German automobile manufacturer Porsche is considering integrating Google’s software in its car cockpit.
The deal which is been considered by Porsche, if eventually integrated, would enable its users to access Google applications which a major focus of the deal would be Google Map.
Reports disclose that Porsche had previously refused to accept the use of Google’s software in its car, as it claims that Google requested too much data to be shared.
The German brand’s Chief financial officer Lutz Meschke last year disclosed that the company was in contact with Google and several other tech companies, following the end of its cooperation with Volkswagen’s Cariad unit on software research and development.
In November last year, French automaker Renault partnered with Google to develop its cars like a tech company makes software, which according to the car company will develop new onboard and offboard applications.
This is coming after two years, when Renault first partnered with the tech giant in 2018, to integrate Google’s Android operating system into in-car media displays.
Also, it is however interesting to know that car brands such as Nissan, and Ford all use Google software applications in their vehicles via a Google automotive services package and offer features like Google Assistant, Google maps, and other applications.
Investors King understands that nowadays, Software is a very important part of a vehicle that controls all critical functions and processes. From the control of chassis systems to modern hybrid drives and all the comfort electronics, software plays a crucial role in the vehicle.
This has seen automakers partner with different tech companies to roll out car-optimized apps such as remote updates, voice assistants, etc that enhance users’ experience.
For instance, General Motors (GM) has integrated Amazon Alexa into millions of its vehicles. Few analysts disclose that the integration of these software applications into vehicles for automakers could help them catch up with Tesla on technology that resonates with customers.
