Video sharing and social media platform Youtube has offered a new monetization option for shorts creators.
The tech giant recently rolled out its new partner program terms for shorts creators to enable them to earn money from ads viewed between videos in the shorts feed, beginning from February 1st, 2023.
Shorts creators will earn 45 percent of the money generated from ads that run between shorts videos. Revenues gotten from these ads will be pooled at the end of the month, which will see each creator get paid based on their share of the total short videos.
According to the company’s blog post, this new revenue-sharing model will replace the Youtube shorts fund, as the social media company disclosed that it expects a majority of its shorts fund recipients to earn more with the new shorts revenue-sharing model.
Speaking on YouTube’s new monetization option for shorts creators, the company’s Chief product officer Neil Mohan said, “This is the first time real revenue sharing is being offered for short-term video on any platform at scale.
“It’s a huge investment into shorts, which YouTube says is now logging over 30 billion views from 1.5 billion logged-in users a month”.
Investors King understands that in August 2021, Youtube disclosed that shorts creators can earn up to $10,000 per month with viral videos.
The company disclosed that it will select thousands of eligible creators to claim a payment from the fund, which marked its first step to monetizing the short-form video.
Creators who met the criteria were able to make $100 to $10,000 based on viewership and engagement of their shorts.
Recall that in a bid to tap into the surging popularity of short-form video, a feature that fueled TikTok’s massive growth, Youtube officially launched its short-form video in 2021.
The feature currently generates more than 15 billion global daily viewers and has collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021.
According to Google, it disclosed that YouTube shorts have quickly become a worldwide hit. Meanwhile, it is interesting to note that Youtube disclosed that in the last three years, it has paid creators, artists, and media companies more than $50 billion through its partner program.