Social media platform Twitter has rolled out a new subscription plan for its Twitter blue checkmark.
The company recently introduced an annual Twitter Blue subscription plan which users can pay at a discounted fee of $84, instead of a monthly subscription fee of $8 on the web and $11 on Apple devices.
The annual subscription which was launched last year in December will offer users a discount when compared to the monthly price.
According to Twitter, users in countries such as Canada, Japan, the U.S., U.K, Australia, etc, are all eligible for the annual plan.
At the moment, Twitter Blue offers features like the Blue Verification badge, priority ranking in conversation replies, a thread reader, and an edit tweet feature along with custom icons and themes.
In addition to the blue checkmark, it offers subscribers a way to enhance and customize their Twitter experience. These subscribers also enjoy early access to select features like edit Tweet and also get the privilege to enjoy access to Twitter’s newest features before they are available to everyone.
Until now, the Twitter blue checkmark was used to indicate active, notable, and authentic accounts of public interest that the platform had verified based on certain criteria.
However, since Musk acquired the company last year October for $44 billion, having implemented a lot of changes on the platform, the Twitter blue checkmark is now paid for at a fee of $8 per month, and the recent annual plan of $84.
Musk who disclosed that the platform was losing $4 million daily, in a bid to generate more profit for the company, disclosed that half of Twitter’s revenue needed to come from subscriptions.
Investors King understands that in November 2022, Twitter paused its blue subscription service after users were abusing it to impersonate brands and famous people.
The paid subscription service exposed the platform to a plethora of imposter accounts which saw the spread of misinformation on the platform.
The platform reserves the right without notice to remove the blue check mark at any time in its sole discretion without offering a refund to users who violate the terms of service.
