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Google Selects 60 African Startups for Equity Free $4m Funding

Google select 60 eligible black-founded startups across Africa for its second cohort of Google for startups Black Founders Fund

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American multinational company, Google has been on a mission in offering support to thriving diverse, and inclusive startup communities around the world.

Recently, the company announced the selection of 60 eligible black-founded startups across Africa for its second cohort of Google for startups Black Founders Fund (BFF) for Africa.

The startups joining the program will receive a total of $4 million in equity-free funding and support to enable them to scale up their ongoing project.

They will also receive support in the form of a 6-month training program that includes access to a network of mentors to assist in tackling challenges that are unique to them. 

The selected startups will also be part of tailored workshops, support networks, and community-building sessions.

The 60 grantees will get non-dilutive funding between $50,000 and $100,000, and up to $200,000 in Google Cloud credit. 

It is interesting to note that 50% of women-led businesses made up part of guarantees as they hail from countries such as Botswana,  Cameroon, Ethiopia, Ghana, Kenya, Nigeria, Rwanda, Senegal, South Africa, and Uganda.

These women-led businesses specialize in sectors such as fintech, healthcare, e-commerce, logistics, agtech, education, hospitality, and smart cities.

It doesn’t come as a surprise that Nigeria is among the top five countries with the most startups selected for the program with twenty-three grantees, followed by Eastern African country Kenya with twelve grantees, Rwanda with six grantees, South Africa with five grantees, and Uganda with four grantees.

Botswana and Senegal have one selected startup each,  Cameroon and Ghana both have three grantees each while Ethiopia has two selected grantees.  

Africa is a diverse continent with massive opportunities but the continent is faced with the challenge of limited diversity in venture capital funding flow. We hope that the Black Founders Fund program will be able to bridge the gap of disproportionate funding between expat startups over local and b black-led companies.”, says Folarin Aiyegbusi, Head of Startup Ecosystem, SSA.

Launched in April 2012, the Google for Startups program has created over 4,600 jobs and raised more than $290m in funding.

The Google for Startups Black Founders Fund program will introduce the grantees in Africa to Google’s products, connections, and best practices which will help the founders to level the playing field as they build better products and services that add value to the African economy.

