Meta-owned messaging platform WhatsApp has rolled out a new feature known as ‘status archive’ for business accounts.
The ‘Status Archive’ feature will enable users conveniently manage their archive preferences and access their archived statuses directly from the menu within the status tab. Notably, the archived statuses will remain private and will be visible to only the respective businesses.
The archived statuses can be stored for up to 30 days on the user’s device, during this period, businesses can still create advertisements for either Instagram or Facebook or share status updates until it expires from the archive.
Investors King understands that this feature will be very pivotal for businesses, as it provides them with the opportunity to repost a status from their archived and share it with customers to enhance their business outreach.
The ‘status archive’ feature is currently available for beta users and is expected to roll out to a wider range of users in the coming weeks.
Once available, users will get a banner in the app’s Status tab, suggesting that updates will be kept on their devices for up to 30 days after it is shared. This feature is only limited to business accounts.
WhatsApp has in less than a decade become the most popular app for personal and business conversations. This has seen it become a widely used tool by business owners as it offers them a fast, simple, and convenient way to carry out their businesses and transactions.
With WhatsApp, companies can send appointment reminders, order notifications, product demonstration videos, verification codes, boarding passes, amongst others. It’s immediate, more personal, and international in reach. It also provides reliable delivery information, providing businesses the additional benefit of knowing what messages have been delivered and, ultimately, read.
The introduction of WhatsApp as a business tool is no doubt monumental. With its extensive reach, highly engaged user base, and rich communications capabilities, it has the potential to become one of the most powerful customer engagement channels on the market today, especially for those businesses serving a global audience.
Meta Announces Upcoming Business Verification and Innovative Features for WhatsApp
Meta, the parent company of Facebook, on Tuesday announced plans to commence verification of businesses on WhatsApp.
Nikila Srinivasan, Meta’s Vice President of Business Messaging, shared the exciting news.
Meta’s aim is to bolster user trust through platform-granted verifications, signify the legitimacy of businesses and assure users of their authenticity.
To attain this coveted Meta verification, businesses must substantiate their credibility to Meta, reaping rewards such as a verified badge, enhanced account support, and safeguarding against impersonation.
Srinivasan further elaborated on the forthcoming features, stating, “For businesses interested in signing up, Meta Verified will offer additional premium features. These include the ability to create a customized WhatsApp page that can be easily discovered through web searches, as well as multi-device support, enabling multiple employees to efficiently respond to customer inquiries. We plan to initiate testing of Meta Verified with small businesses using the WhatsApp Business app before extending it to businesses on the WhatsApp Business Platform in the near future.”
In addition to the verification system, Meta also unveiled another exciting feature called “Flows.” This innovation will empower businesses to provide a comprehensive range of services without requiring users to leave the chat.
Srinivasan explained, “With Flows, businesses will have the capability to offer rich menus and customizable forms to cater to diverse user needs. We aim to make Flows available to businesses worldwide through the WhatsApp Business Platform in the coming weeks.”
This strategic move by Meta not only bolsters the credibility of businesses on WhatsApp but also introduces user-friendly features that are expected to enhance the overall user experience.
As Meta continues to invest in evolving its platforms, business owners and users alike can look forward to an increasingly innovative and secure WhatsApp environment.
Reddit Unveils Mod Helper Program to Mend Frayed Moderator Relations
In response to escalating tensions between Reddit and its moderators, the social media giant is launching the “Mod Helper Program” as part of its efforts to mend relations with its community of moderators.
The program aims to reward moderators who provide valuable assistance to their peers, coupled with an enhanced moderator help center.
The root of this issue lies in the fallout from Reddit’s API pricing changes, which led to the shutdown of several third-party apps that many moderators relied on for managing their subreddits.
Reddit’s native moderation tools were seen as lacking compared to these now-defunct third-party apps, sparking discontent among moderators. To protest the API pricing changes, some moderators even made their subreddits private, leading to the removal of entire mod teams by Reddit’s administrators.
The Mod Helper Program is structured as a tiered system that bestows trophies and flairs upon moderators who receive upvotes for their comments in the r/ModSupport subreddit.
The various ranks, ranging from “Helper” to “Expert Helper,” serve to acknowledge and highlight moderators who consistently offer valuable insights to their fellow moderators.
Reddit’s commitment to fostering a more supportive atmosphere among moderators is also reflected in the recent launch of the Modmail Answer Bot.
This automated tool responds with relevant links from the site’s Help Center and, if necessary, creates a ticket for human admin intervention, streamlining moderator requests and allowing the admin team to focus on more complex issues.
Also, Reddit is consolidating its moderator-specific Help Center with the sitewide Help Center to improve resource accessibility.
X (Formerly Twitter) Announces Enhanced Ad Revenue Sharing for Content Creators
X, formerly known as Twitter, has unveiled significant updates to its advertising revenue-sharing program, benefiting content creators by lowering eligibility thresholds and offering greater incentives.
Within a three-month span, the platform has reduced the required impressions for ad revenue sharing from 15 million to 5 million, allowing more individuals to participate in the program.
In addition to this, X has lowered the payout threshold for ads revenue sharing from $50 to just $10. This change has an intriguing implication: eligible users may now potentially enjoy X Premium, previously known as “Twitter Blue,” for free.
Elon Musk, a prominent figure known for his influence on social media, emphasized the implications of these changes in a tweet.
He stated, “This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.”
Musk also highlighted the importance of verified accounts in this context, as views from unverified accounts can be easily manipulated by malicious actors using bots.
X Premium is Twitter’s premium subscription service designed to elevate the quality of conversations on the platform. This opt-in, paid subscription offers features such as a blue checkmark on the account and early access to select features, providing users with an enhanced experience.
For those interested in signing up for X Premium, the process is straightforward. Users can follow these steps:
- Open the Profile menu on the app or the side navigation on x.com.
- Select “Premium.”
- Click the “Subscribe” button.
- If necessary, verify your phone number.
- Follow the in-app purchase instructions for iOS or Android and confirm the subscription payment on the web.
Regarding the calculation of Twitter’s ads revenue, eligible users must generate enough verified replies to begin receiving payments.
The monetized portion of tweets will come from replies within tweet threads, provided the replies are impressions made by verified users.
These monetized Ad Revenue earnings will be shared directly with the user’s Stripe Express account. Once the minimum threshold of $10 is reached, users will receive the funds.
This significant update from X not only expands the pool of eligible content creators but also creates a more accessible and attractive platform for those seeking to engage with premium features while generating ad revenue.
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