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Twitter Teams up With Adtech Companies to Notify Advertisers of Inappropriate Ad Content

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Twitter - Investors King

Microblogging platform Twitter has teamed up with digital ad verification companies Integral Ad Science and Double Verify Holdings to notify advertisers of inappropriate Ad content.

These Ad-tech companies which have previously partnered with Twitter will use its technology to provide brands insights into what kind of tweets are appearing around their ads and the reason behind that. Also, they will ensure that brands/marketers ads are seen by real people and not bots.

These companies revealed that their Tweet scanning solutions will cover Twitter’s home timeline first and then expand to profile and search placements.

Senior Vice President, product management of Integral Ad science disclosed that “marketers are looking for the confidence to continue to invest in Twitter and grow their investments, which is what the company plans to do in collaboration with Double verify to give advertisers measurement for brand safety, an industry term to protect its online reputation and evaluate content that is next to an ad at the tweet level.

Investors King understands that Twitter has been struggling to retain advertisers on the platform, hence the reason for the partnership with Ad-tech platforms.

Following Musk’s takeover of the company last year, marketers and advertisers have been scrambling to keep up with a recent surge of changes at Twitter.

Many big brands and advertisers are having to rethink their social media marketing plans which have seen about 46% of them pause their ad campaigns on the platform.

Recently, the company’s CEO Elon Musk has been looking for ways to lure advertisers back onto the platform. Earlier this month, he offered free ad space by offering to match advertisers’ ad spending up to $250,000 to woo advertisers back on the platform.

Meanwhile, analysts disclose that even if Musk improves Twitter’s advertising, his promise not to turn the platform into a free-for-all hellscape” where anything can be said without no consequences, will pose a major challenge and will deter most brands from advertising on the platform.

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Telegram to Expose Users Who Use Platform For Criminal Activities, Share Data With Relevant Authorities 

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Telegram

With a view to joining efforts at waging war against cybercrime and other illicit activities on social media, a popular messaging app, Telegram has reviewed its users’ privacy and protection policy by announcing its readiness to make personal details of defaulting users available to relevant authorities for investigation.

The Telegram Chief Executive Officer, Pavel Durov, in a post sighted by Investors King, disclosed that the reversal of the company’s privacy policy was in response to alleged criminal activities and other illicit events happening on the popular social messaging platform.

Durov declared that once Telegram gets valid legal requests for the provision of the users’ IP addresses and phone numbers to authorities, the management would not hesitate in obliging the court order.

He said the move is to attempt to control criminal activity on the platform and prevent abuse.

Recall that Telegram’s policy, before it was changed, limited user information sharing to cases involving terror suspects.

However, Telegram tinkered with the policy following the arrest of its CEO, Durov in France over allegations that the company pretended not to notice the alleged various crimes flourishing unchecked on the platform.

Investors King also gathered that policy reversal is not unconnected with the recent decision of the Ukrainian government to ban the use of Telegram by government officials, military personnel, and other defense and critical infrastructure workers because of national security concerns.

Meanwhile, after Durov was subsequently released on bail and ordered to stay in the country pending ongoing investigation, he made it clear that the IP addresses and phone numbers of those who violate Telegram’s rules would now be made available to relevant authorities subject to valid legal requests.

The company further stated that if it receives a valid order from the relevant judicial authorities that confirms that any of its users is a suspect in a case involving criminal activities that violate the Telegram Terms of Service, it will perform a legal analysis of the request and may disclose affected user’s IP address and phone number to the relevant authorities.

It added that such data disclosures will be included in its periodic transparency reports, noting that the service may collect metadata such as IP address, devices and Telegram apps used, and the history of username changes to tackle spam, abuse, and other violations.

The platform has already featured the policy changes on its app as its search feature now removes problematic content and provides a new mechanism for users to report illegal search terms and material through the @SearchReport bot for subsequent review and removal by a human moderation team.

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Telegram Was Adding Nearly 500,000 Users Daily Before Durov’s Arrest

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Telegram

Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.

Telegram’s strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.