60 Startups Selected for Google for Startup Black Founders Fund

Name Country About 
1. Agrikool South Africa Agrikool is an agritech platform that connects farming producers and buyers to a fair and reliable market.
2. Ajua Kenya Ajua is an end-to-end operating system for SMEs to build a credible online presence, get feedback on their businesses and manage the relationship with their customers.
3. Awabah Nigeria Awabah is a digital pensions platform for Africa’s workforce.
4. BAG Innovation Rwanda BAG Innovation is a virtual and gamified platform that offers real-time access to experiential learning for university students and recent graduates.
5. Bailport Rwanda Baliport is a cross-border, multi-currency payment platform focused on enabling intra-Africa & Africa-outbound money transfers through blockchain.
6. Bee Cameroon Bee finances motorcycles for drivers while also providing training and access to jobs.
7. Bookings Africa Nigeria Bookings Africa enables Africa’s gig workforce to digitise and monetize their skills by connecting clients efficiently and transparently to skilled talent across Africa.
8. Brastorne Botswana Brastorne enables rural villages to have access to the digital world without smartphones or data.
9. Built Ghana Built enables access to business and financial tools for Sub-Saharan African small and medium-sized businesses (SMBs).
10. BuuPass Kenya BuuPass is a travel startup – building digital rails for Africa’s intercity transport industry and supporting bus, train & flight transportation.
11. Cauri Money Senegal Cauri Money is a cashless remittance platform helping African migrants move money from around the world into mobile wallets in Africa.
12. Clafiya Nigeria Clafiya connects individuals, families, and businesses to health practitioners. Users can get access to convenient, quality, and affordable on-demand primary care from their mobile phones.
13. ClinicPesa Uganda ClinicPesa provides an easy-to-use platform where low-income users can set aside funds as low as $0.30 daily dedicated towards healthcare and get access to healthcare loans.
14. COVA Cameroon COVA is a digital insurance platform that enables partner businesses to easily and seamlessly deliver insurance products to their users.
15. CreditAIs South Africa CreditAIs provides credit scoring tools for micro-businesses and individuals that do not fit the existing traditional credit scoring models.
16. DohYangu Kenya DohYangu enables end consumers in Africa to shop FMCG products & get cashback rewards at various retail stores, saving up to 25%.
17. Easy Matatu Uganda Easy Matatu provides a mobile platform that allows commuters to book and pay for scheduled rides on vetted and inspected minibuses.
18. Eden Life Nigeria Eden Life provides an operating system for receiving and rendering essential services in Africa. It is focused on offering food, cleaning, laundry, and beauty services to their customers.
19. Estate Intel Nigeria Estate Intel provides reliable data to businesses that are investing or operating in the African real estate space.
20. Eversend Uganda Eversend is a neobank, providing critical financial products including cross-border financial services in Sub-Saharan Africa.
21. Exuus Rwanda Exuus empowers informal saving groups with a digital ledger, digital wallet, decentralised social credit score, and instant micro-loans to both groups and individuals.
22. Flex Finance Nigeria Flex Finance helps businesses in Africa to manage approval workflow, access credit, issue corporate cards to employees and make disbursements all from one platform.
23. FlexPay Kenya FlexPay is a merchant-embedded digital savings platform that rewards customers for saving up for purchases—a save now buy later (SNBL) solution at checkout.
24. Gamr Nigeria Gamr is an eSports tournament aggregation platform, helping African gamers discover tournaments they can play in and get rewarded for.
25. Garri Logistics Ethiopia Garri Logistics matches shippers looking to move cargo with vehicle owners and drivers, while finding optimal route pairings to reduce empty miles.
26. Haul 247 Nigeria Haul247 is a logistics platform that connects manufacturing companies and farmers with trucks and warehouses.
27. Healthlane Cameroon Healthlane provides advanced comprehensive health screening, personalised plans, biometric monitoring and genetic analysis as well as in-person and virtual visits with top-rated doctors .
28. Healthtracka Nigeria Healthtracka is a platform that allows users access on-demand healthcare services in the comfort of their homes.
29.. HerVest Nigeria HerVest offers a highly secured, women-focused financial platform that enables women to participate in key financial services, with a focus on female farmers.
30. Kapsule Rwanda Kapsule is a data-as-a-service company that helps healthcare providers, insurers, and pharmaceutical companies to make better decisions.
31. Keep IT Cool Kenya Keep IT Cool is an early-stage, fast-growing social enterprise that leverages technology to strengthen the African aquaculture and poultry value chain through cold chain and storage.
32. KUDIGO Ghana KUDIGO offers an omni-channel digital commerce platform to empower micro and small businesses in Africa.
33. Kyshi Nigeria Kyshi provides multi-currency accounts and remittance services to and from Africa.
34. Leja Kenya Leja is an Android/USSD application enabling African micro-entrepreneurs to digitise all their business transactions and manage all their finance in one place.
35. LifeBank Nigeria LifeBank leverages technology to provide value in multiple segments (production, marketplace and distribution) of the healthcare supply chain such as blood, oxygen and medical supplies.
36. Mapha South Africa Mapha provides delivery-as-a-service to businesses in peri-urban & township areas.
37. Norebase Nigeria Norebase provides a single digital platform and technology tools for entrepreneurs and businesses to start, scale, and operate in any African country and the United States.
38. OneHealth Nigeria OneHealth is an online pharmacy & healthcare platform that provides access to medicines, healthcare information, and solutions (Laboratory services & Doctors)  to the last mile patient.
39. PesaChoice Rwanda PesaChoice bridges the gap in liquidity for low-middle income earners across the continent and drives access to financial services.
40. Pindo Rwanda Pindo is a cloud communication platform for businesses. It is optimised for developers.
41. Pivo Nigeria Pivo is a credit-focused digital bank for trade, supporting businesses across Africa
42. QShop Nigeria QShop is an easy-to-use DIY e-commerce platform designed to help small and medium-sized businesses scale and sell better online.
43. Rekisa South Africa Rekisa helps businesses create their e-commerce websites and assists them with various digital marketing activities.
44. Scrapays Inc Nigeria Scrapays is creating operating system infrastructure for the recycling value chain in developing nations.
45. Shiip Nigeria Shiip leverages web, mobile and API technology to connect individuals & businesses to delivery services in and out of Africa.
46. Solutech Kenya Solutech helps field-sales teams to sell more efficiently by leveraging powerful insights while providing FMCG companies with real-time data for day-to-day and strategic decision-making.
47. Spleet Nigeria Spleet leverages a ‘Rent Now, Pay Later’ model to drive its mission to ensure that every African can afford a space to live in.
48. Stears Nigeria Stears is a financial intelligence company providing subscription-based content & data to global professionals. Its mission is to build the world’s most trusted provider of African data.
49. Synnefa Kenya Synnefa is building Africa’s first mini-farm ERP connected to IoT sensors that provide soil data and farmer activity data to create a farmer experience score. This score passed on to financial partners to use on farmers’ credit score.
50. Technovera South Africa Technovera is an tech startup developing simple technologies aimed at improving last mile access in Africa.
51. TERAWORK Nigeria TERAWORK is an online freelance marketplace focused on matching freelancers to service buyers.
52. TIBU Health Kenya TIBU Health is an omnichannel healthtech company connecting patients to healthcare services and professionals at a time and location of their choosing.
53. Topset Education Nigeria Topset Education is an edtech platform that makes quality education accessible to Africans everywhere.
54. TopUp Mama Kenya TopUp Mama enables restaurants in Africa to purchase food supplies, access financial services and manage their business.
55. Wellahealth Nigeria Wellahealth provides technology and financial tools to healthcare providers and patients to enable affordability and accessibility of healthcare in emerging markets.
56. Xente Uganda Xente is a digital financial platform with in-built spend management to support businesses across Africa.
57. Zanifu Kenya Zanifu enable SMEs to purchase inventory and pay later.
58. ZayRide Ethiopia ZayRide is a customer-centric on-demand taxi service offering fast and convenient service throughout local areas in Ethiopia.
59. Zuberi Ghana Zuberi is a fintech platform based out of Accra, built to provide financial products and services to salaried workers in a way they have never experienced before.
60. Zuri Health Kenya Zuri Health provides affordable and accessible healthcare services to patients across Sub-Saharan Africa via mobile app, website, Whatsapp chatbot and SMS service.

