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Elon Musk Lament Massive Revenue Drop as Activists Call For Twitter Boycott

Elon Musk has lamented a massive drop in revenue which he put on activist groups pressurising advertisers to boycott Twitter platform. 

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Twitter - Investors King

Amid content adjustment controversy and layoff, Twitter’s new owner, Elon Musk has lamented a massive drop in revenue which he put on activist groups pressurising advertisers to boycott Twitter platform. 

Musk tweeted that though nothing has changed with content moderation since he purchased the social media platform, activist groups are however determined to keep advertisers off Twitter.

Already, General Motors, Ford, General Mills, and Volkswagen are some of the top global companies that have suspended advertisements on the platform while a handful number of brands stated they are given close eyes to the new policies that will accompany the change of ownership. 

Activists and civil rights groups are concerned that Elon Musk will open the platform to hate speech and misinformation while he would reinstate Twitter accounts that have been banned for such reasons. 

“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America,” he tweeted on Friday.

It would be recalled that the world’s richest man, Elon Musk completed the acquisition of Twitter in late October in a deal worth $44 billion. Immediately afterward, he sacked top executive members of the company which include the CEO and CFO.

Investors King also reported that Musk had gone ahead to lay off about half of Twitter’s workforce in a bid to cut down costs and raise profitability. 

Early Friday, about 70 percent of the company’s workforce in India was sacked while a significant number of employees were also sacked at the company’s African office situated in Ghana. 

The massive layoff is part of Musk’s plan to increase Twitter’s revenue from $5 billion in 2021 to more than $26 billion in 2028 as he claimed. 

However, the massive drop in revenue and a potential boycott ahead obviously shows that Elon Musk is not having it easy managing the microblogging platform while his lofty dream of raising revenue might be threatened by an alternative social media platform ‘Bluesky’ created by former Twitter CEO, Jack Dorsey.

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Meta Celebrates As Threads Platform Records 275m Active Users Monthly

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Threads

Meta’s social networking platform, Threads has recorded a whopping 275 million monthly active users.

The platform, in its bid to rub shoulders with X (formerly Twitter), described the feat as a milestone and closure to its competitive dream.

Adam Mosseri, Head of Threads and Instagram, made this known while expressing gratitude to users and acknowledging areas for improvement on the platform.

Recounting how Threads has been faring in the social media market since it was launched by Meta in July 2023 as a competitor to X, Mosseri submitted that a whole lot of transformation has taken place.

He explained how the platform achieved impressive sign-ups, reaching 100 million users in less than a week, saying engagements have been rising ever since.

Recalling how Meta’s CEO Mark Zuckerberg reassured investors in April that Threads’ user growth was on track with his expectations, Head of Threads Instagram expressed optimism that the platform’s users would increase in months to come.

Zuckerberg also noted that the open internet server is a key feature in Threads and that it has contributed in making users accept the platform.

It would be recalled that in the months following its launch, Meta added various features to enhance the platform and address user needs.

The platform also got attracted to users through its concentration on integrating with ActivityPub and the decentralized protocol powering networks like Mastodon.

Investors King reports that Nigerians, known for their enthusiasm in embracing new ideas, especially those related to money and influence, are no exception to the increasing number of Threads’ active users.

Some of Nigerian users of the social media app have highlighted enhanced communication, creative expressions that the app’s features provide, opportunity for businesses and influencers to thrive, and empowerment of voices as merits of the platform which have contributed in endearing the app to more users across the globe.

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Telegram to Expose Users Who Use Platform For Criminal Activities, Share Data With Relevant Authorities 

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Telegram

With a view to joining efforts at waging war against cybercrime and other illicit activities on social media, a popular messaging app, Telegram has reviewed its users’ privacy and protection policy by announcing its readiness to make personal details of defaulting users available to relevant authorities for investigation.

The Telegram Chief Executive Officer, Pavel Durov, in a post sighted by Investors King, disclosed that the reversal of the company’s privacy policy was in response to alleged criminal activities and other illicit events happening on the popular social messaging platform.

Durov declared that once Telegram gets valid legal requests for the provision of the users’ IP addresses and phone numbers to authorities, the management would not hesitate in obliging the court order.

He said the move is to attempt to control criminal activity on the platform and prevent abuse.

Recall that Telegram’s policy, before it was changed, limited user information sharing to cases involving terror suspects.

However, Telegram tinkered with the policy following the arrest of its CEO, Durov in France over allegations that the company pretended not to notice the alleged various crimes flourishing unchecked on the platform.

Investors King also gathered that policy reversal is not unconnected with the recent decision of the Ukrainian government to ban the use of Telegram by government officials, military personnel, and other defense and critical infrastructure workers because of national security concerns.

Meanwhile, after Durov was subsequently released on bail and ordered to stay in the country pending ongoing investigation, he made it clear that the IP addresses and phone numbers of those who violate Telegram’s rules would now be made available to relevant authorities subject to valid legal requests.

The company further stated that if it receives a valid order from the relevant judicial authorities that confirms that any of its users is a suspect in a case involving criminal activities that violate the Telegram Terms of Service, it will perform a legal analysis of the request and may disclose affected user’s IP address and phone number to the relevant authorities.

It added that such data disclosures will be included in its periodic transparency reports, noting that the service may collect metadata such as IP address, devices and Telegram apps used, and the history of username changes to tackle spam, abuse, and other violations.

The platform has already featured the policy changes on its app as its search feature now removes problematic content and provides a new mechanism for users to report illegal search terms and material through the @SearchReport bot for subsequent review and removal by a human moderation team.

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Telegram Was Adding Nearly 500,000 Users Daily Before Durov’s Arrest

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Telegram

Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.

Telegram’s strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.

The growth ensured that, by the middle of the summer, Telegram’s user base stood at 950 million – meaning that approximately one-eighth of humanity was using the app.

While coming just 50 million shy of 1 billion users is a major milestone, it is interesting to note that the social media platform has, at times, boasted even stronger growth. For example, in July 2023, the CEO and founder, Pavel Durov, revealed that 2.5 million people signed up to Telegram daily.

EU’s shadow over Telegram

Despite Telegram’s popularity and momentum, the platform has been gaining a different kind of attention since August 24 when the French police arrested Durov at an airport near Paris.

Though President Emmanuel Macron and his government maintain that the arrest was not politically motivated, it has nonetheless sparked a strong backlash, with many interpreting it as a crackdown on privacy and free speech.

Indeed, even the allegations of poor moderation and failure to prevent illicit activity are founded, they, nonetheless, raise important questions in the debate on the balance between privacy, surveillance, and national security.

As Andreja Stojanovic, a co-author of the research, noted “Even if genuine and undisputable illicit activity on Telegram was detected, the arrest is still likely to make many question if, by the same logic, the entire police force of a nation should be prosecuted whenever any illegal activity takes place in a private home or a hotel room.”

Nonetheless, there are no guarantees the arrest will have a profound impact on Telegram itself and, indeed, the platform has already shown significant resilience to government pressure during the Russian 2018 ban.

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