FBN Holdings Plc has rebranded once again by changing its name to FirstHoldCo Plc as part of a strategic transformation aimed at unifying its subsidiaries and reinforcing its leadership in the financial services industry.
The name change will be implemented across all subsidiaries.
According to the company, the new name reflects a forward-thinking approach while maintaining the legacy of trust, resilience and service excellence that has defined the institution for over a century.
The transition is a key milestone in the Group’s journey as it seeks to strengthen its market positioning both locally and globally.
Speaking on the development, Group Managing Director, FirstHoldCo Plc, Wale Oyedeji, described the rebranding as a defining moment in the company’s history.
“This transition to FirstHoldCo Plc is a defining moment in our history as we chart a bold course for the future. The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders. It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership position in Africa and sustains our global presence.”
The company reaffirmed its commitment to delivering long-term value, deepening market penetration and strengthening investor confidence.
“For our stakeholders, this transformation signals a renewed focus on excellence and innovation. It ensures that we remain steadfast in delivering long-term value while strengthening the trust and confidence that has defined our relationships for over a century,” Oyedeji stated.
He further said the transition would better position FirstHoldCo to navigate evolving market dynamics, support partners and enhance its role in the global financial ecosystem.
“As FirstHoldCo, we are better positioned to meet evolving market demands, support our partners, and deliver on our promises in an increasingly interconnected financial ecosystem.”
The rebranding is expected to consolidate FirstHoldCo’s position as a leading financial institution in Africa, driving sustainable growth and reinforcing its relevance in the rapidly evolving global economy.