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Madica Empowers African Startups with $200,000 Investments Each

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Madica, a structured investment program dedicated to nurturing pre-seed stage startups in Africa, has announced its inaugural investments in three innovative ventures.

Each of these startups is set to receive up to $200,000 in funding from Madica and will participate in the program’s comprehensive 18-month company-building support initiative.

The investment program provides a personalized curriculum, hands-on mentorship, founder immersion trips, executive coaching, and access to Madica’s extensive global network of investors for follow-on funding.

The primary objective of this support is to drive growth and ensure the long-term success of the startups.

Emmanuel Adegboye, Head of Madica, expressed his excitement regarding the investments, highlighting the abundant talent and innovation present in the African tech ecosystem.

He said Madica is committed to supporting African founders who often face challenges in accessing necessary support due to perceptions of risk among global investors.

Madica employs an open application process, collaborating closely with local ecosystem players such as incubators, accelerators, and angel networks to identify and support promising entrepreneurs.

The selection process remains rigorous, with investments made on a rolling basis throughout the year.

With plans to invest in up to 10 additional startups this year, Madica aims to expand the reach of venture capital and founder mentorship across Africa, addressing the existing imbalances in funding availability.

The announcement of these investments marks a significant milestone for the selected startups, providing them with vital financial support as well as access to invaluable resources and networks to propel their growth and success in the competitive landscape of the African startup ecosystem.

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Nigeria Leads African Startup Funding with $160 Million in First Quarter

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Despite challenges in the global economy and a slowdown in funding across Africa, Nigerian startups have demonstrated resilience by securing $160 million in funding during the first quarter of this year.

This shows Nigeria’s position as a key player in the continent’s vibrant startup ecosystem and highlights the potential for continued growth and innovation in the Nigerian tech sector.

A new report by Africa: the Big Deal noted that Nigeria, alongside Kenya, South Africa, and Egypt, accounted for 87 percent of all startup investments in Africa during this period.

The breakdown of funding among these four countries showed Nigeria leading the pack with $160 million, followed by Kenya with $108 million, South Africa with $72 million, and Egypt with $53 million.

This data underscores Nigeria’s dominance in attracting investment within the African startup landscape, cementing its status as a hub for innovation and entrepreneurship on the continent.

