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How to Get The Most Out Of Trade Shows

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  • How to Get The Most Out Of Trade Shows

Trade shows provide prospective buyers with a chance to see what sellers in a particular industry have to offer. Typically, retailers who attend these types of events use the opportunity to showcase their latest wares and innovations.

Although attending trade shows can be a great way to connect with new buyers, it can be a little bit hard to stand out from the crowd. Fortunately, there are some ways that you can make your booth as eye-catching and effective as possible. Try using these tips to capture the attention of attendees as they pass by:

  1. Choose the Right Location for Your Booth

Although premium locations usually come with a premium price tag at trade shows, it may be worth paying extra to get one of the most visible spots.

If you are planning on going this route, make sure to reserve your space as early as possible. That way, someone else won’t get the spot you want before you have a chance to. The best spots usually go quickly, which is why it is important to make your reservation as far in advance as you can.

If you are planning on becoming a regular participant in a trade show that occurs annually, you may want to talk to the event organizer to see if you can reserve one of the best spots on a recurring basis.

  1. Make Your Booth as Attractive as Possible

People are drawn to tradeshow booths that are as eye-catching as possible. Usually, that means using vibrant colors and innovative designs. The more creative and attractive your booth is, the more likely people are to check out what you have to offer.

Make sure that your booth looks good no matter which direction you approach it from. You should use signs, roller banners and imagery to make it easy for people to tell at a glance what your business is all about.

  1. Create a Welcoming Environment

Along with making your booth attractive, you should also find ways to make it welcoming. The people who operate the booth should be friendly and approachable.

You should also make a variety of different promotional materials available. For instance, you should have printed materials like brochures on hand that people can take with them. You should also consider having videos running that people can watch to learn more about your products or services.

Always have someone available who can talk to visitors and answer any questions that they may have.

  1. Consider Bringing in a Host

If you really want your booth to stand out, you may want to hire someone to act as a host for the people who drop by.

For instance, hiring a spokesmodel or a performer can allow you to provide entertainment for your visitors while at the same time answering their questions.

  1. Consider Offering Special Promotions

During the tradeshow, you should offer limited-time specials. Make sure to prominently advertise these specials to encourage people to take action. Don’t forget to remind people that the special ends when the show ends so that they don’t wait too long and miss out.

  1. Hold a Contest

If you really want to generate a lot of buzz about your business, consider holding a contest during the tradeshow.

For instance, you could allow people to enter the contest by providing you with their contact information or by leaving behind a business card. This is an easy way to build a list of leads while at the same time getting people to notice your business.

  1. Provide Refreshments

If you have ever attended a tradeshow, you know that it can be quite tiring. By the time you have walked around for hours checking out all of the booths, you can start feeling a bit exhausted.

One way to help people overcome this problem is by providing refreshments at your booth. For instance, you could hand out bottled water that has labels that are branded with your business information.

  1. Give Away Valuable Information

You can position yourself as an authority in your field by giving away information to people attending the tradeshow. Handing out publications that feature some of the latest research in your industry or information on some of the newest innovations can go a long way toward giving people the impression that you are an industry leader.

 

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Dry Cleaners Set to Tap into $165 Billion Global Cleaning Industry

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The Fabric Professionals and Dry Cleaners Association of Nigeria (FPDA) is gearing up to host the “Clean Show Africa 2024” conference.

This conference aims to expose over 25,000 dry cleaners to the vast opportunities present in the global cleaning and hygiene industry, valued at a staggering $165 billion.

Scheduled to take place on May 28–29, 2024, in Lagos, the event is themed “Positioning Africa’s fabric and hygiene industry for excellence.”

It comes at a crucial time when Nigeria’s dry cleaning industry is experiencing steady growth, with projections indicating a 6.4% annual increase over the next decade.

According to Enibikun Adebayo, Chairman of FPDA, Nigeria’s dry cleaning industry was valued at $8.4 million in 2019.

However, this figure is expected to rise significantly, presenting a ripe opportunity for stakeholders to tap into.

Adebayo emphasized the importance of collaboration within the industry to fully leverage its potential.

“A year ago, we launched FPDA of Nigeria. We are also using the platform to educate our members to be better professionals,” stated Adebayo, highlighting the association’s commitment to enhancing professionalism and standards within the sector.

The conference will shine a spotlight on women in the dry cleaning business, recognizing their pivotal role in driving the industry forward. Reports have shown that dry cleaning businesses are often better managed by women, and the event aims to provide them with the necessary support and resources to thrive.

Ruth Okunnuga, Managing Director of Wasche Paint Nigeria, expressed the need to revolutionize Nigeria’s dry cleaning and laundry industry, emphasizing the lack of proper structure and investment.

She stressed the importance of data collection for effective planning and growth within the sector.