The growth ensured that, by the middle of the summer, Telegram’s user base stood at 950 million – meaning that approximately one-eighth of humanity was using the app.

While coming just 50 million shy of 1 billion users is a major milestone, it is interesting to note that the social media platform has, at times, boasted even stronger growth. For example, in July 2023, the CEO and founder, Pavel Durov, revealed that 2.5 million people signed up to Telegram daily.

EU’s shadow over Telegram

Despite Telegram’s popularity and momentum, the platform has been gaining a different kind of attention since August 24 when the French police arrested Durov at an airport near Paris.

Though President Emmanuel Macron and his government maintain that the arrest was not politically motivated, it has nonetheless sparked a strong backlash, with many interpreting it as a crackdown on privacy and free speech.

Indeed, even the allegations of poor moderation and failure to prevent illicit activity are founded, they, nonetheless, raise important questions in the debate on the balance between privacy, surveillance, and national security.

As Andreja Stojanovic, a co-author of the research, noted “Even if genuine and undisputable illicit activity on Telegram was detected, the arrest is still likely to make many question if, by the same logic, the entire police force of a nation should be prosecuted whenever any illegal activity takes place in a private home or a hotel room.”

Nonetheless, there are no guarantees the arrest will have a profound impact on Telegram itself and, indeed, the platform has already shown significant resilience to government pressure during the Russian 2018 ban.

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Russia Questions Legitimacy of France’s Arrest Warrant for Telegram’s Pavel Durov

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Telegram

Russia has issued a stern rebuke to France over the recent arrest warrant issued for Pavel Durov, the CEO and founder of the popular messaging app Telegram.

The Kremlin has raised significant concerns about the validity of the charges against Durov, suggesting that the move could be politically motivated.

On Saturday, the Paris Public Prosecutor’s Office issued a warrant for Durov’s arrest, citing an ongoing investigation into organized crime, drug trafficking, fraud, and the distribution of pornographic images of minors on Telegram.

This development came as a shock to many, given Durov’s prominence as a leading technology entrepreneur and a vocal advocate for internet freedom.

Kremlin spokesman Dmitry Peskov responded sharply to the French authorities’ actions during a press briefing on Tuesday.

Peskov demanded that Paris provide concrete evidence to substantiate the serious allegations against Durov.

He warned that without a robust basis for these accusations, the arrest could be perceived as a direct assault on free speech and a potential act of political intimidation.

“The charges against Durov are gravely serious and must be supported by equally serious evidence,” Peskov told journalists. “Otherwise, it could be viewed as an attempt to stifle communication and suppress freedom of expression.”

Durov, who is a Russian-born but holds French and UAE citizenship, has been a significant figure in the tech industry.

His company, Telegram, which he founded in 2013, is renowned for its commitment to privacy and has become a crucial platform for global communication, including in politically volatile regions.

The Russian government has emphasized its readiness to provide assistance to Durov, although it acknowledges the complexity of the situation.

Meanwhile, the United Arab Emirates, where Durov also holds citizenship, has requested urgent diplomatic support from French officials and is closely monitoring the case.

Durov’s arrest comes at a time of heightened geopolitical tension between Russia and France. Relations have been strained by France’s strong stance against Russia’s invasion of Ukraine and its support for Ukraine’s sovereignty.

This backdrop has fueled speculation that Durov’s detention might be more about political maneuvering than genuine legal concerns.

According to reports, Durov had traveled to Paris from Baku, Azerbaijan, where he was rumored to have had meetings, including speculative discussions with Russian President Vladimir Putin—claims that Kremlin officials have since denied.

Telegram, which boasts over 800 million users globally, including many government and military officials on both sides of the Russia-Ukraine conflict, has denied any wrongdoing.

The company has consistently defended its platform’s neutrality and commitment to user privacy.

As the situation unfolds, Russia’s challenge to the legitimacy of France’s legal actions underscores the broader tensions between the two nations and raises questions about the intersection of politics and international legal processes.

The outcome of this case may have significant implications not only for Durov but also for the broader landscape of digital freedom and diplomatic relations.

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