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Facebook Fights to Stay Relevant as TikTok Takes Over Younger Generations

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Facebook has long been the dominant social media platform, but it is now facing stiff competition from TikTok, especially among younger generations. With TikTok‘s skyrocketing popularity, Facebook is fighting to stay relevant and appealing to younger users.

TikTok, a short-form video app, has taken the world by storm in recent years, boasting over 1 billion active users worldwide. The app’s unique algorithm suggests content that is tailored to each user’s preferences, making it highly addictive and engaging.

TikTok’s popularity has largely been driven by younger users, with over 60% of its user base being under the age of 30.

This has left Facebook scrambling to compete for the attention of younger users. To do so, Facebook has introduced features such as Instagram Reels, a short-form video feature that is similar to TikTok. However, despite Facebook’s efforts, TikTok remains the go-to platform for younger generations.

One major reason for this is TikTok’s focus on authenticity and creativity. The app’s algorithm promotes content that is unique and original, and users are encouraged to express themselves in creative and innovative ways.

This has resonated with younger users who are looking for a more authentic and creative outlet than the highly curated and polished content found on other platforms like Instagram.

Another advantage that TikTok has over Facebook is its global appeal. While Facebook has been criticized for its handling of international issues such as the spread of misinformation and political interference, TikTok has managed to establish a strong global presence.

This has allowed the app to attract a diverse and engaged user base from around the world, further cementing its place as a cultural phenomenon.

Despite Facebook’s challenges, it is important to note that the social media giant still boasts a massive user base, with over 2.7 billion monthly active users. Additionally, Facebook’s acquisition of popular platforms like Instagram and WhatsApp has helped to diversify its offerings and appeal to a wider audience.

However, if Facebook wants to stay relevant and appealing to younger users, it will need to continue to innovate and adapt. This may involve taking inspiration from TikTok and other emerging platforms, as well as focusing on issues such as privacy and user safety, which have become increasingly important to users of all ages.

While TikTok may be the current darling of younger generations, Facebook still has a strong foothold in the social media landscape. It remains to be seen how Facebook will continue to evolve in the face of TikTok’s growing dominance, but one thing is clear: the battle for social media supremacy is far from over.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Twitter’s Valuation Shrinks, Now One-Third of What Elon Musk Acquired it For Last Year

A recent report has revealed that Twitter’s current valuation has shrunk, as the micro-blogging platform is now one-third of what Elon Musk acquired it for last year October.

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A recent report has revealed that Twitter’s current valuation has shrunk, as the micro-blogging platform is now one-third of what Elon Musk acquired it for last year October.

According to financial services corporation Fidelity Investments, in its annual monthly report of portfolio valuations posted on the 28th of May, the financial services giant stated that the market value of its equity stake in Twitter, identified by its new name, X Holdings Corp. fell to $6.5 million at the end of April, from $19.66 million when Musk concluded the deal a 66% drop. This implied that Twitter’s current valuation is about $15 billion.

This means that in just six months since Musk paid the sum of $44 billion including $33.5 billion in equity to purchase Twitter, the company’s value has plunged by nearly two-thirds. Meanwhile, some other aspects of Twitter’s current financial health are uncertain, because the company hasn’t made enough disclosures.

Recall that Elon Musk admitted that he had a bit of buyer’s remorse over his $44 billion acquisition deal for Twitter which he stated that he obviously overpaid. This saw Musk warn workers that Twitter remained in a precarious financial position and, at one point, had been four months away from running out of money.

Investors King understands that part of the fall in Twitter’s value can be attributed to a series of decisions carried out by Musk, such as mass layoffs affecting critical teams and challenges with content moderation that have turned advertisers away from the platform.

Musk was able to win back some of them by providing steep discounts. He has also implemented subscription-based verification to boost sales.

Musk who expressed optimism, says he sees a ‘clear but difficult path’ to $250 billion valuation, which would mean current grants could 10x. He however noted that Twitter is on the path of an inverse startup. The mercurial mega-billionaire believes the social network will be worth far more in the future.

