Video-sharing platform Youtube has announced that its new marketplace, the creator music catalog is now available to all Youtube Partner program participants (YPP) in the United States.
The creator music is a new destination that will introduce a large catalog of songs that creators can browse through, search and purchase with the terms of the music rights spelled out in simple terms so they understand the cost.
Creators will also be able to opt for tracks with a new revenue-sharing option where both creators and music rights holders earn money from their content.
YouTube had to introduce these changes to its platform, as it plans to retain the video creator community in the face of the growing threat of TikTok, also focused on helping creators make more money.
With creator music, YouTube seeks to simplify a sometimes-complicated process of creators finding the right backing tunes for their videos.
Investors King understands that music rights have been a longtime pain point for creators, which has seen them complain time and time again that finding the right song isn’t the hard part but figuring out how to license it.
It is understood that when a creator uses a song they don’t own, they will have to give up all the ad revenues to the music license holder. This means that commercial music will often not be used in YouTube videos, something the creator’s music aims to change.
Instead of giving up all the revenue to the rights holders, the tracks on creator music can either be purchased directly or will involve a revenue share deal. With the former, the creator is buying a license where the rearms and rates are spelled out. In the latter, revenue with the artists and songwriters, but will not face any upfront costs to acquire access to the songs.
To use this new feature, creators can search for the songs they have in mind, or they can search based on their budget. This new service enables their accessibility to a larger catalog of popular music instead of being limited only to stock music.
When they find an eligible track, they can choose to either buy a license after reviewing the terms or opt into a revenue-sharing agreement. This new service doesn’t in any way replace YouTube’s existing audio library of tracks. For creators to continue to view free songs, they can set the price filter to $0.
