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EmbassyCard Introduces Network-Free Digital Card to Transform Nigerian Payments

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EmbassyCard, a prominent Nigerian fintech company, has unveiled a groundbreaking digital prepaid card designed to revolutionize payment systems in Lagos and potentially across the nation.

This innovative solution, launched at a media parley and stakeholders’ forum held at NECA House in Ikeja, promises to tackle fundamental challenges in Nigeria’s fintech industry, including long bank queues, charge-back fraud, reliance on expensive point-of-sale (POS) machines, delayed transactions, and poor internet connectivity.

Sunny Ojuroye, Chief Executive Officer of EmbassyCard, heralded the new card as a game-changer in the financial space.

“This is a great opportunity to earn commission with us. EmbassyCard offers additional opportunities to make extra income in addition to what you already do,” Ojuroye stated.

He highlighted that the card, developed in partnership with Providus Bank since 2019, comes in three variants: LITE, Green, and Gold, all featuring photo ID for enhanced security.

A standout feature of the EmbassyCard is its ability to facilitate transactions without the need for a network connection or POS machines.

“We want merchants to be protected from charge-back fraud, which is costing our businesses a lot of money. You can use your phone instead of bulky and expensive POS machines,” Ojuroye added.

Leye Popoola, Co-director of EmbassyCard, revealed the card’s robust security features, which allow users to lock or unlock their cards if lost.

“You have a mobile money inside your card and you have it in your wallet. So, your money can be in the cloud. If you have EmbassyCard with or without connection, you can receive your money,” he explained.

The introduction of EmbassyCard is expected to significantly enhance the financial inclusion of merchants and residents in Lagos.

Emmanuel Udeagha, Head of Brand Management at Wetherheads Advertising Group Limited, which organized the launch event, highlighted the card’s potential to revolutionize the payment system in Nigeria.

“If you’re in a remote community without network, you can still receive payment as a merchant and make payment as a customer. Your phone serves as your terminal,” Udeagha said.

The launch was also endorsed by Oluwagunwa Ibirogba, Chairman of the Association of Mobile Money and Bank Agents in Nigeria (AMMBAN).

He praised the initiative, noting the struggle to access cash in the country and encouraged his members to embrace the new technology.

“Imagine, we can now walk about with cards in the form of cash. We are the merchants, the smallest bankers. I am encouraging all of us to work and run with it,” Ibirogba remarked.

EmbassyCard’s initiative reflects a significant step towards solving persistent issues within Nigeria’s payment systems, promising increased security, reduced transaction delays, and enhanced convenience for merchants and consumers alike.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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PayRetailers Expands Into Nigeria, Other African Countries

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PayRetailers, the leading payment processor for Latin America, has today announced further expansion into Africa.

With coverage now across 12 countries, the company offers a unified simple payment solution that will be a game changer for cross-border online merchants looking at Africa as their next move for strategic growth.

PayRetailers offer a simple, user-friendly, and scalable experience to businesses looking to grow their regional operations and give them access to major local payment methods like MPESA, Airtel, and MTN.

The further expansion includes Burkina Faso, Cameroon, Kenya, Ivory Coast, Ghana, Senegal, South Africa and Nigeria, having recently launched in Rwanda, Zambia, Uganda, and Tanzania three months ago.

This expansion effort further solidifies PayRetailers’ ability to unlock new growth opportunities for their clients, giving them easy access to additional emerging markets. For existing clients, in fact, this process requires zero integration efforts, as it is all handled via the same API.

With many populations across Africa being underbanked, PayRetailers accelerates financial inclusion across the region by supporting businesses with their growth journey. The market is increasingly mobile and connected, with global businesses seeking to tap into the strong growth opportunities across Africa.

The expansion marks a significant milestone in PayRetailers’ ambitious growth plans, with further expansion planned into more African countries as well as Europe. Leveraging its extensive experience in Latin America, the company is well equipped to address the unique needs of African consumers and businesses.

Jonathan Vintner, Global Head of Sales at PayRetailers, said: “Expanding into eight new markets marks a significant milestone for PayRetailers as we continue our mission to bring tailored payment solutions to diverse regions. Africa is a vibrant and varied continent, with payment preferences that differ from region to region.

