Polaris Bank has broadened its digital capabilities with the introduction of a cross-border gift card service on its VULTe platform, enabling customers to send branded gift cards to recipients across different countries within seconds.
The new feature allows users to purchase and deliver digital gift cards from a selection of international and local brands directly through the VULTe app.
The service covers multiple lifestyle categories, including entertainment, retail, gaming, subscriptions and everyday essentials, positioning the platform as more than a conventional banking application.
Through the integration, customers can select a preferred brand, specify the value, enter the recipient’s details and authorize the transaction securely within the app.
Delivery is completed electronically, removing delays associated with physical shipments and minimizing currency-related barriers.
The rollout reflects Polaris Bank’s broader strategy to integrate lifestyle services into its financial ecosystem. By embedding cross-border gifting within a regulated banking infrastructure, the institution aims to provide convenience while maintaining transaction security and compliance standards.
The expansion comes as digital banking adoption continues to accelerate in Nigeria, with customers demanding seamless, multi-functional platforms that extend beyond traditional transfers and bill payments.
The cross-border gift card functionality adds a new layer to digital transactions, allowing users to convert monetary transfers into branded consumption experiences.
Industry analysts view the move as part of a competitive shift among financial institutions toward lifestyle-oriented banking, where value-added services are integrated directly into digital wallets. Such offerings are increasingly used to enhance customer engagement and retention.
Polaris Bank has maintained a strong presence in Nigeria’s digital banking space in recent years, earning industry recognition for innovation and technology-driven service delivery.
The latest addition to VULTe further reinforces its positioning in the evolving fintech landscape.
With the launch of the cross-border gift card service, Polaris Bank continues to align its digital transformation agenda with changing consumer behavior, offering customers faster and more flexible ways to transact across international boundaries.
