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Xiaomi’s Strategic Reboot in India: Focused on 5G Smartphones and Streamlined Product Portfolio

The company aims to concentrate on 5G smartphones and adopt a more streamlined product portfolio to win back customers who were left bewildered by the multitude of choices offered previously.



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After facing tough competition and a dip in market share, Xiaomi Corp., the Chinese tech giant, has laid out its game plan to recapture the lead in India’s fiercely contested smartphone market.

The company aims to concentrate on 5G smartphones and adopt a more streamlined product portfolio to win back customers who were left bewildered by the multitude of choices offered previously.

For years, Xiaomi held the top spot in India’s smartphone market but its prolonged success was hindered by regulatory challenges and an overwhelming range of products which according to Xiaomi’s own admission, led to customer confusion.

In the first quarter, Xiaomi slip to the fourth position behind Samsung, Oppo, and Vivo, as reported by researcher IDC Corp.

India, being one of the world’s most intensely contested markets, attracts global phone brands like Apple Inc., who are eager to expand their presence in the populous country.

Xiaomi, however, remains unfazed by short-term gains and is betting on a gradual recovery, opting to strengthen its ties with local partners and simplify its product offerings.

Speaking at a recent press conference, Muralikrishnan B., President of Xiaomi India, admitted, “This year will be number one? No, we will not be. These are long-term playoff games.”

To steer the company back to its earlier success, Xiaomi is making crucial changes that include reducing the number of smartphone launches and focusing more on enhancing the overall customer experience.

The brand also plans to boost sales through brick-and-mortar stores, recognizing the significance of offline retail in India.

“In the past, the company launched just too many products, too many options,” Muralikrishnan stated, acknowledging that they were partly responding to the competition’s moves. Learning from this, Xiaomi now aims for a more calculated and effective approach to product launches.

Recognizing the importance of localization, Xiaomi is deepening its local sourcing efforts and entrusting some of its smartphone assembly to Dixon Technologies India Ltd., as urged by the Indian government. This move aligns with the “Make in India” initiative, demonstrating Xiaomi’s commitment to the Indian market.

In response to recent rumors about layoffs, Muralikrishnan clarified that Xiaomi India has not laid off any employees this year and has no such plans for the future. He emphasized that any organizational restructuring would be driven by efficiency and strategic needs, not indiscriminate job cuts.

Looking ahead, Xiaomi is gearing up for the launch of a new 5G smartphone on August 1. Priced between $200 to $250, this move forms part of the company’s strategy to offer affordable, locally assembled 5G models to cater to the evolving demands of Indian consumers.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Nasdaq,, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Behind Closed Doors: Microsoft’s Bid to Make Bing Apple’s Default Search Engine



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Insiders have disclosed that Microsoft Corp. engaged in discussions with Apple Inc. around 2020 about potentially selling its Bing search engine.

The proposed deal aimed to replace Google as the default search engine on Apple devices, particularly iPhones.

People familiar with the matter, who chose to remain anonymous, disclosed that high-level executives from Microsoft held exploratory talks with Eddy Cue, Apple’s services chief, responsible for the existing search engine partnership with Google.

Despite these discussions, the deal never progressed beyond preliminary stages. This revelation has gained renewed attention in light of the ongoing U.S. Department of Justice antitrust trial against Google, in which Apple and Microsoft are actively involved. The Justice Department is using Apple’s arrangement with Google as evidence of Google’s search market dominance.

Apple’s Eddy Cue defended the collaboration during his trial testimony, asserting that Google was the superior search option, emphasizing the quality of Google’s technology.

Apple’s partnership with Google, initiated in 2002, had grown to become highly lucrative, earning Apple between $4 billion to $7 billion annually by 2020.

This financial aspect, coupled with concerns about Bing’s competitiveness, played pivotal roles in Apple’s ultimate decision not to acquire Bing.

While Bing was briefly used as the default search engine in some Apple features between 2013 and 2017, including Siri and Spotlight, Google ultimately remained the preferred choice. In court, it was revealed that Microsoft had considered a multi-billion-dollar investment in its relationship with Apple in 2016, but this attempt was unsuccessful.

