X (Formerly Twitter) Announces Enhanced Ad Revenue Sharing for Content Creators

X, formerly known as Twitter, has unveiled significant updates to its advertising revenue-sharing program, benefiting content creators by lowering eligibility thresholds and offering greater incentives.

Within a three-month span, the platform has reduced the required impressions for ad revenue sharing from 15 million to 5 million, allowing more individuals to participate in the program.

In addition to this, X has lowered the payout threshold for ads revenue sharing from $50 to just $10. This change has an intriguing implication: eligible users may now potentially enjoy X Premium, previously known as “Twitter Blue,” for free.

Elon Musk, a prominent figure known for his influence on social media, emphasized the implications of these changes in a tweet.

He stated, “This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.”

Musk also highlighted the importance of verified accounts in this context, as views from unverified accounts can be easily manipulated by malicious actors using bots.

X Premium is Twitter’s premium subscription service designed to elevate the quality of conversations on the platform. This opt-in, paid subscription offers features such as a blue checkmark on the account and early access to select features, providing users with an enhanced experience.

For those interested in signing up for X Premium, the process is straightforward. Users can follow these steps:

1. Open the Profile menu on the app or the side navigation on x.com.
2. Select “Premium.”
3. Click the “Subscribe” button.
4. If necessary, verify your phone number.
5. Follow the in-app purchase instructions for iOS or Android and confirm the subscription payment on the web.

Also read: Meta Owned WhatsApp Introduces Instant Video Messages

Regarding the calculation of Twitter’s ads revenue, eligible users must generate enough verified replies to begin receiving payments.

The monetized portion of tweets will come from replies within tweet threads, provided the replies are impressions made by verified users.

These monetized Ad Revenue earnings will be shared directly with the user’s Stripe Express account. Once the minimum threshold of $10 is reached, users will receive the funds.

This significant update from X not only expands the pool of eligible content creators but also creates a more accessible and attractive platform for those seeking to engage with premium features while generating ad revenue.