Jumia, Other Renowned Businesses Partner to Excite Customers

Jumia Nigeria, Africa’s largest e-commerce company, has partnered with other renowned brands to offer customers exciting deals with over 80 percent discounts during this year’s Black Friday.

According to Mr. Massimiliano Spalazzi, Jumia Nigeria, CEO, the partnership will provide support for brands and local small businesses affected by COVID-19 to catch up on sales and moderate losses due to the lockdown that eroded business profitability.

Listing some of the brands, the online market store said Standard Chartered Bank, Samsung, Pernod Ricard, Unilever, Reckitt Benckiser, Intel, Defacto, Umidigi, Michelin, Stanbic IBTC, and others.

Spalazzi said “Aside businesses, the consumers too were affected by the lockdown, as some lost their income, others prioritised only essential products, and the purchasing power of many was cut by half.

“To support these consumers, we have democratised the prices of products on our marketplace by onboarding more competitive sellers; negotiated thousands of exciting deals with as many partners as possible to enable consumers to buy more with less, and increased our assortment 100 per cent which provides a wide pool of similar products at varying prices for consumers to choose from,” he added.

Speaking on the partnership, the Head of Corporate Affairs, Brand and Marketing, Nigeria and West Africa, Dayo Aderugbo, said “We are excited about this partnership with Jumia because of the immense reward opportunities it provides to our existing and new clients.

“For us, initiatives like these are one of the many ways we reiterate our commitment to and appreciation of our stakeholders. We are always Here for their progress, and truly Here for good.”

Also, commenting was the Managing Director, Samsung Nigeria, Mr Caden Yu, who said: “Despite all the challenges faced this year, we look forward to a tomorrow filled with love and happiness.

“As Samsung, part of our goal is to spread love and happiness by providing our customers with an opportunity to own a Samsung product at unbelievable prices and partnering with Jumia is one way of achieving this. Do not miss this opportunity to end the year on a brighter note by rewarding yourself, friends and family with any of our discounted products because we all deserve it.”