Joseph Oru, Managing Director of Zenith Exhibition, highlighted the conference’s objective of engaging the Federal Government to establish training institutions for dry cleaners. Such institutions would play a crucial role in equipping professionals with the skills and knowledge needed to meet global standards.

As Nigeria’s dry cleaning industry prepares to tap into the vast opportunities offered by the global cleaning market, the Clean Show Africa 2024 conference stands as a pivotal platform for collaboration, innovation, and growth within the sector.

With a focus on excellence and professionalism, stakeholders aim to position Nigeria as a key player in the dynamic and lucrative cleaning and hygiene industry.

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Nigeria-Taiwan Commerce Falls to $500m in 2023

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The Chief of Mission to the Taiwanese Government in Nigeria, Andy Liu, has said that the trade relations between Nigeria and Taiwan drop to $500 million in 2023 from $1 billion in 2021.

Liu made these comments during the 2024 Taiwan Business Forum held in Lagos.

According to Liu, Nigeria’s status as a net exporter of agricultural products, particularly sesame seeds has historically fueled the trade between the two nations.

However, the peak in trade experienced in 2021, buoyed by increased demand for Nigerian agricultural goods, notably declined in subsequent years.

“The highest peak of trade reached about $1 billion in 2021. It was the peak of COVID-19, with Nigerians enjoying surplus trading with Taiwan. We imported more of Nigeria’s agricultural products, such as sesame, aside from oil-related products. In 2021, we had a huge demand for agricultural products for our food processing industries,” Liu stated.

However, the trade dynamics shifted in the following years, leading to a significant decline in trade volume.

Liu attributed this decline to a normalization of demand following the peak in 2021, resulting in a reduction in trade value to $500 million by 2023.

Despite this decrease, Liu remained optimistic about the future trajectory of trade relations between the two countries.

“We might see some level of increase in the near future,” Liu enthused, highlighting Nigeria’s continued significance as a destination for Taiwanese businesses.

In addition to discussing trade volume, Liu addressed the issue of counterfeiting and piracy, which has affected Taiwanese products globally.

He said the Taiwanese government is working to combat this challenge by showcasing the quality of Taiwanese products and providing after-sale services.

“We have been having our delegates visit the world to prove that we are victims of piracy, but we are going to use the platform to show that we have good and quality products to let the world know who the true providers of these quality goods are,” Liu affirmed.

The President of Globe Industries Corporation, David Hwang, echoed concerns about counterfeit products, attributing the decline in profit margins to the influx of counterfeit goods from China.

Hwang emphasized the need for partnerships to address this issue and foster mutually beneficial trade relations.

Responding to the developments, the Director-General of the Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA), Sola Obadimu, commended the Taiwanese focus on African businesses and the quality of their products.

He pledged NACCIMA’s continued collaboration with Taiwanese companies to drive business growth for both nations.

As Nigeria and Taiwan navigate the challenges posed by fluctuating trade volumes and counterfeit goods, stakeholders remain committed to fostering resilient and mutually beneficial economic ties.

The 2024 Taiwan Business Forum served as a platform for dialogue and collaboration, laying the groundwork for future cooperation between the two nations.

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Nigeria Advances Plans for Regional Maritime Development Bank

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Nigeria is making significant strides in bolstering its maritime sector with the advancement of plans for the establishment of a Regional Maritime Development Bank (RMDB).

This initiative, spearheaded by the Federal Government, is poised to inject vitality into the region’s maritime industry and stimulate economic growth across West and Central Africa.

The Director of the Maritime Safety and Security Department in the Ministry of Marine and Blue Economy, Babatunde Bombata, revealed the latest developments during a stakeholders meeting in Lagos organized by the ministry.

He said the RMDB would play a pivotal role in fostering robust maritime infrastructure, facilitating vessel acquisition, and promoting human capacity development, among other strategic objectives.

With an envisaged capital base of $1 billion, RMDB is set to become a pivotal financial institution in the region.

Nigeria, which will host the bank’s headquarters, is slated to have the highest share of 12 percent among the member states of the Maritime Organization of West and Central Africa (MOWCA).

This underscores Nigeria’s commitment to driving maritime excellence and fostering regional cooperation.

The bank’s establishment reflects a collaborative effort between the public and private sectors, with MOWCA states holding a 51 percent shareholding and institutional investors owning the remaining 49 percent.

This hybrid model ensures a balanced governance structure that prioritizes the interests of all stakeholders while fostering transparency and accountability.

In addition to providing vital funding for port infrastructure, vessel acquisition, and human capacity development, the RMDB will serve as a catalyst for indigenous shipowners, enabling them to access financing at favorable terms.

By empowering local stakeholders, the bank aims to stimulate economic activity, create employment opportunities, and enhance the competitiveness of the region’s maritime sector on the global stage.

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