These Ad-tech companies which have previously partnered with Twitter will use its technology to provide brands insights into what kind of tweets are appearing around their ads and the reason behind that. Also, they will ensure that brands/marketers ads are seen by real people and not bots.
These companies revealed that their Tweet scanning solutions will cover Twitter’s home timeline first and then expand to profile and search placements.
Senior Vice President, product management of Integral Ad science disclosed that “marketers are looking for the confidence to continue to invest in Twitter and grow their investments, which is what the company plans to do in collaboration with Double verify to give advertisers measurement for brand safety, an industry term to protect its online reputation and evaluate content that is next to an ad at the tweet level.
Investors King understands that Twitter has been struggling to retain advertisers on the platform, hence the reason for the partnership with Ad-tech platforms.
Following Musk’s takeover of the company last year, marketers and advertisers have been scrambling to keep up with a recent surge of changes at Twitter.
Many big brands and advertisers are having to rethink their social media marketing plans which have seen about 46% of them pause their ad campaigns on the platform.
Recently, the company’s CEO Elon Musk has been looking for ways to lure advertisers back onto the platform. Earlier this month, he offered free ad space by offering to match advertisers’ ad spending up to $250,000 to woo advertisers back on the platform.
Meanwhile, analysts disclose that even if Musk improves Twitter’s advertising, his promise not to turn the platform into a free-for-all hellscape” where anything can be said without no consequences, will pose a major challenge and will deter most brands from advertising on the platform.
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WhatsApp Introduces Dual Account Feature, Enabling Users to Sign Into Two Accounts
WhatsApp has introduced a groundbreaking innovation that promises to redefine the user experience.
This new feature allows individuals to simultaneously manage two WhatsApp accounts on a single device, eliminating the need for dual phones.
The eagerly anticipated announcement was made by Mark Zuckerberg, Facebook’s CEO, who assured Android users that this feature will soon grace their screens.
Gone are the days of juggling multiple WhatsApp accounts, a task that often required carrying two separate devices. While tech giants like Xiaomi and Oppo had previously introduced app cloning features for multiple WhatsApp instances, WhatsApp’s integrated approach sets a new standard for seamlessness.
This innovation is poised to be a game-changer for users who navigate both personal and professional realms on this ubiquitous messaging platform.
Cumbersome login-and-logout routines and the perpetual concern of messaging from the wrong account will soon be a thing of the past, replaced by a newfound ease of multitasking.
Activating this feature is a straightforward process. Users need only navigate to the ‘Settings’ menu and select ‘Add Account.’ During setup, a second phone with a SIM card or a device supporting eSIM technology is required to unlock the full potential of multi-SIM functionality.
WhatsApp ensures that each account can have its own customized notification and privacy settings, preserving data integrity and personalization.
In addition to the dual account feature, WhatsApp recently introduced passkey support for Android, enhancing security by providing an alternative to SMS-based two-factor authentication.
This latest advancement underscores WhatsApp’s dedication to user convenience, connectivity, and digital identity security, setting the stage for a more organized and efficient way of communication.
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