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WhatsApp Rolls Out New Feature ‘Status Archive’, For Business Accounts

Meta-owned messaging platform WhatsApp has rolled out a new feature known as ‘status archive’ for business accounts.

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Meta-owned messaging platform WhatsApp has rolled out a new feature known as ‘status archive’ for business accounts.

The ‘Status Archive’ feature will enable users conveniently manage their archive preferences and access their archived statuses directly from the menu within the status tab. Notably, the archived statuses will remain private and will be visible to only the respective businesses.

The archived statuses can be stored for up to 30 days on the user’s device, during this period, businesses can still create advertisements for either Instagram or Facebook or share status updates until it expires from the archive.

Investors King understands that this feature will be very pivotal for businesses, as it provides them with the opportunity to repost a status from their archived and share it with customers to enhance their business outreach.

The ‘status archive’ feature is currently available for beta users and is expected to roll out to a wider range of users in the coming weeks.

Once available, users will get a banner in the app’s Status tab, suggesting that updates will be kept on their devices for up to 30 days after it is shared. This feature is only limited to business accounts.

WhatsApp has in less than a decade become the most popular app for personal and business conversations. This has seen it become a widely used tool by business owners as it offers them a fast, simple, and convenient way to carry out their businesses and transactions.

With WhatsApp, companies can send appointment reminders, order notifications, product demonstration videos, verification codes, boarding passes, amongst others. It’s immediate, more personal, and international in reach. It also provides reliable delivery information, providing businesses the additional benefit of knowing what messages have been delivered and, ultimately, read.

The introduction of WhatsApp as a business tool is no doubt monumental. With its extensive reach, highly engaged user base, and rich communications capabilities, it has the potential to become one of the most powerful customer engagement channels on the market today, especially for those businesses serving a global audience.

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WhatsApp Unveils Game-Changing Feature: Edit Your Sent Messages

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In a world where communication has become more instant and spontaneous than ever, we often find ourselves wishing we could take back something we’ve said. Perhaps it was a simple typo, an autocorrect mishap, or a sudden change of heart. We’ve all been there. Fortunately, WhatsApp has heard our plea and introduced a game-changing feature that allows users to edit their sent messages.

Gone are the days of living with embarrassing mistakes or feeling the need to send a follow-up message to correct yourself. WhatsApp has now given us the power to make modifications to our messages after they have been sent. Whether it’s fixing a misspelling, adding crucial context, or rephrasing a statement, you can now do it all with just a few simple taps.

To access this revolutionary editing feature, all you need to do is long-press on the message you wish to edit. A menu will appear, presenting you with various options, and among them, you’ll find the coveted ‘Edit’ button. Once selected, you will be able to make changes to the message’s content, ensuring that it accurately reflects your intended meaning.

What’s truly remarkable about this feature is that WhatsApp has taken privacy and security into consideration. Edited messages will bear a distinct ‘edited’ label, notifying the recipient that a modification has been made. This transparency allows for open and honest communication while ensuring that the editing history remains concealed. As always, your messages, media, and calls on WhatsApp are safeguarded by end-to-end encryption, providing you with peace of mind.

The rollout of this groundbreaking feature has commenced worldwide, and users can expect to have access to it in the coming weeks. Whether you’re a business professional who needs to make a swift correction in a crucial message or a friend who wants to amend a statement that came out wrong, WhatsApp’s editing feature is set to revolutionize the way we communicate.

Imagine the freedom of expression and the elimination of anxiety that comes with knowing you have the ability to rectify any slip-up. With this new feature, WhatsApp empowers its users to engage in more confident and accurate conversations. No longer do we need to agonize over a misplaced word or hastily sent message; we can now correct and enhance our communication with ease.

So get ready to embrace this new era of messaging, where errors and regrets can be seamlessly resolved. WhatsApp’s editing feature is just one more step in the company’s mission to provide a user-friendly and versatile platform for effective communication. Edit your messages, fine-tune your conversations, and enjoy the benefits of enhanced control over your chats. Say goodbye to the fear of making mistakes and hello to a new level of messaging freedom.

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