Eddy Cue’s testimony underscored Apple’s belief that Google’s search technology was unmatched, signaling that Apple had no plans to develop its own search tool.

This differs from Apple’s approach in other areas, where it competes directly with Google in mapping software, voice assistants, and operating systems.

In retrospect, Apple’s dalliance with Bing serves as a fascinating chapter in the tech giants’ intricate web of partnerships and rivalries.

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iPhone 15 Pro and Pro Max Owners Complain of Overheating Issues



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Some of the first owners of Apple Inc.’s latest offerings, the iPhone 15 Pro and Pro Max, are feeling the heat – literally.

Reports are pouring in from frustrated customers who claim that their new devices are prone to overheating during usage and charging, casting a shadow over Apple’s flagship product.

Complaints have flooded Apple forums and social media platforms, with users expressing concern over the device becoming uncomfortably warm while gaming, making phone calls, or using FaceTime.

The issue appears to be exacerbated when the phone is plugged in for charging.

Apple’s technical support staff have been inundated with calls on the matter and have been directing customers to an older support article on managing hot or cold iPhones.

This notice suggests that overheating may occur during intensive app use, charging, or initial device setup.

Apple, headquartered in Cupertino, California, has remained tight-lipped regarding these complaints, leaving users speculating about the root cause of the issue.

As the iPhone accounts for a substantial portion of Apple’s revenue, any product flaws are scrutinized intensely. While some problems can be resolved through software updates, others may fade with time. Apple usually subjects its products to rigorous testing to catch potential pitfalls before mass production.

The overheating issue could be related to the iPhone setup process, which can be processor-intensive, particularly when re-downloading apps and data from iCloud.

Users have also suggested that certain background apps, such as Instagram or Uber, might exacerbate the problem.

Videos of users measuring the phone’s temperature with thermometers have surfaced online, with one user reporting, “iPhone 15 Pro Max gets really hot easily.”

However, it’s not a universal problem, as some users have reported no issues or found that using a protective case mitigated the heat.

This development follows recent complaints about the FineWoven material used in iPhone 15 cases, highlighting potential quality concerns with Apple’s latest product offerings.

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TikTok Faces Regulatory Storm in Indonesia as Minister Calls for E-commerce Split



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Teten Masduki, the Indonesian Minister of Cooperatives and Small and Medium Enterprises, has emerged as a vocal critic of the Chinese-owned social media giant TikTok.

Masduki’s relentless complaints about TikTok’s dominance in the Indonesian e-commerce market have set the stage for a seismic regulatory shift that could have far-reaching consequences.

Masduki, a former activist who once took on government corruption, has been disrupting official meetings to raise concerns about TikTok’s impact on local players. This groundswell of criticism has culminated in sweeping regulations that force TikTok to split payments from shopping in Indonesia, a move seen as a significant blow to TikTok’s e-commerce aspirations.

Under these new rules, social media companies in Indonesia are barred from handling direct payments for online purchases, effectively requiring TikTok to either create a separate app for payments or risk being shuttered in Indonesia entirely.

The regulations, stricter than anticipated, have already had a chilling effect on the e-commerce market, benefiting local champions like GoTo and Sea.

While TikTok has pushed back, arguing that the separation of social media and e-commerce hampers innovation, the Indonesian government remains firm in its stance, aiming to protect smaller enterprises and voters as elections loom on the horizon.

This clash underscores the challenges TikTok faces in its pursuit of e-commerce dominance and sets a precedent for other countries in the region. As TikTok’s meteoric rise in regional e-commerce continues, governments are increasingly assessing whether the platform benefits or harms domestic merchants.

For TikTok, the challenge lies in finding a solution that appeases authorities while allowing it to continue its growth. The repercussions of this battle in Indonesia could reverberate throughout Southeast Asia and beyond, shaping the future of social media-driven e-commerce.

In a rapidly evolving digital landscape, Teten Masduki’s bold stance against TikTok may just be the opening salvo in a much larger struggle for control of the e-commerce arena.

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