fraud and customer safety concerns.

Regulatory bodies, including the Central Bank of Nigeria, have tightened rules on account safety, highlighting the need for OPay and similar companies to address these issues while continuing to innovate and expand their services.

As Nigeria’s digital payments ecosystem continues to evolve, OPay’s rising valuation underscores its position as a key player in driving financial inclusion and transforming the country’s economy through innovative technology solutions.

Continue Reading

Technology

ALTON and ATCON Call for Tariff Review and Regulatory Independence

Published

on

telecommunication-tower

The Association of Licensed Telecoms Operators of Nigeria (ALTON) and The Association of Telecommunications Companies of Nigeria (ATCON), representing Mobile Network Operators (MNOs) and telecommunication firms in Nigeria, have jointly raised concerns over the current state of the telecom industry.

In a unified call to action, they have urged the federal government to address critical issues such as tariff review and regulatory independence to ensure the sector’s sustainability and growth.

Despite facing significant economic challenges, Nigeria’s telecommunications industry has not adjusted its general service pricing framework upwards in over a decade.

ALTON and ATCON attribute this stagnation to regulatory constraints that have hindered the industry’s ability to align pricing with economic realities.

They argue that the current price control mechanism, which does not reflect market conditions, poses a threat to the sector’s viability and investor confidence.

In a statement released over the weekend and jointly signed by ALTON Chairman Gbenga Adebayo and ATCON President Tony Izuagbe Emoekpere, the associations highlighted a range of challenges plaguing the telecom sector.

These include unsustainable tariff structures, lack of regulatory independence, infrastructure deficits, a harsh business environment, multiple taxation and regulations, prohibitive Right of Way (RoW) charges, inadequate power supply, and vandalism of telecommunications infrastructure.

The industry leaders stressed the urgent need for collaborative efforts between the public and private sectors to overcome these obstacles.

They called for constructive dialogue with industry stakeholders to address pricing challenges and establish a framework that balances consumers’ affordability with operators’ financial viability.

Furthermore, ALTON and ATCON emphasized the importance of regulatory independence in fostering a conducive environment for the telecom sector.

They advocated for the sustenance of a culture of independence within the regulatory landscape to safeguard against undue influence and ensure the impartiality of regulatory decisions. Regulatory neutrality and independence, they argued, are crucial for maintaining public confidence and encouraging investment in the sector.

ALTON and ATCON reaffirmed their commitment to working collaboratively with the government to address the challenges facing Nigeria’s telecommunications industry.

They urged the government to prioritize infrastructure development, enhance security measures, and facilitate pricing adjustments to unlock the sector’s full potential.

The call by ALTON and ATCON underscores the pressing need for regulatory reforms and policy interventions to drive sustainable growth and development in Nigeria’s telecom sector.

As stakeholders await government action, the industry remains hopeful that concerted efforts will pave the way for a more resilient and competitive telecommunications landscape.

Continue Reading
Advertisement




Advertisement
Advertisement
Advertisement

Trending