According to the report, the majority of investments were channeled to startups headquartered in these four countries, with Nigeria and Kenya capturing the lion’s share of funding.

Only a handful of other African nations managed to secure more than $5 million in funding during the first quarter, highlighting the concentrated nature of startup investment activity in Africa.

Despite the challenges posed by the COVID-19 pandemic and economic uncertainties, African startups have continued to demonstrate resilience and adaptability. Many entrepreneurs have innovated and created new business models to navigate the evolving landscape, driving growth and attracting investor interest.

Prashant Matta, SP of Panache Venture, acknowledged the decline in funding as a global issue exacerbated by economic challenges. However, he expressed optimism about Nigerian startups, citing mega-deals such as the $100 million investment into Nigerian mobility fintech startup Moove. These mega-deals, fueled by investments from outside Africa, show the confidence of international investors in the Nigerian tech ecosystem.

The report highlighted that the logistics and transport sector emerged as the top recipient of funding in the first quarter, totaling $151 million from 14 deals. Nigerian startup Moove raised a significant $110 million during this period.

Following closely behind, fintech attracted the second-highest funding with $105 million, followed by agric and food with $50 million, energy with $49 million, and healthcare with $45 million. These sectors reflect the diverse range of opportunities and innovations driving growth in the Nigerian startup ecosystem.

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African Healthtech Shows Resilience with Mere 2% Decline in Funding While Broader Tech Ecosystem Plunges in 2023

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Healthcare consulting firm Salient Advisory has launched its latest Intelligence Report, presenting findings on funding activity, covering grant, equity, and debt investments for African healthtech startups in 2023.

Titled “2023 RoundUp: Investments in African HealthTech”, the report provides analysis on funding trends in African healthtech ecosystems.

It provides insights for key stakeholders across governments, investors, donors and global health institutions, and is funded by the Bill & Melinda Gates Foundation.

While investments in African startups plummeted last year, mirroring global trends, healthtech showed resilience, experiencing only a 2% dip compared to a staggering 39% decline in the broader ecosystem.

The number of deals in African healthtech rose by 17% year-over-year (YoY) to 145, with total funding of $167 million and an average ticket size of $1.1 million. In total, 114 innovators received funding in 2023, with 23 receiving multiple investments in the year.

The number of deals for women-led companies remained relatively steady (26 in 2022 vs. 33 in 2023), however, the amount of funding saw a dramatic shift as the gender gaps significantly narrowed: women-led companies secured $52 million in funding –31% of all investments in 2023. This represents a 2000% YoY increase compared to the $2 million (1.4%) they received in 2022.

Online pharmacy solutions attracted the majority of investor capital, capturing 38% ($63 million) of all funding raised, driven by Series B funding rounds by Kenya’s Kasha ($21 million) and MyDAWA ($20 million), alongside Egypt’s Yodawy ($16 million).

Electronic medical records solutions were the second-best funded category, driven by Helium Health’s $30 million Series B funding round.

Equity investments accounted for 91% of total funding with an average deal size of $3.2 million. This significantly outpaced grants, which only contributed 7% of capital with an average ticket size of $168,000.

However, grants continue to play a crucial role in enabling access to early-stage funding for innovators to test and validate their business models. Debt funding remains rare as only one debt-based investment was tracked in 2023.

While still rare, merger and acquisition activity doubled in the past year with four key transactions. The prospect of future funding also appears strong as, despite broader economic headwinds which suggest a slowdown in funding for technology startups, over $600 million in new funding was announced by investors with an interest in African health systems.

Speaking on the launch of the report, Yomi Kazeem, Engagement Manager at Salient Advisory, commented:

“The resilience of African healthtech innovations shines through in the findings of this report. Amid difficult headwinds, these innovations continue to demonstrate commercially viable models that have the potential to improve access to healthcare and deliver impact at scale. The increased funding for women founders is a high point and, in coming years, investors must prioritise sustaining strategies that ensure equitable funding across founders.

Dr. Analía Porrás, Deputy Director, Global Health Agencies and Funds, Bill & Melinda Gates Foundation, also commented: “African healthtech has proven resilient over the past year, with innovators receiving investments to test, validate and scale solutions that have the potential to transform health systems across the continent. We are pleased to be playing a role by providing innovators with risk-tolerant capital through the Investing in Innovation program and hope to see the current resilience translate into increased confidence and funding from investors and donors.”

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