Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022.
Investors King learnt that Dangote Group, which has been crowned the Most Valuable Brand in Nigeria on four different occasions, yet again emerged as the Most Valuable Brand in Nigeria this year (2022).
Dangote Group emerged top with an aggregate score of 83.7 Brand Strength Measurement Index (BSM).
The Annual Top Brands in Nigeria is an initiative of “TOP 50 BRANDS NIGERIA”. The organisation uses qualitative evaluation and non-financial estimation to analyse top corporate brands in Nigeria.
In the hierarchy, Dangote Group was followed by MTN which came second, Globalcom was ranked third and Access Bank came fourth.
Other brands on the top ten list are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions, respectively.
The CEO of TOP 50 BRANDS NIGERIA, Taiwo Oluboyede noted that the annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.
According to him “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more”
Taiwo added that “The responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises”
“As we all know, it’s not just about making propositions, but living up to its demands and consistently so. This is what makes a top brand.” He concluded.