One of the leading commercial banks in Nigeria, Access Bank has unveiled a new debit card specifically designed for women entrepreneurs to celebrate their uniqueness and speciality.
The unveiling took place at the Grand Finale of “W’’ Initiative’s Womenpreneur Season 4 in Lagos yesterday, Investors King learnt.
Speaking at the sideline of the event, Access Bank Chairman, Dr. Ajoritsedere Awosika noted that the new debit card is an innovation to identify with women particularly, women entrepreneurs.
“Everyone globally likes to have an identity. Not just an ordinary identity but an identity that makes you unique and gives you an opportunity to spend in a unique way and have an assurance that you are recognised,” she noted.
“With the WCard, a card meant for women , women of integrity, women who can go out there and stand on their own in the business world and for women who are able to walk in the lanes of integrity like access bank believes.’’ she added.
While introducing the W Branded Debit Card, Access Bank Head of Marketing and Communication, Chioma Afe stated that a survey was conducted to identify his women want to be differentiated. This survey was what led to the new debit card purposefully designed for women.
Chioma further noted that Access Bank values its female customers and a dedicated card is the least the bank can do to identify with them.
“At Access bank, we already had unique offerings for our female customers, so why not a debit card? when you hold it, it is not just Access, it says you are female, you are strong, you are impactful, you are innovative and you are inspiring and inspirational,” she stated.
Speaking at the event “W” Initiative and Womenpreneur Pitch-a-Ton, the Managing Director of Access Bank, Roosevelt Ogbonna noted that the pitch programme which is now in its Season 4 has recorded tremendous success since its inception.
According to Roosevelt, the programme “(is) a vision to support women-owned businesses to catalyse growth for the economy and make Nigeria a better place”.