“For example, our launch in Kenya enables merchants to access M-Pesa, the country’s leading mobile money provider, while in South Africa, we’re offering a blend of card and cash solutions to meet local demands. All of this is seamlessly integrated into our existing API, allowing merchants to access the top payment methods across Latin America and now Africa through a single connection—with more countries on the horizon”.

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HabariPay’s Profits Surge 30.7% in H1 2024, Reflecting Strong Growth in Digital Payments

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HabariPay, the fintech subsidiary of Guaranty Trust Holding Company (GTCO), has reported a 30.7 percent rise in profit in the first half of 2024.

Analysis of the tier-one bank’s recent financial statement showed that the fintech recorded a profit after tax of N1.7 billion in H1, compared to N1.3 billion in the same period of 2023.

According to the financial statement, HabariPay’s growth showed promising adoption of the bank’s digital payments business as it looks to bolster its hold on the fintech sector.

“Through our Habari platform, our customers can shop for diverse products online, pay bills, watch videos, and listen to music. We continue to improve the platform to meet and support everyone’s lifestyle,” it said.

A further breakdown of the report revealed that the fintech company’s operating income in the first six months increased by 22.7 percent, N2.7 billion in H1, from N2.2 billion in the same period of last year. Its operating expenses rose to N703 million from N688 million.

The company generated N2.06 billion from its core business activities, an 815.6 percent rise from N225 million reported in 2023.

When Guaranty Trust Bank transitioned from its standalone commercial banking structure into a holding company, HabariPay became a standalone business offering payments, a marketplace, and small business services.

HabariPay’s flagship product, Squad, combines a payment gateway and e-commerce platform with a Point-of-Sale business.

The statement added, “In line with its mission of empowering businesses and young innovators across Africa, HabariPay’s Squad launched its first-ever coding sprint, Take on Squad Hackathon 1.0. The two-day social coding event was held at the state-of-the-art GTCO Training Complex, Tayo’s Plaza, Abeokuta, Ogun State.”

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Opay to Enforce N50 Levy on Transfers Above N10,000 Starting September 9

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Opay will begin charging customers a N50 levy on electronic transfers of N10,000 and above paid into their accounts from September 9, 2024.

The fintech revealed this in a message to customers titled ‘FGN Electronic Money Transfer levy’, which started making rounds on Saturday.

The company said, “Please be informed that starting September 9th 2024, a one-time fee of N50 will be applied to electronic transfers of N10,000 and above paid into your personal or business account, in compliance with the Federal Inland Revenue Service (FIRS) regulations.

The fintech noted that it would not benefit from this charge as it is directly paid to the Federal Government. The fintech already charges customers N10 after their third transfer to other banks in a day.

EMTL, introduced in the Finance Act 2020, was an amendment to the Stamp Duty Act to tap into the growth of electronic transfers. It is a one-off charge of N50 on electronic receipt or transfer of money deposited in any deposit bank or financial institution on any type of account for sums of N10,000 and above.

In 2023, the Federal government made N180.31 billion from EMTL, a 29.45 percent increase from its N136.35 billion target. Revenue from EMTL is shared among the three tiers of government. The growth in EMTL revenue is expected to be fuelled by further increases in cashless transactions in the country, especially with the Central Bank of Nigeria anticipating a slowdown in cash usage by 2025.

By the end of 2023, cashless transactions surged to over N600 trillion from N395.38 trillion in 2022 as more Nigerians embraced digital payment channels. This trend continued in 2024, with transactions growing by 88.09 percent to N237 trillion in the first quarter (Q1) of 2024.

However, revenues from EMTL have not reflected this growth. According to experts’ micro transactions, defined as transfers below N10,000, and their platforms, such as Opay and Palmpay, are powering Nigeria’s electronic payment (e-payment) boom.

Opay, which has over 30 million customers, was one of the winners of the 2023 Central Bank of Nigeria’s botched naira redesign and cashless policy when it demonstrated resilience during the naira cash shortage that exposed vulnerabilities in many traditional banking platforms.

“Payment methods have become easier, faster, and better, and people are using them for everyday things,” said Adedeji Olowe, founder of Lendsqr.

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