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Dangote Group, MTN, Zenith Bank, First Bank, Others Emerge Top Brands in Nigeria

Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022. 

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Top Brands in Nigeria in 2022

Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022. 

Investors King learnt that Dangote Group, which has been crowned the Most Valuable Brand in Nigeria on four different occasions, yet again emerged as the Most Valuable Brand in Nigeria this year (2022). 

Dangote Group emerged top with an aggregate score of 83.7 Brand Strength Measurement Index (BSM).

The Annual Top Brands in Nigeria is an initiative of “TOP 50 BRANDS NIGERIA”. The organisation uses qualitative evaluation and non-financial estimation to analyse top corporate brands in Nigeria. 

In the hierarchy, Dangote Group was followed by MTN which came second, Globalcom was ranked third and Access Bank came fourth. 

Other brands on the top ten list are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions, respectively.

The CEO of TOP 50 BRANDS NIGERIA, Taiwo Oluboyede noted that the annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead. 

According to him “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more”

Taiwo added that “The responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises”

“As we all know, it’s not just about making propositions, but living up to its demands and consistently so. This is what makes a top brand.” He concluded. 

 

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Brands

ASUS Committed to Deepen Market Shares in Nigeria

ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent

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Multinational computer hardware and consumer electronics company ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent.

The electronics company had earlier disclosed that it will continue to create innovative technologies for everyone to enjoy in Nigeria as it targets a 40 percent activation rate.

The country manager for ASUS English-speaking Africa Simplice Zaongo disclosed that ASUS is driven by innovation and commitment to quality products that include notebooks, netbooks, motherboards, graphics cards, etc as it intends to deepen the market.

He said, “I must admit, when we compare ourselves with top competitors in the market, we still manage to achieve the number three position in the consumer industry in Nigeria, according to the IDC 2022.

“Besides being the No.1 consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, No.1 worldwide.

“Our market share is 16 percent, while our activation share is 17 percent.” This means that when we push into the market, there is acceptability. That’s how we interpret it.

“But when we go back over the years, we noticed that market share was below 10 percent activation. We tried to analyze what the problem was.”

While responding to how ASUS intends to go beyond its 16 percent market share to its target of 40 percent, Simplice stated three strategies the company intends to use which are; brand awareness, affordability, and public enlightenment.

According to him, the primary goal for the next quarter is to reach a 40 percent activation rate.

“To achieve our goals, we have decided to strategically deploy three options. So, the first step is to create awareness. The second one is to educate customers. And the third one is to make our laptop affordable. We think it works for us”, he added.

It should be recalled that in February 2019, Investors King reported that ASUS plans to expand its operations in East Africa.

Last week, the electronics company introduced the ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) to the Media.

The company has three distributors in Nigeria, namely Coscharis Technologies, Mitsumi Distribution, and TD Africa, as well as five service centers in Lagos, Abuja, and Port Harcourt.

 

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Google Cloud, Pepkor IT Partner to Improve Shopping Experience in Southern Africa

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A logo is pictured at Google's European Engineering Center in Zurich

Google Cloud has partnered with Pepkor IT, one of the largest retailers in Southern Africa, to use Google data analytics to transform its in-house logistic and enable the company to help shoppers’ experience across its operating markets.

Pepkor IT,  a retailer with a 28 million in-store customers and a footprint of 5,400 retail stores, will leverage Google Cloud data analytics solution to transform its inshore logistics processes.

Speaking on the partnership with Pepkor IT, the director of Google Cloud Africa, Niral Patel said: “Pepkor has a deep-rooted legacy in Southern Africa, which has made it a household name.

“It is therefore not surprising that Pepkor is striving to take its shopper’s experiences to the next level.

“With Pepkor running its data workloads on Google Cloud’s innovative data analytics solutions, stores are being stocked quicker, deliveries are going out on time, and shoppers are buying a product at a much more affordable price.

“Our collaboration with Pepkor is a great example of the power of data to make businesses more efficient, ultimately improving the customer experience.”

On his part, Chief Information Officer, Pepkor IT Gabrie Gouws, said;  “Pepkor IT is using Google Cloud to enrich lives through innovation. Our Big Data landscape consists of a much broader and deeper set of data than ever before. 

“We process huge volumes of data at the speed of light. The environment enables our business partners to do any type of analytics so that they can make better and faster decisions.”

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Eat ‘n’ Go Celebrates 10 Years of Operation In Nigeria; Assets Hits Over N26 Billion

Eat ‘n’ Go total assets hits N26 billion within 10 years of operation

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Eat 'n' Go - Investors King

The Group Managing director and Chief Executive Officer of Eat ‘n’ Go Limited, Mr. Patrick McMichael, has said the company’s total assets in Nigeria now worth over N26 billion in value.

Speaking at a press conference organised to celebrate the company’s 10 years of operation in Nigeria, McMichael said Eat ‘n’ Go is a drive-in and drive-through Quick Service Restaurant (QSR) with many subsidiaries.

It is the parent company of Domino Pizza, ColdStone Creamery and Pinkberry Gourmet Yoghurt. 

The quick service restaurant has been consistent in its service and expansion in Nigeria and Africa at large. It has more than 190 outlets in Nigeria. 

The company’s CEO, Patrick McMichael stated that the milestone of N26 billion in assets is a clear demonstration of the firm’s belief and confidence in the Nigerian economy.

“In 10 years of its existence, the brand has increased its outlets to 190 and grown across Nigeria, expanded into Kenya, and directly impacted over 4000 staff,” he stated.

The CEO also acknowledged the challenges the company had faced in the face of accelerated growth and its contribution to the society. Eat ‘n’ Go has some Corporate Social responsibilities to its credit. One of the most renowned is the company’s partnership with Slum2School. 

“We are committed to taking the desired steps in ensuring that we support the underprivileged especially those within communities that have limited access to quality education. For instance, our partnership with Slum2School has provided education for over 3000 children who have been put in school,” he stated.

Going forward, the CEO assured that the company will continue to uphold customers satisfactions with a swift and easy response to customer needs while the company will ensure it surpasses the 20 minutes delivery timeline to any location across the region where its stores are located. 

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